Healthy Choice Fresh Mixers(TM) Meals to Redefine 'The Working Lunch' Through Live, One-of-a-Kind, Online Experience
November 12 2008 - 8:00AM
PR Newswire (US)
OMAHA, Neb., Nov. 12 /PRNewswire-FirstCall/ -- More and more office
workers are trapped at their desks during the lunch hour. In fact,
according to a recent Omnibus survey, 60 percent of office workers
in the United States said they eat lunch at their desks at least
once or twice a week.(i) To accommodate this growing trend and
bring humor into the work day, Healthy Choice has joined forces
with MSN to introduce the "The Working Lunch" -- a unique Web site
featuring a live, four-hour show consisting of improvised
sketch-theme comedy segments, directed by visitors on
http://www.workinglunch.msn.com/. This exciting interactive
experience will enhance the lunch hour for these hard-working
professionals at noon today in each time zone across the country.
Through streaming video technology, this unpredictable, live
program is brought to life in the new "prime time" of today's
time-crunched office workers. From Nov. 12 through Nov. 25, for 10
consecutive business days, between the hours of 12 p.m. and 4 p.m.
EST, Web site visitors to http://www.workinglunch.msn.com/ can
participate in the digital experience by voting on sketch themes
and directing the improvisational comedy group, which includes
Second City alumni and actors from the new Healthy Choice Fresh
Mixers television commercials. The live improvised performances
will take the form of an actual office meeting, and the ensemble
cast will integrate Healthy Choice Fresh Mixers meals, new
complete, freshly prepared and healthful lunch options that can be
stored in a desk or a pantry, into each sketch. Once produced, the
day's shows will be archived on the site. Condensed sketches are
embeddable, making them easy to share with friends across the
Internet. According to Nielsen in 2008, people between the ages of
25 and 54 consume 90 percent of their total Internet usage time
during working lunch hours, between 11 a.m. and 2 p.m.(ii) "'The
Working Lunch,' just like Healthy Choice Fresh Mixers, is designed
to give busy office workers a lunch hour they can look forward to,"
said Michael Locascio, vice president of marketing at ConAgra
Foods. "This interactive experience provides the online
entertainment and humor that deskbound and time-strapped office
workers are seeking, while underscoring the convenience, great
taste and nutritional value of Healthy Choice Fresh Mixers." "Our
Branded Entertainment and Experiences Team is thrilled to be
partnering with Healthy Choice Fresh Mixers to provide our audience
with exactly what they need, a break from the work day," said
Michael Sigenthaler, director, MSN Branded Entertainment and
Experiences. "'The Working Lunch,' is a fast, humorous and
entertaining snack that allows our customers to control what they
will see next." "The Working Lunch" is the next step in the overall
Healthy Choice Fresh Mixers launch and the growing movement to
enhance the way people eat lunch during the work day. This virtual
experience will continue with a fresh series of live, online
meeting sketches in January 2009. About Healthy Choice Fresh Mixers
Healthy Choice Fresh Mixers meals are priced at $3.49 each and can
be found in the pasta or prepared-foods aisle. They are available
in six fresh-tasting varieties, including Sweet & Sour Chicken,
Sesame Teriyaki Chicken, Ziti & Meat Sauce, Rotini & Zesty
Marinara Sauce, Southwestern Style Chicken and Szechwan Beef with
Asian Style Noodles. For more information, please visit
http://www.healthychoice.com/. About ConAgra Foods ConAgra Foods,
Inc., (NYSE:CAG) is one of North America's leading packaged food
companies, serving consumer grocery retailers, as well as
restaurants and other foodservice establishments. Popular ConAgra
Foods consumer brands include: Banquet, Chef Boyardee, Egg Beaters,
Healthy Choice, Hebrew National, Hunt's, Marie Callender's, Orville
Redenbacher's, PAM, Peter Pan and many others. For more
information, please visit us at http://www.conagrafoods.com/. (i)
These findings are based on a survey conducted by the Opinion
Research Corporation among a sample of 2,181 U.S. adults composed
of 1,043 men and 1,138 women 18 years of age and older. Among the
2,181 adults, 635 indicated they work in an office setting at least
30 hours each week. The online Omnibus study is conducted twice a
week among a demographically representative sample of U.S. adults,
using Greenfield Online sample. Interviewing for this survey was
completed Sept. 15-16 and Sept. 22-23, 2008. (ii) Nielsen 2008,
Base: Internet Users DATASOURCE: ConAgra Foods, Inc. CONTACT: Sue
Burke, +1-630-857-1347, or mobile, +1-630-359-7274, , or Deirdre
Middleton, +1-202-835-8829, or mobile, +1-703-786-4866, , both for
ConAgra Foods, Inc. Web site: http://www.conagrafoods.com/
http://www.healthychoice.com/ http://www.workinglunch.msn.com/
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