LOS ANGELES, May 6 /PRNewswire-FirstCall/ -- A cast of
celebrities have rallied together to donate items for a
star-studded online auction for ConAgra Foods (NYSE: CAG) Child
Hunger Ends Here Neighborhood Rally campaign benefitting Feeding
America, the nation's leading hunger relief organization. The
auction, which is now live, will run through Tuesday, May 18 on actress Jane Kaczmarek's Clothes Off Our Back celebrity
auction site.
(Photo:
http://www.newscom.com/cgi-bin/prnh/20100506/CG00673-a)
(Photo:
http://www.newscom.com/cgi-bin/prnh/20100506/CG00673-b)
Featured items include a signed pair of skates from Olympic gold
medalist Evan Lysacek, a Christian
Dior dress worn by Dana Delany on an
episode of "Desperate Houswives," Stephanie
Pratt's birthday dress featured on an episode of "The
Hills," signed CDs from Sugarland and Kellie Pickler, as well as multiple garments
from Courteney Cox, David Arquette, Kathy
Ireland, Allison Sweeney and
Brenda Strong, among others.
The celebrity auction is one component of an integrated
marketing campaign led by ConAgra Foods that launched in March to
raise funds for Feeding America. The goal of the Neighborhood
Rally campaign is to draw attention to and support for the issue of
child hunger in America, which affects children throughout
the United States, in
neighborhoods large and small.
"Clothes Off Our Back has been helping celebrities give back to
important child-focused causes since 2002, so we are thrilled to be
able to support ConAgra Foods campaign to benefit Feeding America,"
said Jane Kaczmarek, actress
and Clothes Off Our Back Founder. "The monies raised from this
celebrity auction will help Feeding America reach their goal of
providing food to more than 14 million children."
According to recent research from the U.S. Department of
Agriculture, nearly one in four children in the United States doesn't know where their
next meal is coming from. Through the Child Hunger Ends Here
Neighborhood Rally campaign, thousands of individuals in
communities across the nation have been helping kids at risk
of hunger by rallying together at neighborhood events,
collecting food and monetary donations and building awareness
about the issue among their online and offline communities. The
program's Web site — www.childhungerendshere.com — provides more
information about the issue of child hunger and details on the
number of ways to get involved, including purchasing one of seven
ConAgra Foods brands through May
31st. For each purchase of a Banquet, Chef Boyardee, Healthy
Choice, Manwich, Marie Callender's,
Orville Redenbacher's or Peter Pan
peanut butter product, one meal will be donated to Feeding America
– up to 2.5 million meals this year.
ConAgra Foods' Child Hunger Ends Here initiative builds on a
long-standing commitment by ConAgra Foods and the ConAgra Foods
Foundation to end child hunger, which has resulted in donations of
more than $38 million and more than
232 million pounds of food to Feeding America since 1993. The
ConAgra Foods Foundation recently committed an additional
$10 million to Feeding America over
the next five years, which is the largest donation ever made to
Feeding America specifically to fight child hunger.
ConAgra Foods, Inc., (NYSE: CAG) is one of North America's leading food companies, with
brands in 96 percent of America's households. Consumers find
Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew
National, Hunt's, Marie Callender's,
Orville Redenbacher's, PAM, Peter
Pan, Reddi-wip and many ConAgra Foods brands in grocery,
convenience, mass merchandise and club stores. ConAgra Foods also
has a strong business-to-business presence, supplying frozen potato
and sweet potato products as well as other vegetable, spice and
grain products to a variety of well-known restaurants, foodservice
operators and commercial customers. For more information, please
visit us at www.conagrafoods.com.
Feeding America provides low-income individuals and families
with the fuel to survive and even thrive. As the nation's leading
domestic hunger-relief charity, our network members supply food to
more than 37 million Americans each year, including 14 million
children and 3 million seniors. Serving the entire United States, more than 200 member food banks
support 63,000 agencies that address hunger in all of its forms.
For more information on how you can fight hunger in your community
and across the country, visit www.feedingamerica.org. Find us on
Facebook at facebook.com/FeedingAmerica or follow our news on
Twitter at twitter.com/FeedingAmerica.
The Clothes Off Our Back Foundation is a 501c3 organization that
hosts charity auctions showcasing today's hottest celebrity attire.
Items are put up for bid to the public with proceeds going to
benefit children's charities. Clothes Off Our Back was founded by
actors and philanthropists Jane
Kaczmarek ("Malcolm In The Middle," "Raising the Bar") and
Bradley Whitford ("The West Wing,"
"Studio 60 on the Sunset Strip") whose efforts, along with their
celebrity and designer friends have helped improve the lives of
children across the globe. For more information and to bid, log
onto www.clothesoffourback.org.
SOURCE ConAgra Foods