Nationwide Digital Out-of-Home Campaign Features Big
Brothers Big Sisters of America's Inaugural Group of 'Game
Changers' – Influential Voices Who Embody the Transformative Power
of Mentorship
NEW
YORK, Jan. 16, 2024 /PRNewswire/ -- Clear
Channel Outdoor (NYSE: CCO), one of the world's largest out of home
(OOH) media providers, and Big Brothers Sisters of America (BBBSA),
the preeminent one-to-one youth mentoring organization in
the United States, today announced
the launch of a nationwide digital out-of-home (DOOH) media
campaign timed with National Mentoring Month featuring 'Game
Changers,' an initiative that unites the collective power of
influential leaders and changemakers to help tackle key issues
impacting youth today-- from mental health to equity — by creating
awareness, access, and opportunity through mentorship. 'Game
Changers' provides a platform for diverse groups of influential
voices to share their experiences and expertise on the power of
mentorship and further impact young people and their
communities.
For the month of January, digital billboards will spotlight
select leaders from the inaugural 'Game Changers' group first
announced by BBBSA in October 2023.
The inaugural group of 'Game Changers', comprised of prominent
Black men who embody the transformative power of mentorship,
addresses the representational gap in mentorship, as there are
currently over 30,000 kids on the BBBS waitlist for a mentor, with
the majority being boys of color. With three times more Black youth
than Black mentors in BBBSA programs, the 'Game Changers' lend
their voices and support to shift the mentorship narrative, share
their inspiring journeys, and encourage more volunteers,
particularly Black men, to get involved. Future groups of Game
Changers will consist of leaders from a wide variety of backgrounds
and experiences to reflect the many inspiring stories and journeys
of the young people nationwide who need positive mentorship.
'Game Changers' celebrated in this nationwide DOOH social
initiative include:
- Kelvin Beachum, Offensive Tackle, Arizona Cardinals
- Aloe Blacc, Singer, Songwriter, Philanthropist
- Nate Burleson, Co-Host, CBS
Mornings and Studio Analyst on The NFL Today
- Sway Calloway, Sway in the Morning with
Heather B & Tracy G
- "GRIFF", Comedian, Motivational Speaker, Co-Host of Get
Up! Mornings with Erica Campbell
- Daymond John, CEO & Founder
of FUBU and Star of ABC's Shark Tank
- Solomon Thomas, Defensive
Tackle, New York Jets
- Rachaad White, Running Back, Tampa Bay Buccaneers, Alumni
"Little"
"We are proud to partner with Big Brothers Big Sisters of
America to underscore the necessity of mentorship for young people
across the country, especially those who are from disadvantaged
communities," said Dan Levi, EVP
& CMO, Clear Channel Outdoor. "National Mentoring Month allows
us the opportunity to use the power of out of home to educate
populations nationwide on the urgency of us coming together to help
increase the number of mentors to make sure young adults have
dependable people to look up to and follow in their footsteps.
Artis Stevens and his team at Big
Brothers Big Sisters of America continue to develop impactful
initiatives to elevate the importance of one-to-one mentoring, and
we are honored to showcase their 'Game Changers' on our
medium."
"Our collaboration with Clear Channel Outdoor is not just about
visibility; it's a powerful testament to the importance of
community and corporate partnership in addressing the mentorship
gap," said Artis Stevens, President
and CEO, BBBSA. "Through Clear Channel Outdoor's expansive network
of digital platforms, the 'Game Changers' billboard series ignites
a national conversation about the necessity and transformative
power of mentorship in reaching the young people who need it the
most. Together, we are creating a movement that encourages people
to get involved as mentors, as even little actions within
communities nationwide have the potential to make a big
impact."
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at
the forefront of driving innovation in the out-of-home advertising
industry. Our dynamic advertising platform is broadening the pool
of advertisers using our medium through the expansion of digital
billboards and displays and the integration of data analytics and
programmatic capabilities that deliver measurable campaigns that
are simpler to buy. By leveraging the scale, reach and flexibility
of our diverse portfolio of assets, we connect advertisers with
millions of consumers every month across more than 330,000 print
and digital displays in 19 countries, excluding businesses held for
sale.
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About Big Brothers Big Sisters of America
Founded in 1904, Big Brothers Big Sisters of America is the
largest and most experienced youth mentoring organization
in the United States. The
mission of Big Brothers Big Sisters of America is to create and
support one-to-one mentoring relationships that ignite the power
and promise of youth. Big Brothers Big Sisters' evidence-based
approach is designed to create positive youth outcomes, including
educational success, avoidance of risky behaviors, higher
aspirations, greater confidence, and improved relationships. Big
Brothers Big Sisters has over 230 local agencies serving more than
5,000 communities across all 50 states. For more information,
visit: bbbs.org.
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SOURCE Clear Channel Outdoor