AMC Theatres® Rewards Program – AMC Stubs – Now at 7 Million-Plus Member Households
April 13 2017 - 4:38PM
Business Wire
AMC Theatres® (NYSE:AMC) today announced that it now has more
than 7 million AMC Stubs member households, adding more than 1
million members over a period of approximately 2 months. AMC
announced on Feb. 13, 2017, that the Company had reached 6 million
AMC Stubs members. The Company is on track to triple its AMC Stubs
membership year-over-year by the start of this summer.
“We continue to be very pleased at the brisk growth pace of our
AMC Stubs membership base, and with the spring and summer
blockbuster season on the immediate horizon, and the former Carmike
theatres rapidly coming on board to AMC systems, we’re excited
about the opportunity for accelerated growth of the program’s
membership,” said Adam Aron, CEO and President of AMC. “The
tremendous year-over-year growth of our AMC Stubs database
continues to provide significant benefit to our entire marketing
strategy as we’re able to reach more movie-goers with greater
efficiency and precision.”
In July of 2016, AMC launched AMC Stubs Insider, a free tier to
the program that rewards AMC guests for coming to the movies.
Insider benefits include a free refill on large popcorn, up to $2
off tickets every Tuesday, a free large popcorn birthday gift and
20 points earned for every dollar spent.
The program’s top tier, AMC Stubs Premiere, also saw a refresh
that included the addition of new guest benefits. For a $15 annual
membership fee, Premiere members enjoy express service with
specially marked shorter lines at the box office and concession
stand, free size upgrades on popcorn and soda, a free refill on
large popcorn, up to $5 off movie tickets on Tuesdays, a birthday
gift (free large popcorn and soda), no online ticket fees and 100
reward points for every $1 spent.
AMC Stubs members earn $5 to spend for 5,000 points earned.
Premiere members can redeem that $5 on tickets, snacks, and more,
while Insiders can redeem their $5 for food and drinks. All AMC
Stubs members receive access to exclusive offers, screenings and
more. For information about AMC Stubs and to sign up, guests can
inquire at their local AMC theatre or at
amctheatres.com/amcstubs.
About AMC Entertainment Holdings,
Inc.
AMC is the largest movie exhibition company in the U.S., in
Europe and throughout the world with approximately 1,000 theatres
and 11,000 screens across the globe. AMC has propelled innovation
in the exhibition industry by: deploying more plush power-recliner
seats; delivering enhanced food and beverage choices; generating
greater guest engagement through its loyalty program, web site and
smart phone apps; offering premium large format experiences and
playing a wide variety of content including the latest Hollywood
releases and independent programming. AMC operates among the most
productive theatres in the United States’ top markets, having the
#1 or #2 market share positions in 22 of the 25 largest
metropolitan areas of the United States, including the top three
markets (NY, LA, Chicago). Through its Odeon subsidiary AMC
operates in 14 European countries and is the # 1 theatre chain in
Estonia, Finland, Italy, Latvia, Lithuania, Spain, Sweden and UK
& Ireland. amctheatres.com
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AMC TheatresRyan Noonan,
913-213-2183rnoonan@amctheatres.com
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