ATLANTA, Dec. 10, 2019 /PRNewswire/ -- In less than
two years since launching Ignite as a one-stop data and analytics
solutions suite, Equifax Inc. (NYSE: EFX) has witnessed
institutions – from subprime lenders to retailers – improve
outcomes with powerful business results. Long-time customer,
Lendmark Financial Services, a consumer finance company
specializing in providing a variety of personal loans, automobile
loans, and retail merchant finance services, now uses Equifax
Ignite® and InterConnect® solutions to better qualify and deliver
meaningful customer offers, more accurately assess risk, and
serve their customers in a more efficient way.
"The combination of Equifax Ignite and InterConnect solutions
will help us turn our data into actionable insights enabling us to
create more consistent and profitable marketing campaigns, account
acquisition strategies, portfolio review processes and account
management decisions," said Steve
Wheeler, Chief Risk Officer, Lendmark. "We'll be able to
tailor the solutions to meet our customer's specific needs and
build custom models and applications, allowing us to be more nimble
in our lending practices. We are happy to work with Equifax to
offer customers the most sophisticated and advanced technology in
the data and analytics market today."
InterConnect is a versatile, cloud-based SaaS decision
management platform that enables businesses to define and execute
their decision policies at point of sale with streamlined
execution. Businesses gain accelerated time-to-insights using
orchestrated access to a vast library of data sources. These
assets help businesses develop customized attributes and scorecards
for more refined and precise decisions that help achieve business
growth goals while minimizing risk.
With Ignite, lenders have the ability to analyze decision
outcomes made through InterConnect. Those decisions, combined with
loan performance data available in Ignite, have the potential to
give lenders more insight than they may be able to achieve with
in-house tools or competing market solutions. This combination of
decision outcomes and data points are not typically easy to obtain
enables lenders to quickly monitor and adjust their decision rules
used in InterConnect.
"It is always a pleasure to work with Lendmark, a company
excited about propelling its brand and customers into the next
dimension of innovative marketing," said Prasanna Dhoré, Chief Data
and Analytics Officer for Equifax. "It is our pleasure to help them
extract more value from their database in an effort to re-assess
their customers so they can offer them more of the right
benefits."
For more information on Equifax Ignite, please visit:
https://www.equifax.com/equifaxignite/. More information on Equifax
InterConnect can be found at:
https://www.equifax.com/business/interconnect/.
ABOUT LENDMARK FINANCIAL SERVICES, LLC
Headquartered
in Lawrenceville Georgia, Lendmark
Financial Services is a consumer finance company specializing in
providing a variety of personal loans, automobile loans, and retail
merchant sales finance services. Since its inception in 1996,
Lendmark has experienced significant growth by following its
original mission of meeting the personal lending needs of consumers
for both planned and unplanned life events. Today, with 331
branches in 19 states from coast to coast, Lendmark continues to
expand as the financial services organization of choice for its
customers and retail business partners by providing superior,
consistent, and reliable services with every transaction. For more
information, visit www.lendmarkfinancial.com.
ABOUT EQUIFAX INC.
Equifax is a global data,
analytics, and technology company and believes knowledge drives
progress. The Company blends unique data, analytics, and technology
with a passion for serving customers globally, to create insights
that power decisions to move people forward. Headquartered
in Atlanta, Equifax operates or has investments in 24
countries in North America, Central and South
America, Europe and the Asia Pacific region. It
is a member of Standard & Poor's (S&P) 500® Index, and its
common stock is traded on the New York Stock Exchange (NYSE) under
the symbol EFX. Equifax employs approximately 11,000 employees
worldwide. For more information, visit Equifax.com and
follow the company's news
on Twitter and LinkedIn.
FOR MORE INFORMATION
Kate
Walker for Equifax USIS
404-885-8058
MediaInquiries@equifax.com
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SOURCE Equifax Inc.