Brunswick Acquires Kellogg Marine to Expand Boat Parts and Accessories Business
July 11 2005 - 10:00AM
PR Newswire (US)
Brunswick Acquires Kellogg Marine to Expand Boat Parts and
Accessories Business LAKE FOREST, Ill., July 11
/PRNewswire-FirstCall/ -- Brunswick Corporation (NYSE:BC) announced
today that it has acquired Kellogg Marine, a leading distributor of
marine parts and accessories in the Northeast. Terms of the
transaction were not disclosed. Based in Old Lyme, Conn., Kellogg
will join with the Brunswick Boat Group's Land 'N' Sea and Benrock
units as part of the largest distribution network of marine parts
and accessories in North America. "We are extremely pleased to
welcome Kellogg Marine to our growing parts and accessories
(P&A) operations," explained Dustan E. McCoy, president of the
Brunswick Boat Group (BBG). "Kellogg is one of the oldest and most
respected names in the business as well as one of the fastest
growing marine supply distributors in the U.S. Its Connecticut
location provides us with a vital hub in the Northeast and is an
integral part of achieving our goal of same-day or next-day
delivery of P&A from coast-to-coast and in Canada." Brunswick
began building a boat P&A business in 2003 with the
acquisitions of Land 'N' Sea and Attwood Marine. Since that time,
the BBG has added new facilities and purchased the assets of
Benrock, another distributor, so that today it has 16 locations
throughout North America, including the Old Lyme facility.
"Improving service and parts availability to our own boat dealers
as well as to the more than 10,000 independent dealers and repair
shops is a key step in our strategy to ultimately remove the
hassles from boating, get boaters back on the water faster and
embrace our dealers with products and services that will add value
and profitability to their businesses," said Brunswick Chairman and
Chief Executive Officer George W. Buckley. "Kellogg will now extend
these capabilities to the Northeast." "This acquisition will
augment the Brunswick Boat Group in several ways," explained Randy
Gray, vice president and general manager of the BBG P&A
business. "Kellogg has a modern, 90,000-square-foot warehouse and
office complex that is very efficient. Its employees are highly
skilled, metric driven, and its entrepreneurial management team,
which is joining Brunswick, will bring best-in-class operational
methods and regional business knowledge that will complement all of
our P&A distribution businesses." "With approximately 200
employees and more than 300 suppliers, Kellogg Marine will continue
to serve its more than 4,000 customers in the Northeast. While
Kellogg offers unmatched customer service in its territories, they
will deliver even more value to those customers in the future, as
Kellogg benefits from the additional resources and support of
Brunswick," Gray said. "Brunswick was clearly the choice for us,"
said Kellogg's Vice President and General Manager Robert Staehle.
"Brunswick's strong commitment to the marine industry and its
desire to improve after-market service to remove the hassles from
boating made this an easy -- and correct -- decision." About
Brunswick Headquartered in Lake Forest, Ill., Brunswick Corporation
endeavors to instill "Genuine Ingenuity"(TM) in all its leading
consumer brands, including Mercury and Mariner outboard engines;
Mercury MerCruiser sterndrives and inboard engines; MotorGuide
trolling motors; Teignbridge propellers; MotoTron electronic
controls; Northstar marine electronics; Navman marine and GPS-based
products; IDS dealer management systems; Albemarle, Arvor, Baja,
Bayliner, Bermuda, Boston Whaler, Crestliner, Hatteras, Lowe, Lund,
Maxum, Meridian, Ornvik, Palmetto, Princecraft, Quicksilver,
Savage, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy, Uttern
and Valiant boats; Attwood marine parts and accessories; Land 'N'
Sea and Kellogg marine parts and accessories distributor; Life
Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick
bowling centers, equipment and consumer products; Brunswick
billiards tables; and Valley-Dynamo pool, Air Hockey and foosball
tables. For more information, visit http://www.brunswick.com/ .
DATASOURCE: Brunswick Corporation CONTACT: Dan Kubera, Director,
Media Relations and Corporate Communications, +1-847-735-4617, for
Brunswick Corporation Web site: http://www.brunswick.com/
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