New Products Advance ConAgra Foods' Commitment to Offer Americans Simple Solutions for Eating & Living Well
October 24 2005 - 12:51PM
Business Wire
Marries MyPyramid Guidelines on Nutrition with Consumer Demand for
Great Taste & Convenience via New Healthy Choice Meals, Organic
Hunt's & Orville Redenbacher Lines, Ultragrain Products and
More ConAgra Foods, Inc. (NYSE:CAG) one of America's leading
packaged food companies, is underscoring its commitment to apply
the latest in nutrition science and culinary trends to improve the
variety and nutritional value of what America eats at the American
Dietetic Association's (ADA) annual Food & Nutrition Conference
& Expo (FNCE) Oct. 22-25 in St. Louis. Under its "Eat Well,
Live Well, Choose Well(TM)" banner at FNCE booth #1211, ConAgra
Foods is showcasing new and existing products in its wellness
portfolio that offer Americans the simple, convenient and
great-tasting solutions many are looking for to meet their
individualized mealtime needs, particularly in light of the new
MyPyramid U.S. food guidance system that urges Americans to eat a
wide variety of foods and add more whole grains, fruits and
vegetables to their diets. "Americans are looking for simple,
sensible and satisfying solutions to help them eat and live well,"
said Gary Rodkin, chief executive officer, ConAgra Foods. "ConAgra
Foods' journey to offer consumers more convenient and nutritious
food choices began 20 years ago with our Healthy Choice line.
Today, we offer a wide range of good-for-you options for wherever
and whenever people eat. ConAgra Foods is committed to bringing
exciting, healthful innovations and renovations to the
marketplace." The new products featured at the ADA FNCE show
include: -- Orville Redenbacher's Smart Pop!(R) Kettle Corn
mini-bags & Organic Smart Pop! (R)--A convenient and
great-tasting way to get whole grains. It's microwaveable and
available in mini-bags and organic varieties. -- Hunt's(R) Organic
tomatoes--One of the nation's top quality providers of fruits &
vegetables satisfies consumer demand with six new certified organic
products rich in natural tomato flavor and nutrients, no artificial
ingredients. -- Healthy Choice(R) Microwaveable Soup Bowls--The
ultimate in convenience food that tastes great and is also good for
you. Available in three great-tasting varieties. -- The Max pizzas
& El eXtremo(TM) burritos with Ultragrain--New school lunch
meals made with all-natural Ultragrain whole-wheat flour are giving
nutrition leaders in 2,600 U.S. school districts a chance to add
whole grains to student diets with this offering that delivers on
taste kids love and nutrition parents know they need. In addition
to providing information to ADA attendees about its products, Pat
Verduin, Ph.D., senior vice president, Product Quality and
Development, ConAgra Foods, will participate in a panel discussion
with other noted food scientists and nutrition experts and provide
an overview of ConAgra Foods initiatives that underscore the
company's longstanding commitment to its wellness product
portfolio. Through its Nutrition Center of Excellence--which
identifies emerging nutrition issues, learnings and opportunities
to translate into new and existing product lines--and other
initiatives, ConAgra Foods is bringing great-tasting, nutritious
food options to consumers and improving the nutrition profile of
its brands and products. In fact, ConAgra Food's mission is to
provide a variety of convenient food offerings, combined with
education, making it easier for consumers to enjoy and achieve a
delicious and nutritious diet. The company is answering the call of
American consumers for individualized food choices that match their
personal approach to health. "We enthusiastically support the new
MyPyramid U.S. food-guidance system, because it offers Americans a
road map to better eating habits that is tailored to their
individualized mealtime needs and food choices. It's a philosophy
we share," said Dr. Verduin. "Through our Nutrition Center of
Excellence, our food scientists strive for continuous improvement
in the world of nutrition and work diligently to translate and
apply science in the marketplace by offering consumers more
nutritious, great-tasting food choices." At the ADA show, ConAgra
Foods is participating in activities that include: -- Harvard
Medical School Panel Discussion--Dr. Verduin is participating in a
panel discussion in partnership with Harvard Medical School on
Tuesday, Oct. 25, from 1 p.m. - 4:30 p.m. in Room 222-227. Dr.
Verduin's presentation will focus on translating the science of
kids' nutrition to the marketplace. -- Sampling Wellness
Products--ConAgra Foods' booth (#1211) will showcase its "Eat Well,
Live Well, Choose Well" initiative by offering samples of its
great-tasting, better-for-you products, including Healthy Choice
frozen novelties, Lightlife Smart Chili, Egg Beaters, The Max
pizzas with Ultragrain, DAVID sunflower seeds and Orville
Redenbacher's Smart Pop! Products will be sampled throughout the
show. -- Healthy Choice 'Green Is Good'--ConAgra Foods is
aggressively promoting its wellness brands, including its Healthy
Choice lineup with a major TV advertising campaign focusing on the
tagline, "Green Is Good." About ConAgra Foods ConAgra Foods, Inc.
(NYSE:CAG) is one of North America's largest packaged food
companies, serving grocery retailers, as well as restaurants and
other foodservice establishments. Popular ConAgra Foods brands
include: ACT II, Armour, Banquet, Blue Bonnet, Brown 'N Serve,
Butterball, Chef Boyardee, Cook's, Crunch 'n Munch, DAVID, Eckrich,
Egg Beaters, Fleischmann's, Gulden's, Healthy Choice, Hebrew
National, Hunt's, Kid Cuisine, Knott's Berry Farm, La Choy, Lamb
Weston, Libby's, Lightlife, Louis Kemp, Lunch Makers, MaMa Rosa's,
Manwich, Marie Callender's, Orville Redenbacher's, PAM, Parkay,
Pemmican, Peter Pan, Reddi-wip, Rosarita, Ro*Tel, Slim Jim, Snack
Pack, Swiss Miss, Van Camp's, Wesson, Wolf and many others. For
more information, visit www.conagrafoods.com.
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