Sponsor Growth Continues as FLW Outdoors, ConAgra Foods Agree to Major Extension
September 05 2006 - 11:58AM
PR Newswire (US)
Slim Jim to become official meat-snack of leading
tournament-fishing organization MINNEAPOLIS, Sept. 5 /PRNewswire/
-- FLW Outdoors and ConAgra Foods, Inc., announced today that four
highly respected consumer brands have joined the extensive family
of FLW Outdoors sponsors. Leading the way is Slim Jim, the No. 1
brand of meat sticks in the United States. In 2007, Slim Jim will
participate on a premier level while ACT II, Pemmican, DAVID Seeds
and Crunch'n Munch will be associate sponsors. Slim Jim's
sponsorship will begin in 2007 and will include participation
throughout all of the freshwater FLW Outdoors tournament trails:
Wal-Mart FLW Tour, Wal-Mart FLW Series, Stren Series, Wal-Mart Bass
Fishing League, Wal- Mart Texas Tournament Trail presented by Abu
Garcia, Wal-Mart FLW Walleye Tour and Wal-Mart FLW Walleye League.
As a premier sponsor, Slim Jim will be featured in a variety of
media formats, including the Emmy-nominated "FLW Outdoors"
television program on FSN, which reaches approximately 81 million
households in the United States plus an additional 350 million
households internationally. Slim Jim will also be participating
with prominent advertisements in FLW Outdoors Magazine and on
FLWOutdoors.com as well as signage at tournaments and a booth in
the Family Fun Zone. In addition, Slim Jim will field a
professional angling team that will compete on the FLW Tour in a
Slim Jim-wrapped Ranger Z-Comanche boat. Slim Jim meat snacks
feature meat sticks in seven flavors, including Original, Mild and
Tabasco(R); new Beef Jerky in Original, Jalapeno, BBQ and Teriyaki;
Beef & Cheese and Deli-Style products. ACT II has served as the
official popcorn of FLW Outdoors since 2001 and will continue to do
so through the 2007 tournament season. Pemmican, DAVID Seeds and
Crunch'n Munch will also become valuable assets to the FLW Outdoors
sponsor family. Pemmican will offer anglers a top-quality beef
jerky that is low in fat and high in protein. DAVID Seeds meet
anglers' needs for taste, convenience, portability and nutrition
while on the water. For the past four decades, Crunch'n Munch has
been the perfect cure for a sweet tooth. Irwin L. Jacobs, chairman
of FLW Outdoors, said, "ConAgra Foods, and their ACT II brand in
particular, has been a faithful sponsor of FLW Outdoors since 2001.
Clearly, with the addition of four category-leading brands, ConAgra
Foods has recognized the buying power of these loyal outdoor
enthusiasts. We're thrilled to welcome another esteemed company to
our family of sponsors." Paul Lapadat, President of Snack Foods
said, "We're pleased to step up our level of participation with FLW
Outdoors. Our involvement with the ACT II brand has shown that FLW
is a great platform for ConAgra Foods to promote our Snack Foods in
particular -- we know that FLW enthusiasts are Slim Jim
enthusiasts, and look forward to expanding our relationship this
year." ConAgra Foods, Inc. (NYSE:CAG), based in Omaha, Neb., is one
of North America's largest packaged-food companies, serving
consumer grocery retailers, as well as restaurants and other
foodservice establishments. Popular ConAgra Foods consumer brands
include: ACT II, Banquet, Blue Bonnet, Chef Boyardee, Gulden's,
Healthy Choice, Hebrew National, Hunt's, Kid Cuisine, Knott's Berry
Farm, La Choy, Marie Callender's, Parkay, Reddi-wip, Slim Jim, PAM,
Pemmican, Peter Pan, Snack Pack, Swiss Miss, Van Camp's, Wesson,
and many others. For more information, please visit us at
http://www.conagrafoods.com/. Wal-Mart and many of America's most
respected companies support FLW Outdoors and its tournament trails.
For a complete list of FLW Outdoors sponsors and for more
information about the premier products and services they offer,
please visit FLWOutdoors.com's sponsor page. For more information
about FLW Outdoors tournaments, visit FLWOutdoors.com or call (270)
252-1000. DATASOURCE: FLW Outdoors CONTACT: Trisha Blake , senior
vice president and chief marketing officer of FLW Outdoors,
+1-612-337-1899 Web site: http://www.flwoutdoors.com/
http://www.conagrafoods.com/
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