BOSTON, Jan. 17, 2012 /PRNewswire/ -- Weber
Shandwick, one of the world's leading global public relations
firms, today announced it has partnered with Liberty Mutual
Insurance, a leading diversified global insurer, to provide crisis
management services as part of its new commercial lead umbrella
policy, which provides companies with a layer of insurance
protection beyond their primary general liability coverage. The
firm is the preferred communications advisor to Liberty Mutual
Insurance policyholders through this partnership.
The new crisis management coverage gives policyholders up to 72
hours to identify a crisis and file a claim to receive up
to $50,000 in crisis management support from Weber Shandwick.
Other insurers' crisis management coverage often require
policyholders to file claims within 24 hours of the crisis
event.
"In our 24/7 media environment, clarity, consistency and speed
are essential in responding to crises in order to protect and
maintain corporate reputations. Oftentimes, organizations are not
equipped to handle these situations alone. Through our partnership
with Liberty Mutual Insurance, policyholders will have timely
access to a seasoned team of crisis counselors when an issue
arises," said Micho Spring, chair of
Weber Shandwick's Global Corporate practice.
Beyond the standard $50,000 limit
included with the new lead umbrella policy, up to $250,000 in additional crisis management coverage
is available.
Weber Shandwick has been a trusted crisis communications and
reputation management advisor to Fortune 500 companies and major
brands around the globe. The firm has a proven record of success
and has been involved in preparing for and responding to some of
the most visible political and corporate crises. In addition to
best-in-class strategies, methodologies and tools, the firm also
offers an award-winning proprietary social crisis simulator,
FireBell, which replicates online crises and attacks in a secure,
off-the-internet environment.
"We are proud to partner with Weber Shandwick and are confident
that this partnership will be an asset to policyholders – and the
insurance brokers and agents who serve them – offering the
flexibility to respond and manage both immediate and emerging
crises," said Danya Kazakavich,
Chief Underwriting Officer for Umbrella at Liberty Mutual
Insurance's Commercial Markets strategic business unit.
About Weber Shandwick
Weber Shandwick is a leading global public relations agency
with offices in 81 countries around the world. The firm's success
is built on its deep commitment to client service, our people,
creativity, collaboration and harnessing the power of Advocates -
engaging stakeholders in new and creative ways to build brands and
reputation. Weber Shandwick provides strategy and execution across
practices such as consumer marketing, healthcare, technology,
public affairs, financial services, corporate and crisis
management. Its specialized services include digital/social media,
advocacy advertising, market research, and corporate
responsibility. In 2010, Weber Shandwick was named Global Agency of
the Year by The Holmes Report for the second year in a row;
an 'Agency of the Decade' by Advertising Age, Large PR
Agency of the Year by Bulldog Reporter, a Digital Firm of
the Year by PR News, and Top Corporate Responsibility
Advisory Firm by CR Magazine. The firm has also won numerous
'best place to work' awards around the world. Weber
Shandwick is part of the Interpublic Group (NYSE: IPG). For more
information, visit http://www.webershandwick.com.
About Liberty Mutual Insurance
"Helping people live safer, more secure lives" since 1912,
Boston-based Liberty Mutual
Insurance is a diversified global insurer and the third largest
property and casualty insurer in the U.S. based on A.M. Best
Company's report of 2010 net written premium.
Liberty Mutual Insurance also ranks 82nd on the Fortune
100 list of largest corporations in the U.S. based on 2010 revenue.
As of December 31, 2010, Liberty
Mutual Insurance had $112.4 billion
in consolidated assets, $95.4 billion
in consolidated liabilities, and $33.2
billion in annual consolidated revenue.
Liberty Mutual Insurance offers a wide range of insurance
products and services, including personal automobile, homeowners,
workers compensation, property, commercial automobile, general
liability, global specialty, group disability, reinsurance and
surety. Liberty Mutual Insurance
(www.libertymutualinsurance.com) employs
over 45,000 people in more than 900 offices throughout the
world.
Contact(s)
|
Jennifer
Norton
|
Rachel
Manfredo
|
Company
|
Weber
Shandwick
|
Weber
Shandwick
|
Phone
|
212.445.8314
|
212.445.8171
|
Email
|
jnorton@webershandwick.com
|
rmanfredo@webershandwick.com
|
SOURCE Weber Shandwick