Medifast survey reveals lack of time and
support are consumers' biggest barriers
BALTIMORE, June 21,
2022 /PRNewswire/ -- Medifast (NYSE: MED), the global
company behind one of the fastest-growing health and wellness
communities, OPTAVIA®, today announced findings from a
company-sponsored survey* exploring U.S. adults' dieting patterns
and perspectives on health. According to the survey, 70% of U.S.
adults consider their health to be a top priority in life, the most
common response even ahead of family and career. Yet, fully half
of all U.S. adults find it hard to prioritize their health,
citing lack of time and positive influences who inspire
healthy choices as the main barriers.
The survey also found that nearly three in five U.S. adults
have dieted at least once in their lifetime, trying an
average of five different approaches to help them:
- Feel good physically (50%)
- Lose weight (48%)
- Boost their energy and immune systems (47%)
- Feel good mentally (47%)
However, only 28% of those who have been on a traditional diet
say it lasted and 79% say they're likely to revert to previous
eating behaviors after completing or giving up on a diet.
Notably, two-thirds (67%) of U.S. adults agree they would be
more successful in reaching their health goals if they had more
support. More specifically, 66% say having support from others
on the same journey is valuable when making lifestyle
changes.
"Consumers are seeking a comprehensive approach to lifestyle
change that addresses the challenges of their everyday lives, and
that shift in consumer desires is reflected in the recent rapid
growth of our Community," says Dan
Chard, Chairman and CEO of Medifast. "OPTAVIA is the
solution for those who have failed on diets alone. These survey
findings confirm why our innovative approach has impacted more than
two million lives: There's a clear need for simple plans and
convenient products reinforced by the type of support that can help
people create lifelong healthy habits."
In addition to highlighting a cycle of failed diets among U.S.
adults, the majority of respondents (61%) say the COVID-19
pandemic has permanently changed how they prioritize their
health. Health remains a priority and consumers need holistic
solutions to combat the barriers that are preventing them from
making their health goals a reality.
About Medifast:
Medifast (NYSE: MED) is the global
company behind one of the fastest-growing health and wellness
communities, OPTAVIA®, which offers
scientifically developed products, clinically proven plans and the
support of independent OPTAVIA Coaches and a Community to
help Customers achieve Lifelong Transformation, One Healthy Habit
at a Time®. As the publicly traded market leader by revenue in the
U.S. $7 billion weight management
industry, the company has impacted more than 2 million lives
through its Community of OPTAVIA Coaches, who teach
Customers how to develop holistic healthy habits through the
proprietary Habits of Health® Transformational System. Medifast was
recognized in 2022 as one of America's Best Mid-Sized Companies by
Forbes, in 2020 and 2021 as one of FORTUNE's 100
Fastest-Growing Companies and was named to Forbes' 100 Most
Trustworthy Companies in America list in 2017. For more
information, visit MedifastInc.com or OPTAVIA.com and
follow @Medifast on Twitter.
*Methodology:
This online survey of 2,000
U.S. adults was commissioned by Medifast and conducted by market
research company OnePoll, in accordance with the Market Research
Society's code of conduct. Data was collected between April 21 and April 22, 2022. All
participants are paid an amount depending on the length and
complexity of the survey. This survey was overseen and edited by
the OnePoll research team, who are members of the MRS and have
corporate membership to ESOMAR and AAPOR.
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SOURCE Medifast