- Each time a player makes all their free throws, Chipotle will
drop 500 free entrée codes* via X/Twitter
- Free Throws, Free Codes aims to reward fans for made free
throws amid a season where missed shots have famously triggered
free food promotions in arenas nationwide
NEWPORT
BEACH, Calif., June 4, 2024
/PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced
a new promotion called "Free Throws, Free Codes" ahead of the 2024
men's professional basketball championship series.
How It Works
1. When a player makes all their free throws at
the line during games of the 2024 men's professional basketball
championship series, Chipotle will drop a text-to-claim code*
via a tweet from @ChipotleTweets on X.
Examples:
-
- A player is fouled on a two-point shot and makes both free
throws
- A player is fouled on a three-point shot and makes all three
free throws
- A player is fouled after a made basket, either a two-point shot
or three-point shot, and converts their one free throw on the "and
1" opportunity
- A player makes the one free throw after a technical foul is
assessed to their opponent
- A player makes both free throws after a flagrant foul is
assessed to their opponent
2. The first 500 fans to text the designated
code to 888222 will receive a code for a free entrée
from Chipotle*. The brand will give away up to 17,500 free
entrees per game. Ordinary text and data rates will
apply.
"This season, players have intentionally missed free throws to
score freebies for their fans," said Chris
Brandt, Chief Brand Officer.
"Hitting free throws on basketball's biggest stage deserves to be
celebrated, so we are flipping the script by offering free food for
perfect trips to the line during the final series of the
season."
Real Food for Real Basketball Fans
Chipotle
established its Real Food for Real Athletes platform to help
athletes across all levels perform their best with proper nutrition
through real ingredients. For years, Chipotle has provided Real
Food for Real Fans during basketball's highest level of competition
in June. The brand aims to bring together fans from opposing teams
with the universal appeal of free Chipotle. "Free Throws, Free
Codes," builds on the brand's successful "Freepointer'' campaign
last year that dropped free entrée codes for made
three-pointers.
This promotion is not affiliated with or authorized, endorsed,
or sponsored by the National Basketball Association, any of its
affiliates or any NBA team or personnel, or X. The use of any trade
name or trademark of the National Basketball Association or X is
for identification and reference purposes only and does not imply
any association.
*Free burrito codes will be valid for any regularly priced
entrée, subject to availability, through June 6, 2024. Valid in the U.S. only. Cannot be
combined with any other offers. For complete details, visit
chipotle.com/free-throw.
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. There are nearly 3,500
Chipotle restaurants in the United States, Canada,
the United Kingdom, France, Germany,
and Kuwait and it is the only restaurant company of its
size that owns and operates all its restaurants in North
America and Europe. Chipotle is ranked on the Fortune 500
and is recognized on Fortune's Most Admired Companies 2024 list and
Time Magazine's Most Influential Companies. With over 120,000
employees passionate about providing a great guest experience,
Chipotle is a longtime leader and innovator in the food industry.
Chipotle is committed to making its food more accessible to
everyone while continuing to be a brand with a demonstrated purpose
as it leads the way in digital, technology and sustainable business
practices. For more information or to place an order online,
visit WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill