TechTarget Redefines the Way Technology Audiences are Viewed & Influenced by Technology Marketers through its New User Activi...
September 30 2010 - 11:15AM
Business Wire
Technology media company TechTarget, Inc. (NASDAQ: TTGT) today
announces the release of Activity Intelligence™, a groundbreaking,
comprehensive platform that provides the benefit of being able to
view all of the specific interactions information technology buyers
have online during their buying process with content from multiple
sources, including social communities, within the TechTarget
network of sites.
Activity Intelligence is built upon a proprietary centralized
data warehouse that catalogues millions of activities per month
across TechTarget’s network of more than 80 editorial sites. This
platform allows TechTarget to improve the user experience by
anticipating the exact technical topics our members need and then
delivering the most relevant editorial, peer-to-peer, and vendor
content to match each phase of their purchase process. As a user’s
role, interests, and projects evolve, the platform adapts to their
current needs. The result of messaging our audience in this manner
is that TechTarget has achieved a 3x increase in audience response
rates.
Activity Intelligence enables TechTarget to track and report on
11 new activity metrics that showcase a user’s journey throughout
their online research process on our sites. This exclusive
capability also enables technology vendors to better target their
audience, influence perception of their brand, act on sales
opportunities more quickly, and greatly improve the
return-on-investment (ROI) of their marketing campaigns.
Powered by Activity Intelligence, TechTarget’s branding and lead
generation products now include:
- Active Syndication: Advertiser
content assets are promoted using technology users’ recent
activities as the basis for content syndication and targeting of
assets to specific audiences.
- Activity-based Emails: Enhanced
email promotion where messages are based on recent user activity
and their engagement with specific content.
- Custom Activity Nurturing:
Campaigns that use Activity Intelligence to help profile and assess
respondents and move them through the buying cycle, with targeted
and relevant content assets based on the purchasing stage they are
in.
- Portable Microsites: Rich media
units that provide a highly interactive experience to the user by
presenting content based on their recent actions within and outside
the unit.
- Activity-based Segment Targeting
- Display Advertising: Banners that target a user based on
the topics they have shown interest in regardless of where they are
in the TechTarget network.
- Audience Extension - Display
Advertising: Banners that target a user based on the topics
they have shown interest in on our sites as they navigate outside
of the TechTarget network.
“Once again TechTarget is leading the industry in pioneering the
use of online media,” said TechTarget CEO Greg Strakosch. “With
Activity Intelligence incorporated into all of our products, no
other technology media company is as effective at delivering
relevant content to technology buyers, or makes it easier for
technology vendors to influence and generate qualified sales
leads,” continued Strakosch.
Activity Intelligence profile reports and analysis give
marketers increased visibility into their audience based on the
interpretation of data now provided by Activity Intelligence,
providing them a more efficient way to reach their target audience
to improve their branding and lead generation efforts. More
information on how Activity Intelligence can inform your technology
marketing strategy and improve results is available at,
www.TechTarget.com/ActivityIntelligence
About TechTarget
TechTarget (www.techtarget.com) (NASDAQ: TTGT) is a leading
global technology media company with more than 80
technology-specific websites, and over 9 million registered
members, and more than 10 years of groundbreaking accomplishments.
Our extensive editorial and vendor-sponsored content fulfills the
needs of tech pros looking for in-depth coverage of technology
topics throughout their buying process and positions us to meet the
needs of technology marketers targeting qualified technology
audiences.
(C) 2010 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks of TechTarget.
Activity Intelligence is a trademark of TechTarget, Inc. All other
trademarks are the property of their respective owners.
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