McCann Healthcare Worldwide Most Awarded Agency Network Again in 2011
January 29 2012 - 5:19PM
PR Newswire (Canada)
LONDON, NEW YORK, SINGAPORE, SYDNEY and TOKYO, Feb. 2, 2012 /CNW/ -
Over the last year, McCann Healthcare Worldwide has again won more
international and national awards and honors, re-establishing it as
the most creatively awarded and recognized healthcare agency
network in the world for the second year in a row. These top honors
and awards include: -- McCann Healthcare Japan and McCann HumanCare
China being awarded Specialist Agency of the Year by Campaign Asia
– the fourth straight year McCann Healthcare offices in Asia
garnered such kudos; -- McCann Healthcare Japan winning the best of
show Grand Global Award plus multiple Global Awards bagged by Torre
Lazur McCann London and McCann Healthcare Australia for the second
straight year; -- At the 2011 IPA Best of Health Awards, McCann
Healthcare Australia scored 'Best of Show' to Healthcare
Professionals, while Torre Lazur McCann London won 'Best Use of Art
Direction,' plus 3 Gold, 2 Silver and 5 Bronze awards; -- McCann
Healthcare Japan awarded first-ever Digital Gold at the 2011 Spikes
Asia Advertising Festival; -- Gold, 2 Silver and 7 Bronze CLIO
Healthcare Awards won by McCann Healthcare Japan, Mumbai,
Singapore, China, echo Torre Lazur; and Torre Lazur McCann London;
-- At the 25th annual International RX Club Awards, McCann
Healthcare Worldwide won the most Gold and Silver creative awards
(2 and 3) plus 9 MHWWW offices contributed to winning far more
Awards of Excellence – 76 – than its nearest competitor, with 49.
-- Four patient educational videos on rare-blood disorder PNH,
created by RCW for Alexion Pharmaceuticals Inc., won 7 Telly
Awards– two Silver and five Bronze across Pharmaceutical and Health
and Wellness categories. -- RCW Group won 6 PharmaChoice Awards,
more than any other agency. -- Torre Lazur McCann won 5 medals
including Best of Pharma and Gold for Boehringer Ingelheim's Ribbon
Organ Animation campaign at the fiercely healthcare-competitive Art
Directors Club of New Jersey 2011 Awards show. Jeremy Perrott,
Global Creative Director, McCann Healthcare Worldwide, commented,
"Confidence in our creative product and belief in our ability to
produce work that breaks new ground have been recognized in the
results of our best year ever in the award shows. Our most awarded
work around the world was not for the traditional or conventional
creative solutions. Instead, it was for innovation-driven
solutions: Innovation in the use of media, technology, digital and
integration. The dialogue with our audiences has changed and so has
the work. This makes for exciting work and times ahead."John
Cahill, Global CEO, McCann Healthcare Worldwide, said, "Stand-out
creative performance across our network is proof we have embraced
the challenge to be the best among our healthcare agency
colleagues. What is most encouraging is our progress to
successfully compete against all ad agencies creatively. In the
months ahead, we will seek to achieve ever greater innovation and
success as the result of great partnerships. I am truly grateful to
all our clients and to our great network, and I look forward to
2012 with much enthusiasm." Jeremy Perrott added, "A major catalyst
to our achievements has been innovative creative training,
specifically a worldwide creative seminar held for the first time
in Berlin last year. We brought Hollywood to our clients and
creatives, we challenged ourselves to change and together as agency
and clients we were inspired by directors, gamers, film makers,
content providers, entertainment professionals and advertising
gurus. We pledged to work together to make those changes and work
with the best to produce the best. Already change has had an impact
with clients who attended seeing the results. This year, three more
seminars will be held as the model has been approved and agreed a
success." About McCann Healthcare Worldwide McCann Healthcare
Worldwide is the most awarded worldwide professional and consumer
healthcare advertising agency network with the largest
international expertise spanning 23 countries. McCann Healthcare's
global network is comprised of five advertising and promotion
brands – Echo Torre Lazur, RCW Group, McCann Healthcare, McCann
HumanCare and Torre Lazur McCann -- as well as the leading
worldwide Medical Communications practice, consisting of Complete
Medical Group and Caudex Medical. All six of these global McCann
Healthcare's entities contain additional specialist divisions and
digital marketing expertise. McCann Healthcare Worldwide is a part
of McCann Worldgroup, the largest marketing communications agency
network in the world, and is the largest healthcare agency network
owned by Interpublic Group [NYSE: IPG]. SOURCE McCann Healthcare
Worldwide McCann Healthcare Worldwide CONTACT: Ray Roel,
+1-646-865-3127
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