PITTSBURGH, March 15, 2012 /PRNewswire/ -- As athletes
everywhere start their seasons at Dick's Sporting Goods (NYSE:
DKS), the largest U.S. based full-line sporting goods retailer, one
consumer will have the chance to gear up with his/her sports hero.
To support the recent launch of its new Mind, Body and Equipment
marketing campaign, Dick's Sporting Goods is introducing its
"UNTOUCHABLE Moment Sweepstakes," hosted on the brand's Facebook
page.
From now through April 30,
consumers can visit http://www.facebook.com/dickssportinggoods to
enter the sweepstakes and to view first-person video narratives
from a variety of athletes – including pro football's Drew Brees and women's softball standout
Jennie Finch. Each video features
the athletes discussing their unique relationship with their gear
and revealing the moment in their sports career where Mind, Body
and Equipment came together for them to make them feel UNTOUCHABLE.
At the conclusion of the promotion, the winning consumer will have
the opportunity to choose either Brees or Finch to join
him/her for a shopping experience at a Dick's Sporting Goods store
to help prepare for an upcoming sports season.
"Dick's Sporting Goods is proud to partner with these
championship-driven athletes who represent the very best of sports
and who have provided us with intimate testimonials to help inspire
our consumers to achieve their own UNTOUCHABLE moments," said
Lauren Hobart, Chief Marketing
Officer of Dick's Sporting Goods. "The 'UNTOUCHABLE Moment
Sweepstakes' advances our mission to provide the best gear and
expert advice to all athletes. As consumers engage with this
campaign, we're inviting them to celebrate the relationship between
Mind, Body and Equipment, and we want them to feel like they are
one step closer to reaching their potential and achieving their
goals."
The "UNTOUCHABLE Moment Sweepstakes" is an extension of Dick's
Sporting Goods' Mind, Body and Equipment marketing campaign, which
debuted March 1 with a 90-second
television spot that featured a diverse range of athletes on their
journeys to UNTOUCHABLE moments. The athletes showcased in the
sweepstakes videos utilized this unique platform to share
passionate, authentic and emotional stories with consumers and to
bring the mind, body and equipment connection to life.
"As an athlete who relied heavily on my equipment – not only for
protection, but to also elevate my performance – the new
UNTOUCHABLE campaign especially resonated with me," said Brees.
"For me, every season starts with getting my Nike equipment at
Dick's Sporting Goods, and through this sweepstakes, I look forward
to the opportunity to join a young athlete for a day of preparation
and gearing up for an upcoming season at a Dick's store."
To participate in the "UNTOUCHABLE Moment Sweepstakes" and to
view additional UNTOUCHABLE video content, please visit
http://www.facebook.com/dickssportinggoods.*
*No purchase necessary. Must be 18 or older and legal
resident of 48 contiguous United
States or D.C. See
http://www.facebook.com/dickssportinggoods for details.
About Dick's Sporting Goods, Inc.
Dick's Sporting Goods, Inc. is an authentic full-line sporting
goods retailer offering a broad assortment of brand name sporting
goods equipment, apparel and footwear in a specialty store
environment. The Company also owns and operates Golf Galaxy, LLC, a
golf specialty retailer. As of January 12,
2012, the Company operated more than 475 Dick's Sporting
Goods stores in more than 40 states, more than 80 Golf Galaxy
stores in 30 states and e-commerce web sites and catalog operations
for both Dick's Sporting Goods and Golf Galaxy. Dick's Sporting
Goods, Inc. news releases are available at
http://www.dickssportinggoods.com/investors.
Media Information:
Joe Flores / Danny Christiansen
Catalyst Public Relations for Dick's Sporting Goods
jflores@catalystpublicrelations.com /
dchristiansen@catalystpublicrelations.com
(704) 644-6556 / (704) 644-6551
SOURCE Dick's Sporting Goods, Inc.