Coca-Cola® Encourages Recycling by Offering Free Rides through Lime Partnership
August 25 2021 - 9:00AM
Business Wire
As Sip Sized™ bottles made from 100% recycled
material* become available nationwide, Coca-Cola champions another
way for consumers to lighten their environmental footprint
Today, Coca-Cola announced a partnership with Lime, the world’s
leading provider of shared electric vehicles, to reward people who
are committed to recycling. To celebrate the nationwide
availability of Coca-Cola Sip Sized bottles made from 100% recycled
plastic material (rPET), not including the bottles’ cap and label,
the companies are offering more than 40,000 free bike or e-scooter
rides to people who purchase and pledge to recycle their 13.2oz,
100% rPET* Coca-Cola bottles.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210825005052/en/
Coca-Cola® Encourages Recycling by
Offering Free Rides through Lime Partnership (Photo: Business
Wire)
The Lime partnership comes as consumer demand for micromobility
has skyrocketed, specifically among Gen Z, who expect their use of
alternative modes of transit to increase in the future, compared to
pre-pandemic transportation. That’s why Coca-Cola is partnering
with Lime to make zero-emission modes of transportation more
accessible to those hoping to reduce their impact on the
environment.
“The 13.2oz, 100% rPET* Coca-Cola bottle is just one of the many
innovations the company has introduced to make important
advancements towards a World Without Waste,” said Brandan
Strickland, Brand Director of Coca-Cola Trademark, Coca-Cola North
America Operating Unit. “Now, with Sip Sized, 100% rPET* Coca-Cola
bottles available at convenience stores across the nation, we’re
encouraging people to go the extra mile to commit to recycling our
products again and again.”
“With sustainability so central to Lime’s core values, we’re
thrilled to partner with Coca-Cola to encourage recycling of its
new bottle made from 100% recycled materials*,” said Sara Lannin,
Head of Global Business Development and Partnerships at Lime.
“Contributing to a healthier planet requires us all to live more
sustainably, whether doing more to recycle or replacing car trips
with light electric vehicles.”
People who purchase the Sip Sized Coca-Cola bottle from their
nearest convenience store can pledge to recycle by visiting
CokePlayToWin.com/endlesslyrefreshing. Those who pledge to recycle
their Sip Sized, 100% rPET* Coca-Cola bottles will receive a promo
code via email – available on a first come, first serve basis –
redeemable for a free, 10-minute bike or e-scooter ride through the
Lime app.
This initiative, along with transition to the 100% rPET*
packaging across several products within the Coca-Cola trademark
portfolio, reduces The Coca-Cola Company’s use of new plastic by
more than 20% across the portfolio in North America compared to
2018. And, using internal company tools and analyses, it is
estimated that this effort in the United States represents a 10,000
metric ton reduction in GHG emissions annually. This is the
equivalent of taking 2,120 cars off the road for one year.
Head to your nearest convenience store to purchase a Sip Sized,
100% rPET* Coca-Cola bottle and, for more information on the
13.2oz, 100% rPET* bottles, visit
www.coca-colacompany.com/sustainable-business.
*Does not include the bottles’ cap and label
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with
products sold in more than 200 countries and territories. Our
company’s purpose is to refresh the world and make a difference.
Our portfolio of brands includes Coca-Cola, Sprite, Fanta and other
sparkling soft drinks. Our hydration, sports, coffee and tea brands
include Dasani, smartwater, vitaminwater, Topo Chico, Powerade,
Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition,
juice, dairy and plant-based beverage brands include Minute Maid,
Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly
transforming our portfolio, from reducing sugar in our drinks to
bringing innovative new products to market. We seek to positively
impact people’s lives, communities and the planet through water
replenishment, packaging recycling, sustainable sourcing practices
and carbon emissions reductions across our value chain. Together
with our bottling partners, we employ more than 700,000 people,
helping bring economic opportunity to local communities worldwide.
Learn more at www.coca-colacompany.com and follow us on Twitter,
Instagram, Facebook and LinkedIn.
About Lime Lime's mission is
to foster people-first cities by empowering residents with more
affordable, reliable, and sustainable transportation options. As
the global leader in micromobility, Lime partners with cities to
deploy electric bikes and scooters enabled with GPS and
self-activating locks. Lime has powered more than 250 million rides
in more than 200 cities across five continents, spurring a new
generation of clean alternatives to car ownership. Learn more at
li.me.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210825005052/en/
Abby Peck apeck@coca-cola.com
Coca Cola (NYSE:KO)
Historical Stock Chart
From Aug 2024 to Sep 2024
Coca Cola (NYSE:KO)
Historical Stock Chart
From Sep 2023 to Sep 2024