ConAgra Foods Heats up the Freezer Case with New All-Natural Alexia® Select SidesTM

ConAgra Foods, Inc., (NYSE: CAG) one of North America’s leading food makers, today announced another new innovation in the freezer case with the launch of Alexia Select Sides, a line of all-natural, easy-to-prepare roasted potato and vegetable side dishes for skillet preparation. Select Sides, which go from freezer to plate in 10 to 12 minutes, contain all the ingredients needed to prepare a nutritious, multiple serving side dish, including premium roasted red-skin or sweet potatoes, vegetables such as baby portabella mushrooms and whole green beans and a unique herb-infused cooking oil packet.

“Our consumer research showed that people crave more variety, yet often treat side dishes as an afterthought,” said Michael Smith, brand director, ConAgra Foods. “With Alexia Select Sides, we’re able to deliver premium, all-natural side dishes packed with the flavor of our herb-infused cooking oil and easily prepared in a skillet. Sautéing the vegetable blend creates a tempting aroma and gives the dish more flavor when compared with other frozen vegetables.”

Sold at grocery and natural food stores nationwide for a suggested retail price of $3.69, Alexia Select Sides are available in four varieties, including: Roasted Red Potatoes & Baby Portabella Mushrooms; Roasted Red Potatoes & Italian Inspired Vegetables; Roasted Red Potatoes & Harvest Vegetables; and Chipotle Roasted Sweet Potatoes. Each Alexia Select Sides package has three servings and includes a separate pouch containing a blend of premium oils, herbs and spices, such as thyme and sage, to complement the flavors of the other ingredients. Select Sides are cholesterol-free and contain no trans fat per serving.

Alexia is the No. 1 natural frozen potato brand1 with a product portfolio that also includes all-natural appetizers and artisan breads. The frozen potato and onion side dish category accounts for $1.2 billion in annual sales2. As measured by IRI, category sales are up 2.3 percent in the past 12 weeks3 while dollar sales for Alexia have increased 14.8 percent4.

ConAgra Foods is a recognized leader in the frozen foods category and sells more than 3 million packages of frozen food products each day. The launch of Alexia Select Sides follows other ConAgra Foods frozen food innovations this year, including the launch of Healthy Choice® Mediterranean Inspired Café Steamers which are freshly cooked in a patented DuoTray Steam Cooker. This same proprietary steaming technology is also used for Marie Callender’s® Pasta Al Dente, a line of authentic Italian pasta meals cooked in the microwave to the perfect al dente texture.

Alexia Foods was founded in 2002 and acquired by ConAgra Foods in 2007. Alexia products are available at natural, gourmet, club, grocery and mass retail stores.

Alexia is a brand of ConAgra Foods, Inc., (NYSE: CAG) one of North America’s leading food companies, with brands in 96 percent of America’s households. Consumers find Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt’s, Marie Callender’s, Orville Redenbacher’s, PAM, Peter Pan, Reddi-wip and many ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods also has a strong business-to-business presence, supplying frozen potato and sweet potato products as well as other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.conagrafoods.com.

As measured by SPINS, a market research and consulting firm for the Natural Products Industry, 52 weeks ending Feb. 20, 2010.
As measured by Information Resources, Inc. (IRI) for total US FDMx, 52 weeks ending March 28, 2010.
As measured by IRI for total US FDMx, 12 weeks ending March 28, 2010.
As measured by IRI for total US FDMx, 12 weeks ending March 28, 2010.

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