- Kohl’s introduces adult adaptive apparel in three of its
largest private-label brands, bringing easy and inclusive dressing
options to the Sonoma Goods for Life, Tek Gear and SO brands
- Designed in partnership with GAMUT Management, Kohl’s adult
adaptive designs provide everybody the opportunity to express
themselves, with modifications for comfort and ease of
dressing
- The new adult adaptive offerings join Kohl’s existing
assortment of adaptive apparel, footwear, costumes, and toys for
children
Today, Kohl’s (NYSE: KSS) announced the launch of adaptive
product offerings for adults offering individuals, regardless of
ability, the access to style-forward, quality dressing options at a
great value. The collection, designed in partnership with GAMUT
Management - a leading consulting and talent management company for
people with disabilities, includes thoughtfully integrated garment
features with ease and comfort at the forefront. Available now on
Kohls.com, customers will discover women’s adaptive products across
Kohl’s private-label brands Sonoma Goods for Life, Tek Gear, and
SO, and men’s offerings in both Sonoma Goods for Life and Tek Gear,
as well as an assortment from Tommy Hilfiger.
“Kohl's is proud to expand our adaptive assortments and offer
inclusive collections for the entire family,” said Ron Murray,
Kohl’s interim chief merchandising officer. “At Kohl’s, we
understand how important it is to ensure all of our customers and
associates are able to celebrate their personal style and
independence in a way that meets their individual needs. Our adult
adaptive collection is about creating apparel that is accessible to
everyone, regardless of age or ability, and serving more of our
customers with disabilities. We’re happy to offer adaptive designs
that provide everybody the opportunity to express themselves,
without sacrificing comfort and ease.”
Designed to empower people with disabilities with confidence and
self-expression, Kohl’s adult adaptive products recognize the
unique needs of the customer making everyday realities a little
easier and more rewarding. Featuring different functionalities in
each garment, Kohl’s adult adaptive apparel was created with three
core principles in mind:
- Physical Functionality - Each piece is made with a focus
on ease of dressing, promoting independence and increased
wear-ability. This comes to life through attributes that allow
increased functionality, such as wider necklines and plackets at
shoulder seams for easier accessibility, as well as functional leg
openings and built-in waistline adjust-ability for seated
comfort.
- Comfort First - Each piece is designed with a focus on
comfort of the wearer, with the inside of the garment being soft
and smooth. By incorporating soft fabrics, using heat sealed tags
and engineering extra features to ensure all details are
comfortable against the skin, Kohl's design team was able to create
comfortable and soft options for adult customers.
- Everyday Staples - With the launch of foundational
garments, Kohl’s adult adaptive apparel extends the useability of
customers’ wardrobes. The collection offers everyday, foundational
offerings, including regular fit denim jeans, active leggings, long
and short sleeve base layer t-shirts and sweatshirts.
Kohl’s adult adaptive assortment spans new, as well as existing,
categories and brands. Kohl’s Sonoma Goods for Life adaptive
women’s collection will feature crew and v-neck long sleeve shirts,
and crewneck sweatshirts, as well as straight leg jeans and long
leggings. Kohl’s Sonoma Goods for Life adaptive men’s collection
will feature flannel tops, short and long sleeve solid tees,
henleys, joggers and regular fit jeans. Tek Gear activewear will
feature women’s long sleeve performance tees, active leggings,
ultrasoft fleece sweatshirts, jackets and joggers. Tek Gear men’s
products will offer ultrasoft fleece hoodies and pants, Dry Tek
tees and shorts and Tricot pants. In addition, Kohl’s SO adaptive
women’s collection will include lounge leggings, crew neck and
pocket tees, as well as joggers, jeggings and denim shorts.
From initial concept through design, the adaptive assortment was
carefully crafted with the customer at the center. Kohl’s and GAMUT
Management teamed up to host Fit Focus Groups with people with
disabilities, which provided valuable insights that enabled Kohl’s
design team to ensure we offer an assortment of products that are
thoughtful, functional and feature everyday, trend-relevant
styles.
“In America, more than 41 million people live with a disability,
and yet people with disabilities have historically had
limited-access to fashionable and functional apparel that meets
their individual needs,” said Michelle A. Banks, Kohl’s chief
diversity and inclusion officer. “At Kohl’s, we believe we can
create lasting change by offering relevant products and designs
that are meaningful to our customers. By listening to customers
across the country, Kohl’s innovative design team was able to
create new apparel that provides new options for adults with
disabilities and we look forward to continuing to expand in this
market to address the growing needs of our customers.”
