TechTarget and Strategic Oxygen Partner to Share Content Best Practices with Technology Marketers
May 07 2009 - 10:00AM
Business Wire
Information technology (IT) media company TechTarget, Inc.
(NASDAQ: TTGT) today released a video discussion with Strategic
Oxygen�s CEO, Michael Gale, and TechTarget�s SVP of Client
Consulting, Marilou Barsam, explaining which types of vendor
content are important to technology professionals at each stage of
the IT purchase process, and proving the necessity for enterprise
technology marketers to develop better, more relevant marketing
content.
Enterprise technology professionals require substantial amounts
of information to learn about the technology solutions available,
understand the technical capabilities, and evaluate which will best
solve their organization�s technology challenges. The technology
vendor must meet these needs for specific and detailed information
to be discovered and considered in all phases of the IT buyer�s
purchase process.
�This video provides the blueprint for technology vendors to
gain a competitive advantage by offering the right marketing
content at the right time based on where the technology
professionals are in their buying process,� said Marilou Barsam,
SVP of Client and Corporate Marketing of TechTarget.
�The reality in this climate is that investments in marketing
communications of any variety will be severely blunted by a lack of
focus on content needs. The customers� needs must be the center of
any campaign. It is an excellent sign that a leading marketing
partner is architecting their customer programs this way,� said
Michael Gale, CEO of Strategic Oxygen.
The video webcast �An Intelligent Content Strategy for
Enterprise Technology Marketers� with Michael Gale, CEO of
Strategic Oxygen, and Marilou Barsam, SVP of Client Consulting of
TechTarget, is designed to educate technology marketing departments
on how they can improve their market exposure through strategically
designed content and media integration.
The data is based on insights gained from the Strategic Oxygen
Information Network Engram� (INE�) tool, and continuous research
available in TechTarget media consumption reports along with
analysis of thousands of active campaigns. The video explains the
three rules of content management, how to match content, media
type, and topic to appropriate decision-making stage, and then
presents examples of the most popular editorial content and the
most requested advertiser content.
About TechTarget
TechTarget, a leading online technology media company, gives
technology providers ROI-focused marketing programs to generate
leads, shorten sales cycles, and grow revenues. With its network of
more than 60 technology-specific websites and more than 7.5 million
registered members, TechTarget is a primary Web destination for
technology professionals researching products to purchase. The
company is also a leading provider of independent, peer and vendor
content, a leading distributor of white papers, and a leading
producer of webcasts, podcasts, videos and virtual trade shows for
the technology market. Its websites are complemented by numerous
invitation-only events. TechTarget provides proven lead generation
and branding programs to top advertisers including Cisco, Dell,
EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
(C) 2009 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks of TechTarget, Inc.
All other trademarks are the property of their respective
owners.
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