TechTarget Launches Three Websites for Indian IT Market
October 01 2009 - 10:00AM
Business Wire
Technology media company TechTarget, Inc. (NASDAQ: TTGT) has
launched three new, targeted websites designed to meet the needs of
technology companies looking to penetrate the fast growing Indian
market and enterprise information technology (IT) professionals in
India as they research products and services: SearchCIO.in™,
SearchDataCenter.in™ and SearchSecurity.in™.
“We are launching with 750,000 registered members in India,”
TechTarget CEO Greg Strakosch said. “These local sites will provide
Indian IT professionals with the specialized information they need
to deal with their growing IT infrastructures and they will provide
IT advertisers the opportunity to reach the right buyers while they
are actively researching different technologies and products”.
To help guide the Indian effort, some of the country’s leading
CIOs have joined TechTarget-India’s editorial advisory board, whose
members include: Sunil Rawlani, Head-IT at HDFC Standard Life
Insurance; Satish Pendse, CIO at Hindustan Construction Company,
Arun Gupta, Customer Care Associate and Group Chief Technology
Officer at Shoppers’ Stop, and Sunil Mehta, Sr. VP and Area Systems
Director for Central Asia at JWT.
The three sites are SearchCIO.in, SearchDataCenter.in, and
SearchSecurity.in. SearchCIO.in will be the definitive information
website for Indian CIOs, IT directors and business managers
addressing the strategic needs of Indian IT leaders as they
evaluate products and services and make the best technology buying
decisions. SearchDataCenter.in offers advice for Indian IT
professionals managing their organizations’ mission-critical
computing needs for servers, storage and virtualization.
SearchSecurity.in will focus on Indian IT pros responsible for
securing their businesses’ network, systems and data.
About TechTarget
TechTarget, a leading online technology media company, gives
technology providers ROI-focused marketing programs to generate
leads, shorten sales cycles, and grow revenues. With its network of
more than 60 technology-specific websites and more than 7.5 million
registered members, TechTarget is a primary Web destination for
technology professionals researching products to purchase. The
company is also a leading provider of independent, peer and vendor
content, a leading distributor of white papers, and a leading
producer of webcasts, podcasts, videos and virtual trade shows for
the technology market. Its websites are complemented by numerous
invitation-only events. TechTarget provides proven lead generation
and branding programs to top advertisers including Cisco, Dell,
EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
(C) 2009 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks of TechTarget.
SearchCIO.in™, SearchDataCenter.in™ and SearchSecurity.in™ are
trademarks of TechTarget, Inc. All other trademarks are the
property of their respective owners.
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