Diamond Resorts International Announces Country Music Artist Colt Ford as a Brand Ambassador
March 09 2015 - 4:38PM
Business Wire
Arrangement with songwriter and musician Colt
Ford delivers exciting concert experiences to members, owners and
guests through Events of a Lifetime™
Diamond Resorts International® (NYSE: DRII), a global leader in
the hospitality and vacation ownership industries, announces a new
alliance and sponsorship arrangement with country music star Colt
Ford.
As a part of the agreement, Ford will perform live concerts and
make personal appearances at Diamond’s increasingly popular Events
of a Lifetime™, delivering a new way for Diamond members, owners
and guests to Stay Vacationed™. The one-time pro golfer turned
musician will also wear Diamond branded apparel at all his golf
appearances and tournaments throughout 2015.
“It’s an exciting time to be a part of what Diamond Resorts
International® is doing. Through their Events of a Lifetime™
program, they are redefining the hospitality industry and I am
honored to be a part of the experience. I look forward to
representing the Diamond brand and introducing a whole new element
to these VIP events through my passion for music,” said Ford.
Joining the ever-expanding roster of celebrity ambassadors, good
old country boy Ford introduces a new dynamic to Events of a
Lifetime™ through his edgy and bold spin on country music. He is
the first musician to represent Diamond, alongside a roster of
high-profile celebrities such as baseball Hall of Famers Reggie
Jackson and Gaylord Perry, PGA touring professionals Brian Gay and
John Cook, and Super Bowl XXVI MVP Mark Rypien.
According to Michael Flaskey, Executive Vice President and Chief
Sales and Marketing Officer, Diamond Resorts International®, “We
are proud to announce this sponsorship arrangement. Colt Ford is an
extremely talented and entertaining musician who brings high energy
to every performance. Our members, owners and guests are sure to
enjoy our new Events of a Lifetime™ concert experiences.”
In 2012, Ford penned two #1 hits: Jason Aldean’s “Dirt Road
Anthem,” and Brantley Gilbert’s “Country Must Be Country Wide.” His
album, "Declaration of Independence," topped the Billboard Top
Country Album Chart at #1, and was followed by his new release,
"Thanks For Listening," in July 2014. "Thanks For Listening"
charted at #1 on Billboard's Independent Albums, #1 on Billboard's
Rap Albums chart, #2 on Billboard's Top Country Albums Chart and
#10 on The Billboard 200 Albums chart.
To date, Ford has sold over 1 million albums, millions more song
downloads, has 300,000 Twitter followers, 1.6 million Facebook
Likes and over 100 million YouTube views. Ford was also featured in
a two-page cover story in the "Arena" section of the Wall Street
Journal (July 2013). In October 2013, Ford hit the road on a
34-city tour with Florida Georgia Line, and toured with Toby Keith
last fall. In addition to being a gifted songwriter and artist,
Ford is also a former professional golfer, and resides with his
family in Athens, Ga. Follow at www.coltford.com;
twitter.com/coltford; facebook.com/coltford
About Diamond Resorts International®
Diamond Resorts International® (NYSE: DRII), with its network of
more than 330 vacation destinations located in 34 countries
throughout the continental United States, Hawaii, Canada, Mexico,
the Caribbean, South America, Central America, Europe, Asia,
Australasia and Africa, provides guests with choice and flexibility
to let them create their dream vacation, whether they are traveling
an hour away or around the world. Our relaxing vacations have the
power to give guests an increased sense of happiness and
satisfaction in their lives, while feeling healthier and more
fulfilled in their relationships, by enjoying memorable and
meaningful experiences that let them Stay Vacationed.™
Diamond Resorts International® manages vacation ownership
resorts and sells vacation ownership points that provide members
and owners with Vacations for Life® at over 330 managed and
affiliated properties and cruise itineraries.
Diamond Resorts International®Stevi Wara,
702-823-7069media@diamondresorts.comfax: 702-684-8705
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