ANF Abercrombie and Fitch Co

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The recession left pricier retail stores such as Abercrombie & Fitch Co. (NYSE: ANF) by the wayside. However, with wages up by 4.8% and personal income rising it seems Americans might be ready to shop once again. The ICSC predicts that this back to school season will see the first increase in three years, with an expected rise of 5.4% on last year. Register today at http://wallstreetequityresearch.com/July212010Abercrombie&FitchCo.(ANF)210710.php to download the full report on Abercrombie & Fitch Co.

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Abercrombie & Fitch has been doing well this summer with shares gaining 8% and same store sales up by 9%. Although their Hollister division has a higher price point than its rivals, resisting promotions has maintained its premium brand image. Analysts suggest that as consumers have more to spend they could be drawn back to their old favorites. Visit us at http://www.wallstreetequityresearch.com/ to understand the catalysts and forces driving or affecting companies in the apparel stores industry in today's economic environment.

Retail giant the Gap Inc. is not faring as well this summer and back to school high. Shares are down 13% this year and flat shop sales in June have not inspired confidence. Although the Gap seems to be struggling to get back into mainstream high street fashion, its subsidiaries such as Banana Republic are doing somewhat better with an increased sales of 6%. Access free research on Gap Inc. now by signing up at http://wallstreetequityresearch.com/July212010GapInc.(GPS)210710.php

It will be interesting to see how retail companies fare with the expected increase in spending.

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