ConAgra Foods’ Peter Pan Brand Bakes up a Partnership with M&M’S Chocolate Candies for Holiday Season

ConAgra Foods, Inc., (NYSE: CAG) one of North America’s leading food makers, today announced a partnership for the holiday baking season between its Peter Pan® peanut butter brand and M&M’S® Holiday Milk Chocolate Candies. The campaign centers around three new recipes – Holly Jolly Peanut Butter Cookies, Jingle Bell Balls and Holiday Magic Peanut Clusters – promoted via Facebook and five million on-pack lid stickers for Peter Pan.

“M&M’S is the perfect match for Peter Pan. Both are iconic brands that have been loved by Americans for generations,” said Karl Sears, vice president and general manager, ConAgra Foods. “ConAgra Foods is tapping into the strength of the M&M’S brand to spread the magic of Peter Pan and keep it top-of-mind for the key holiday baking season.”

All elements of the offline campaign work together in a holistic way to direct consumers to Facebook for the new recipes, including the Peter Pan lid stickers, national print ad and point-of-purchase displays. The campaign runs from November to December and also presents retailers with joint merchandising opportunities to increase sales across both categories.

“We understand the significance of Facebook and other social media outlets in our consumers’ lives and see these spaces as the next frontier for sharing recipes and cooking tips,” said Stephanie Moritz, senior director, Public Relations and Social Media, ConAgra Foods. “Our Global Marketing team strives to stay ahead of media trends and deliver breakthrough marketing for our well-known consumer brands.”

The recipes also feature ConAgra Foods’ PAM® and Parkay® brands and are available at www.facebook.com/peterpanpeanutbutter, www.facebook.com/mms, www.peterpanpb.com and www.brightideas.com.

About ConAgra Foods

Peter Pan is a peanut butter brand of ConAgra Foods, Inc., (NYSE: CAG), one of North America’s leading food companies, with brands in 97 percent of America’s households. Consumers find Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt’s, Marie Callender’s, Orville Redenbacher’s, PAM, Reddi-wip, Slim Jim, Snack Pack and many other ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods also has a strong business-to-business presence, supplying frozen potato and sweet potato products as well as other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.conagrafoods.com.

About Mars Chocolate North America

Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated. Mars, Incorporated is a private, family-owned company founded in 1911 and employing more than 65,000 associates at over 230 sites, including 135 factories, in 68 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world’s largest food companies, generating global revenues of more than $28 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience. These segments produce some of the world’s leading brands: Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – KLIX® and FLAVIA®; Symbioscience – WISDOM PANELTM, SERAMIS®, and CIRKUHEALTHTM. For more information, please visit www.mars.com.

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