Sanuk Partners with Global Artist Susan Wickstrand to Design Limited Edition Collection
July 20 2016 - 9:00AM
Business Wire
Fun-Loving Spirit and Californian Roots Come Together to Create
the “Aloha Series”
Sanuk®, a division of Deckers Brands (NYSE:DECK),
announces the release of a collaborative footwear collection
designed with globally recognized artist and Sanuk Brand
Ambassador, Susan Wickstrand. Dubbed the “Aloha Series”, the
collection introduces three limited edition designs for women: two
variations of Sanuk’s top-selling Yoga Sling and an updated take to
slip-on model, the Pair O Sail. Ranging in price from $45 - $60,
the Sanuk x Susan Wickstrand Aloha Series is available now at
specialty retailers, Sanuk stores and online at Sanuk.com.
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“We are excited to partner with Susan as her signature aesthetic
brings a fun, patterned spin to some of our most popular women’s
silhouettes,” said Anders Bergstrom, director of marketing for
Sanuk. “A longtime brand ambassador, working with Susan in this
collaborative capacity was a natural fit and the resulting products
offer unique choices for our loyal consumers.”
Known as the “Queen of Collage”, Wickstrand draws inspiration
from her California roots to create vibrant artworks across
mediums. From oil and acrylics, to wax collages on wood panels,
Susan’s passion has been professionally captured for more than 25
years. For the Aloha Series collection, Susan created two custom
patterns for Sanuk inspired by her collage work: an orchid bloom
print and a colorful, palm tree design emblazoned with the moniker
of Susan and Sanuk’s shared home in California.
The Yoga Sling silhouette is offered in both the orchid and the
California patterns. The brand’s perennial favorite sandal, the
Yoga Sling features a two-way stretch knit upper and a footbed
built from real yoga mat material for top-level comfort. The Pair O
Sail is available with the California patterned upper. The design
is an easy slip-on boat shoe with a soft enzyme washed canvas
upper. The Pair O Sail features Sanuk’s signature Yoga Mat drop in
comfort and an ultra-flexible rubber cupsole for increased
durability.
For more information on the Sanuk x Susan Wickstrand “Aloha
Series” Collection, please visit Sanuk.com.
About Sanuk
From its early roots in Southern California surf culture, to the
global lifestyle brand it is today; Sanuk® continues to deliver
lo-fi innovation and comfort through its full range of footwear for
men, women and kids. Founded in 1997, the brand takes its name from
the Thai word for “fun” and continues to stay true to its
“Smile…Pass It On” attitude. Taking cues from its iconic Sidewalk
Surfer®, the first-ever shoe/sandal hybrid, the brand has expanded
into vulcanized footwear and street-style-inspired casual canvas.
As part of Deckers Brands, Sanuk currently owns and operates two
freestanding stores and is sold in over 40 countries worldwide. For
more information please visit www.sanuk.com or follow
@sanukfootwear. #SmilePassItOn
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and
distributing innovative footwear, apparel and accessories developed
for both everyday casual lifestyle use and high performance
activities. The Company’s portfolio of brands includes UGG®, Teva®,
Sanuk®, Ahnu®, HOKA ONE ONE® and Koolaburra®. Deckers Brands
products are sold in more than 50 countries and territories through
select department and specialty stores, Company-owned and operated
retail stories, and select online stores, including Company-owned
websites. Deckers Brands has a 40-year history of building niche
footwear brands into lifestyle market leaders attracting millions
of loyal consumers globally. For more information, please visit
www.deckers.com.
About Susan Wickstrand
“Queen of Collage” Susan Wickstrand, a local Encinitas artist,
was raised in La Jolla, CA. Since graduating from USC with a
Bachelor of Fine Arts Degree, she has been a professional full-time
artist for over 25 years and has exhibited extensively throughout
the U.S. and abroad. Susan’s multi-medium artwork can be found on
the walls of all Greenroom Galleries in Hawaii and Japan, Bliss 101
in Encinitas, and various T.V. shows including ABC’s Emmy-winning
“Modern Family,” “Parenthood” and “MTV Real World.” Her
best-selling pieces can be found globally on iPhones and iPad
cases, hats, pouches, apparel, skate decks and surfboards. Most
recently, Susan has become a Brand Ambassador for Sanuk, working
with the brand to design footwear inspired by her Californian
roots. For more information, please www.susanwickstrand.etsy.com or
follow @SWickstrand.
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version on businesswire.com: http://www.businesswire.com/news/home/20160720005270/en/
Media:TURNERSamantha Bonizzi,
212-889-1700Samantha.Bonizzi@turnerpr.com
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