HP Inc. is reimagining the retail industry with the unveiling of
its innovative and versatile all-in-one point-of-sale (POS) system,
the HP ElitePOS. The company is working with leading retail and
hospitality customers and partners to reimagine how technology can
transform the in-store experience for customers.
With e-commerce influencing consumers’ shopping experiences,
brick and mortar retailers must ensure sales associates are data
driven to better understand buying behavior and deliver the best
possible customer experience. According to InReality, 69 percent of
shoppers said they would be more likely to buy in-store if given
access to digital self-help tools like interactive displays and
kiosks1. Finding the right balance of where technology can help
increase sales while streamlining processes is vital in today’s new
retail environment.
“As retailers seek new ways to interact with customers and
reinvent in-store experiences, technology must empower sales
associates and engage customers in a way that feels like a natural
extension of the brand,” said Aaron Weiss, vice president and
general manager of Retail, HP Inc. “The new HP ElitePOS solution is
built for versatility with a sleek and stunning design that can
adapt to multiple retail and hospitality environments, while still
offering the security, performance and long-term durability that
our customers expect from HP.”
The ElitePOS features a stunning, modular design, different from
large, boxy POS terminals commonly used in retail environments. Its
design is also functional, supporting use cases beyond checkout to
make shopping faster and easier for both customers and the sales
associates assisting them. These use cases include: interactive
signage, employee attendance, and self-service applications like a
customer check-in and access to additional product offerings in the
“endless aisle”. For retailers who want a clean and clutter-free
counter space, or who need greater versatility in the placement of
their point-of-sale terminal, the display can be separated from the
input/output (I/O) base for maximum placement versatility.
For businesses who want technology to complement their brand’s
experience, the ElitePOS and its accessories add further
customization and flexibility. Attention to detail – including an
optional receipt printer that integrates into the column stand, and
an optional magnetic stripe reader built into the display, create a
clean counter space for retail environments. The optional barcode
scanner and optional standalone printer match the elegance of the
ElitePOS for a consistent design aesthetic across peripherals.
Retail and hospitality often have demanding and harsh
environments, which can damage or destroy consumer-leveraged
technology. That is why the ElitePOS is built to be retail-durable,
designed to pass MIL-STD tests2, deter minor spills by channeling
liquid out the device, and provide efficient cooling with side
venting for improved reliability. Additionally, line-busting will
be a breeze with Windows 10, fast DDR4 memory, and 7th generation
Intel® Core™ processors with vPro™ technology.
“As the retail and hospitality industries undergo a
revolutionary shift, the point-of-service device will be a critical
hub in delivering the in-store experience for customers,” said
Leslie Hand, vice president of Retail Insights, IDC. “But with this
rapid transformation in digital business also comes increased
threats, in the form of targeted attacks and malware. Retail POS
systems, including the new HP ElitePOS, must be able to balance the
growing needs of the customer and the brand while also acting as a
guardian of the sensitive information that passes through the
device on a daily basis.”
With point-of-sale devices increasingly targeted by hackers,
security continues to be top of mind for the retail industry.
According to Verizon, 64 percent of breaches in the retail
industry that contained data loss were caused by point-of-sale
intrusions3. This is why HP is expanding its industry-leading
security solutions to the ElitePOS, with both hardware and
integrated software security features, including:
- BIOS-level device security to provide
protection in the event of a malware attack with HP Sure
Start Gen3, the industry’s first self-healing BIOS, and HP
BIOSphere Gen3, the industry-leading firmware ecosystems.
- User authentication technology, including an
optional fingerprint reader for secure login; Credential
Guard4 for secure user authentication and password protection,
and Device Guard5, which lets IT managers create rules to run only
signed, trusted, and approved applications on the POS system to
help protect against walk-up and low-level attacks through USB
ports.
- Physical security of the device itself with an
optional bolt-to-counter configuration, VESA mounting K-Lock
features and external fingerprint reader for secure login through
Windows Hello6.
The ElitePOS is expected to be available in August 2017 direct
from HP and the company’s global network of more than 250,000
partners. Additionally, retail independent software vendors (ISVs)
Custom Business Soutions, GK Software, LS Retail, Manhattan
Associates, Omnico Group, PCMS, Retail Pro, SilverWare POS, and
TCPOS plan to support the new solution.
For more information on the point-of-sale system, visit
http://www.hp.com/go/elitepos, or see the ElitePOS in person August
6-9 at RetailNow 2017 in booth #410-412.
About HP
HP Inc. creates technology that makes life better for everyone,
everywhere. Through our portfolio of printers, PCs, mobile devices,
solutions, and services, we engineer experiences that amaze. More
information about HP Inc. is available at http://www.hp.com.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/9d365502-b775-4697-a97e-8bfdaef59f15
Additional files accompanying this announcement are available
at
http://www.globenewswire.com/NewsRoom/AttachmentNg/4b613f22-7fde-4e8b-83f9-f6073e0ba2b0
http://www.globenewswire.com/NewsRoom/AttachmentNg/a1dbd89a-5e62-4949-b745-cec0e86b74a0
________________________
1 2016 Reality of Retail Report, InReality.
2 MIL STD 810G testing is pending and is not intended to
demonstrate fitness for U.S. Department of Defense contract
requirements or for military use. Test results are not a guarantee
of future performance under these test conditions. Accidental
damage requires an optional HP Accidental Damage Protection Care
Pack.
3 2016 Verizon Data Breach Investigations Report
(DBIR).
4 Requires Windows 10 Enterprise Edition.
5 Windows 10 Enterprise and Device Guard are only available
for installation through HP Custom Integration Services to
enterprise customers with a volume license to use Windows 10
Enterprise. Device Guard is not available with Windows 10 Pro.
6 Mounting hardware, lock cable and biometric fingerprint
reader sold separately.
©Copyright 2017 HP Development Company, L.P. The information
contained herein is subject to change without notice. The only
warranties for HP products and services are set forth in the
express warranty statements accompanying such products and
services. Nothing herein should be construed as constituting an
additional warranty. HP shall not be liable for technical or
editorial errors or omissions contained herein.
www.hp.com/go/newsroom
Jenni Balthrop, HP
+1 281 927 7556
Jenni.Balthrop@hp.com
Daria Baxter, Edelman for HP
+415 937 3562
daria.baxter@edelman.com
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