Mobil 1™ and Steer Join Forces to Transform Automotive Service and Repair Experience
October 26 2023 - 12:28PM
Business Wire
Collaboration to deliver a best-in-class
communications platform to auto repair shops nationwide while
improving the auto care experience for customers
Mobil 1™, the world’s leading brand of synthetic motor oil, has
announced a long-term agreement with Steer, an automated marketing
and communications platform, to improve the auto repair experience
for shop owners and customers nationwide. Through this partnership,
the Mobil 1 and Steer teams will combine the power of their
products, brands and people to improve the overall consumer and
workshop experience.
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Mobil 1 will leverage the Steer platform to help auto repair
shops automate their customer marketing and communications, so
shops can focus on what they do best - fixing cars. Historically,
shops have lacked easy-to-use technology to attract and retain
customers. The Steer platform addresses this need, helping shops
provide their customers with more transparency into the repair
process and improve their customer communications. The advanced
data analytics combined with a simple interface enables shops to
easily manage appointments, promote their services, and run
targeted marketing campaigns. In return, their customers benefit
from online booking, service updates and the ability to monitor
repair status.
“At Steer, our mission is to improve the repair experience for
shops and vehicle owners alike. Our collaboration with Mobil 1 is a
significant step towards realizing this vision,” explained Parker
Swift, CEO and Founder of Steer. “Together, we are committed to
bringing Steer's innovative solutions to every shop, large or
small, across the nation. This relationship not only promises to
equip shops with better tools to grow their business but also
provides a transformative experience for every customer, redefining
the way we think about service and repair.”
This announcement comes at an important moment for the Mobil 1
brand. In 2024, it celebrates 50 years of technology leadership
that has now transitioned nearly the entire market from
conventional to high performance synthetic motor oils with longer
engine life and more fuel efficiency. The relationship with Steer
showcases how the Mobil 1 team plans to usher in the next wave of
technology in automotive service.
“Steer has the leading shop marketing software, and we are
excited to work together to create a modern automotive service
experience,” shared Bryce Huschka, North America Consumer Marketing
& Growth Manager on behalf of Mobil 1. “Most people dread
taking their cars in for service, even just for an oil change. They
want a shop they can trust so they can get back on the road and
enjoy driving. With Steer, we will help people find the best shops
and communicate with them in the ways we have all come to expect in
other areas of our lives.”
As part of its agreement, the Mobil 1 team will work with Steer
to deliver new quick-lube and fluid service communications and to
increase consumer engagement, knowledge, and usage of Mobil 1
products. To celebrate the launch of this strategic relationship,
shops that are already customers of both brands or become customers
of both Steer and Mobil 1 products through an authorized
distributor will be eligible for exclusive pricing and rebate
offers. Over time, additional incentives and functionality will be
rolled out for shared customers as well as the broader Steer user
base.
“By pairing Steer's seamless communication tools with Mobil 1's
exceptional motor oils, our customers not only receive top-notch
service but also experience the long-lasting benefits of
high-quality engine protection,” said Matt Oldenburg, Director of
Operations at Silver Lake Auto & Tire Centers “It's a winning
combination that keeps our shop and our customers driving with
confidence.”
Auto repair shops interested in learning more about Steer and
how it can improve their marketing and communications should visit
the Steer website at steercrm.com. Shops interested in learning
more about Mobil 1 products and services should visit
poweredbymobil.com. Finally, shops that are already customers of
both brands should contact their Steer Customer Success
representative to learn more about the exclusive launch offer.
About Mobil 1™
For nearly 50 years, Mobil 1 has been trusted by drivers to keep
their engines running longer. Our products combine the latest
technology and innovation to exceed the toughest standards of
vehicle manufacturers and tuning shops—so consumers can get the
most out of their time behind the wheel, both on the road and on
the track. Turn every day into an adventure with Mobil 1, the
world’s leading synthetic motor oil brand. Learn more at
www.mobil1.us or and follow @Mobil1 on Facebook, Instagram and
Twitter. Join us. For the love of driving.
About Steer
Steer is an automated retention marketing and communications
platform for auto repair shops. Steer's platform helps shops
automate their customer marketing and communications, so they can
focus on what they do best: fixing cars. Steer provides shops with
a full suite of tools, including personalized messaging campaigns,
automated appointment reminders, and customer reviews. Steer is
headquartered in Boston, Massachusetts, and has offices in Tulsa,
Oklahoma. For more information, visit steercrm.com.
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