Mastercard partners with Circle K, Delaware
North, Dunkin’ and White Castle to reimagine the consumer shopping
journey
As merchants navigating the impacts of COVID-19 seek out
enhanced technology for in-person engagement, Mastercard today
announced a new suite of frictionless solutions for retailers to
reimagine their physical shopping experience. Applicable and
adaptable to any retail environment – from restaurants to
pharmacies – Mastercard’s Shop Anywhere and AI Powered
Drive Through solutions deliver low touch, high engagement
experiences for retailers and the end consumer.
Mastercard is deploying these new solutions with leading
retailers and sport, entertainment and hospitality partners
including Circle K, Delaware North, Dunkin’ and White Castle at a
time where consumers are increasingly looking for touch-free ways
to transact and interact in the physical setting. According to
Mastercard’s Recovery Insights: Shift to Digital report, in-person
shopping remains a draw, though consumers are seeking offerings
that bridge the physical and digital to streamline the overall
experience.
“As retailers and consumers navigate through one of the most
disruptive periods in modern history, it’s clear that traditional
business operations will need to evolve quickly,” said Stephane
Wyper, Senior Vice President, Retail Innovation, Mastercard. “We’re
committed to supporting our retail partners as they look to meet
the unforeseen challenges posed by this new normal and provide
their customers with a more digitally enabled, touchless, and
secure retail experience.”
Checkout Free Shopping
The Shop Anywhere platform, supported by AI and computer vision
technology partner Accel Robotics, enables retailers to create
simple, personalized shopping experiences in stores based on
consumers’ needs and without compromising privacy.
The Shop Anywhere platform improves the speed of the shopper
journey by eliminating existing points of friction through robust
inventory and participating shopper analytics – offering consumers
no wait, no checkout lines, and secure payments. Shop Anywhere can
also give shoppers access to stores outside of normal opening hours
if selected by the retailer, in addition to unique and exclusive
merchandise.
Shop Anywhere can be deployed across a range of physical spaces,
such as shopping malls, airports, grocery stores and apparel
outlets. Mastercard is rolling out live pilots of the Shop Anywhere
platform with several retail partners and beginning in October
2020:
- Circle K will launch at-the-pump and in-store
frictionless experiences for its consumers, enabling them to
efficiently grab-and-go snacks and drinks at select U.S. and
Canadian locations.
- Delaware North, a global hospitality company operating
at sports and entertainment venues, national parks, destinations
restaurants and resorts, airports and regional casinos, will deploy
standalone, frictionless food and drink stores powered by the
Mastercard solution.
- At a Dunkin’ restaurant testing the technology,
customers can approach the store environment and pick up their
coffee and donuts – walking away without any face-to-face
interaction.
A Personalized Drive Through Menu for You
The AI Powered Drive Through platform, provided in partnership
with SoundHound Inc. and Rekor Systems (Nasdaq: REKR), can help
quick service restaurant brands transform their drive through or
drive in interactions through vehicle recognition, voice ordering,
and artificial intelligence.
Consumers can receive personalized and dynamic menu offers based
on historical purchasing trends either based on the store or the
individual participating consumer. The solution also reduces
friction within the ordering process by removing the need to wait
for an employee to take an order, enabling staff to focus on order
throughput.
This technology builds upon Mastercard’s commitment to the QSR
environment – last year, Sonic Drive-In prototyped an AI-powered
voice assistant and personalized dynamic menu in partnership with
Mastercard. The AI Powered Drive Through technology will begin
on-location pilots at White Castle locations in October 2020 and
will also be rolling out with other quick service restaurants later
in the year.
Mastercard continues to invest in retail innovation solutions to
provide value to its merchant partners, expand acceptance, and
deliver secure and streamlined payments for cardholders. Leveraging
technologies such as computer vision, artificial intelligence,
biometrics and tokenization, Mastercard offers retailers
best-in-class solutions that combine scale, security, and
infrastructure to enhance the shopper experience.
Quote Sheet
“We are thrilled to partner with Mastercard to help retailers
deliver a new world of convenience,” said Brandon Maseda, Chief
Executive Officer, Accel Robotics. “Through the Shop Anywhere
platform, we are helping shorten the distance between shoppers and
satisfaction.”
“With the health and safety of our guests and employees being
our top priority in the pandemic and as part of our ongoing
commitment to innovation, Delaware North has turned to a
well-recognized industry leader in Mastercard to help us deliver a
frictionless, safe and secure experience for our guests,” said Jeff
Wilkinson, Chief Information Officer, Delaware North. “With a great
partner like Mastercard, we’re excited to activate this new
contactless capability this fall at select Delaware North
Sportservice locations.”
"At White Castle, as a nearly 100-year-old family business
guided by having a heart for hospitality, bringing technological
empowerment to the drive thru is the next chapter in innovation for
our industry,” said Susan Carroll-Boser, Vice President, Technology
at White Castle. “We're honored to partner with Mastercard on this
important initiative, and eager for our customers to enjoy the
benefits it will provide."
About Mastercard
Mastercard is a global technology company in the payments
industry. Our mission is to connect and power an inclusive, digital
economy that benefits everyone, everywhere by making transactions
safe, simple, smart and accessible. Using secure data and networks,
partnerships and passion, our innovations and solutions help
individuals, financial institutions, governments and businesses
realize their greatest potential. Our decency quotient, or DQ,
drives our culture and everything we do inside and outside of our
company. With connections across more than 210 countries and
territories, we are building a sustainable world that unlocks
priceless possibilities for all.
www.mastercard.com
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Mastercard Communications Contact:
Sarah Ely Email: sarah.ely@mastercard.com Tel: 914.249.6714
Biz Cozine Email: biz.cozine@mastercard.com Tel:
914.249.2707
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