Kohl's Looks To Lift Sales By Adding Digital Kiosks At Airport

Kohl's Corp. (KSS) has approached Milwaukee's airport about installing digital kiosks so that travelers can order merchandise online from the retailer.

The novel plan would place in an external site the do-it-yourself systems that Kohl's has in its stores and could lead to further growth of the approach if successful.

In a hearing planned for Wednesday, Kohl's is expected to seek approval to place three kiosks at the airport, which is based in the retailer's home state of Wisconsin.

A Kohl's spokeswoman declined to comment on the proposal. The measure is contained in a resolution being considered by the county's transportation committee.

Under the agreement, Kohl's would pay the General Mitchell International Airport 11% of gross revenue before sales tax. Kohl's is seeking a one-year contract with five one-year options and the right to end the agreement at any time with 60 days notice.

The retailer would install and operate the kiosks, which would offer merchandise from its stores and online site.

Kohl's shares are off 0.9% to $50.50.

-By Karen Talley, Dow Jones Newswires; 212-416-2196; karen.talley@dowjones.com

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