Kohl’s Department Stores Renews Exclusive Partnership With Bobby Flay
May 25 2011 - 8:30AM
Business Wire
Kohl’s Department Stores (NYSE:KSS) today announced plans to
renew its exclusive Bobby Flay partnership of home and grill
products under a long-term license agreement with Bobby Flay. The
current merchandise assortment will expand to include more product
offerings, which will be available in Kohl’s stores nationwide and
Kohls.com beginning February 2012.
The renewal of the Bobby Flay partnership continues to build on
Kohl’s successful exclusive and private brand strategy, which
accounted for 48 percent of total sales in 2010 and has
demonstrated strong, consistent growth over the last several
years.
“We are pleased to announce the renewal of our partnership with
Bobby Flay and expand the Bobby Flay collection, said Don Brennan,
Kohl’s chief merchandising officer. “The line has been a strong
performer in the home category and continues to deliver on our
commitment to offer world-class brands at an incredible value and
differentiate Kohl’s in the marketplace.”
“People stop me all over the country and always ask for my
kitchen secrets outside of the restaurant, so having a product line
available at Kohl’s that I stand behind, allows me to share those
helpful tips and techniques with the home cook,” says Bobby
Flay.
The Bobby Flay collection, which initially launched in 2008,
will continue to carry the same product categories as before but
will increase the volume of merchandise available under the brand,
including a variety of housewares, such as dinnerware and
serveware; flatware; drinkware; kitchen gadgets and utensils;
grilling tools and cutlery; cookware and bakeware; food storage;
kitchen textiles and table linens.
A critically acclaimed chef, restaurateur, best-selling cookbook
author and Emmy award-winning television personality, Bobby Flay
has been a staple on Food Network for 15 years. He can next be seen
on his new Food Network series, “Bobby’s Barbecue Addiction,” and
as returning host on the network’s #1 show, “Food Network Star,”
while continually appearing in “Iron Chef America” and on Cooking
Channel’s “Brunch With Bobby.”
About Kohl’s Department Stores
Based in Menomonee Falls, Wis., Kohl’s (NYSE:KSS) is a
family-focused, value-oriented specialty department store offering
moderately priced, exclusive and national brand apparel, shoes,
accessories, beauty and home products in an exciting shopping
environment. With a commitment to environmental leadership, Kohl’s
operates 1,097 stores in 49 states. In support of the communities
it serves, Kohl’s has raised more than $180 million for children’s
initiatives nationwide through its Kohl’s Cares® cause merchandise
program, which operates under Kohl's Cares, LLC, a wholly-owned
subsidiary of Kohl's Department Stores, Inc. For a list of store
locations and information, or for the added convenience of shopping
online, visit www.Kohls.com.
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