LAS VEGAS, Aug. 12, 2019 /PRNewswire/ -- MGM Resorts
International was honored recently with the National Council on
Problem Gambling's (NCPG) Public Awareness Award at the
organization's 33rd National Conference in Denver.
The award highlights an organization that demonstrates an
outstanding commitment to social responsibility related to problem
gambling. It was presented in recognition of the company's
innovative use of a responsible gambling program: GameSense --
specifically MGM's Responsible Gaming Education Week campaign for
2018. Launched nationwide at MGM Resorts' properties in 2017, and
developed by British Columbia Lottery Corporation (BCLC), GameSense
integrates responsible gambling education and support into the
company's guest service culture. It's all designed to help guests
make informed decisions and keep gambling fun.
"We can't thank the National Council on Problem Gambling enough
for presenting us with this award. Our entire team takes great
pride in the work we're doing to promote responsible gambling
throughout the world," said Rich
Taylor, Executive Director of Responsible Gaming at MGM
Resorts.
Taylor added that so far, GameSense has led to more than 950,000
customers having positive, transparent and proactive interactions
about how to gamble responsibly. "GameSense continues to transform
the way we approach responsible gambling with our guests and MGM
Resorts is committed to leading the conversation to help develop a
culture of responsible gambling and player health across the
world."
NCPG Executive Director Keith
Whyte said his organization was pleased to celebrate MGM
Resort's innovation and leadership with GameSense with its Public
Awareness Award.
"I would like to congratulate Rich and the entire team at MGM
Resorts for their leadership in raising public awareness about
responsible gambling," Whyte said. "Their initiative to
implement GameSense across all their properties, far in advance of
the regulatory requirements in most jurisdictions, has already led
to almost one million teachable moments with their customers."
GameSense is an industry leading and innovative program,
licensed to MGM Resorts by BCLC. In addition to speaking to
trained employees, guests can also access GameSense through
interactive touchscreens, printed educational materials and other
resources. This marks an unprecedented commitment to integrating
responsible gambling education into the company's entire guest
service model.
Dr. Jamie Wiebe, Director of
Player Health at BCLC, noted that MGM Resorts is taking an
innovative approach to leveraging the program to ensure that
messages resonate well with its players.
"Research shows that positivity, simplicity and friendliness
lead to increased player engagement and it's great to see MGM
Resorts using this approach through GameSense, which was first
developed and introduced by BCLC in 2009, to increase positive play
behavior amongst its players," Wiebe said. "This important
recognition of MGM Resorts' work to raise the bar of responsible
gambling programming is certainly well deserved."
ABOUT GAMESENSE
Developed by BCLC, and integrated
nationwide by MGM Resorts in late 2017, GameSense enhances
awareness and education about responsible gambling for players and
guests and, in doing so, raising the standards within the industry.
The internationally recognized program encourages players to adopt
healthy play behaviors and attitudes. This includes understanding
how games work, setting and sticking to personally allocated time
and monetary limits for gambling, as well as being open and honest
with family, friends and oneself when it comes to personal gambling
habits.
GameSense has earned international recognition such as the World
Lottery Association's Best Overall Responsible Gambling Program
(2010), and the U.S.- based National Council on Problem Gambling's
Social Responsibility Award (2015). In addition to being licensed
at MGM Resorts casino properties, the program has been implemented
by Connecticut Lottery, the Massachusetts Gaming Commission and
Canadian provinces Alberta,
Saskatchewan and Manitoba.
ABOUT MGM RESORTS INTERNATIONAL
MGM Resorts
International (NYSE: MGM) is an S&P 500® global entertainment
company with national and international locations featuring
best-in-class hotels and casinos, state-of-the-art meetings and
conference spaces, incredible live and theatrical entertainment
experiences, and an extensive array of restaurant, nightlife and
retail offerings. MGM Resorts creates immersive, iconic experiences
through its suite of Las
Vegas-inspired brands. The MGM Resorts portfolio encompasses
30 unique hotel and destination gaming offerings including some of
the most recognizable resort brands in the industry. Expanding
throughout the U.S. and around the world, the company recently
acquired the operations of Empire City Casino in New York and Hard Rock Rocksino in
Ohio, which was rebranded as MGM
Northfield Park. In 2018, MGM Resorts opened MGM Springfield in
Massachusetts, MGM COTAI in
Macau, and the first
Bellagio-branded hotel in Shanghai. The 82,000 global employees of MGM
Resorts are proud of their company for being recognized as one of
FORTUNE® Magazine's World's Most Admired Companies®. For more
information visit us at www.mgmresorts.com.
MEDIA CONTACT
Marc
Jacobson
Media Relations Manager
MGM Resorts International
Media@mgmresorts.com
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SOURCE MGM Resorts International