Kohl’s adult adaptive collection is the latest step from Kohl’s
to make progress on the company’s diversity, equity and inclusion
goal to offer more relevant products that help more customers see
themselves reflected and represented in Kohl’s brands.
"As we continue to work toward a future of true inclusion in
retail, we are proud of the work Kohl’s has done with GAMUT
Management to understand the needs of people with disabilities in
product development,” said Mindy Scheier, GAMUT Management founder
and CEO. “Kohl’s development of adaptive clothing in an authentic
way is evidence that the fashion industry is listening, and we are
honored to collaborate with Kohl's to help expand adaptive options
for the entire family.”
Adaptive Product Offerings for the Entire Family
The expansion into adult adaptive apparel comes following the
success of Kohl’s kids adaptive apparel collections, featured
across four of the company’s private-label brands, Jumping Beans,
Tek Gear, SO, and Sonoma Goods for Life. In addition, Kohl’s has
launched partnerships with BILLY Footwear and Stride Rite, offering
mainstream shoes that are functional, fashionable, and inclusive
for everyone. Further committed to the development of our
customers, Kohl's offers adaptive toy options from some of the most
popular brands in our portfolio, including Helping Hands Fine Motor
Tool Set Toy and Foxmind Go Pop! Roundo.
Presenting Sponsor of Runway of Dreams Foundation Fashion
Show
Founded on the basis that clothing is a basic human need, the
Runway of Dreams Foundation develops, delivers and supports
programs and events that celebrate people’s differences, break down
stereotypes, highlight the need for mainstream adaptive apparel and
showcase people with disabilities in fashion.
A proud sponsor of Runway of Dreams since 2019, Kohl’s will
serve as presenting sponsor of the Runway of Dreams 2022 Fashion
Show to support their efforts in fashion inclusivity. The Show,
taking place the evening of Monday, September 12, will showcase
adaptive clothing and footwear on over 60 models with varying
disabilities and backgrounds, from leading brands such as Kohl's.
To view the livestream, click here.
Cautionary Statement Regarding Forward-Looking
Information
This press release contains “forward-looking statements” within
the meaning of the Private Securities Litigation Reform Act of
1995. The Company intends forward-looking terminology such as
“believes,” “expects,” “may,” “will,” “should,” “anticipates,”
“plans,” or similar expressions to identify forward-looking
statements. Such statements, including statements regarding
business and financial trends for the Company’s second quarter,
future performance, business conditions or results of operations,
the timing and amount of any share repurchases pursuant to the
Company’s share repurchase program and other information are
subject to certain risks and uncertainties, which could cause the
Company’s actual results to differ materially from those
anticipated by the forward-looking statements. There can be no
guarantee regarding such trends and performance, that the Company
will be able to execute share repurchases, the timing or number of
shares of any such repurchases, or that share repurchases or other
future actions by the Company intended to create shareholder value
will have such an effect. These risks and uncertainties include,
but are not limited to, risks described more fully in Item 1A in
the Company’s Annual Report on Form 10-K and Item 1A of Part II of
the Company’s Quarterly Report on Form 10-Q for the first quarter
of fiscal 2022, which are expressly incorporated herein by
reference, and other factors as may periodically be described in
the Company’s filings with the SEC. Forward-looking statements
relate to the date initially made, and Kohl’s undertakes no
obligation to update them.
About Kohl’s
Kohl’s (NYSE: KSS) is a leading omnichannel retailer. With more
than 1,100 stores in 49 states and the online convenience of
Kohls.com and the Kohl's App, Kohl's offers amazing national and
exclusive brands at incredible savings for families nationwide.
Kohl’s is uniquely positioned to deliver against its strategy and
its vision to be the most trusted retailer of choice for the active
and casual lifestyle. Kohl’s is committed to progress in its
diversity and inclusion pledges, and the company's environmental,
social and corporate governance (ESG) stewardship. For a list of
store locations or to shop online, visit Kohls.com. For more
information about Kohl’s impact in the community or how to join our
winning team, visit Corporate.Kohls.com or follow @KohlsNews on
Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20220912005151/en/
Jackie Judkins, 262.309.2474, Jacquelyn.Judkins@kohls.com
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