T-Mobile Kicks Off #CaptureKindness Campaign to Help Feeding America® Give 15 Million Meals & Take Back 2020 With a Magenta ...
November 13 2020 - 9:19AM
Business Wire
What’s the news: Starting on World Kindness Day (Nov. 13)
through Giving Tuesday (Dec. 1) and ending on Dec. 4, 2020,
T-Mobile is closing out this year by spreading the love and asking
everyone to #CaptureKindness. Photos and stories posted on social
media, along with customer clicks in the T-Mobile Tuesdays App on
Giving Tuesday, will translate to the Un-carrier’s biggest
contribution to Feeding America® ever — up to 15 million meals*
delivered to families across the U.S.
Why it matters: Millions of Americans are facing food
insecurity right now, particularly due to the devastating impact of
the COVID-19 pandemic. T-Mobile wants to give back and do it while
making others feel good — providing people a reason to smile and
hopefully encouraging all of us to reconnect with our communities.
Leave it up to the Supercharged Un-Carrier to help supercharge
America’s kindness (with even more kindness!) through the
#CaptureKindness campaign.
Who it’s for: Anyone who needs a little positivity in
their life right now (and who doesn’t!?!).
Love and connection are at the heart of who T-Mobile is, and
this Giving Season it’s pretty clear we ALL need more of both! So,
starting on World Kindness Day (Nov. 13) through Giving Tuesday
(Dec. 1) and ending on Dec. 4, 2020, the Un-Carrier is inviting
everyone to #CaptureKindness through social media posts and
T-Mobile Tuesday clicks — and help Feeding America®, the country’s
largest hunger-relief nonprofit, deliver millions of meals to
people facing food insecurity.
As Feeding America® estimates up to 50 million families are
impacted by the COVID-19 pandemic, there is a critical need this
holiday season. So, T-Mobile is stepping up with its biggest
donation goal to date to support Feeding America’s mission to end
hunger — 15 million meals — and they’re asking customers, fans and
employees to join them. Here’s how:
- For every act of kindness shared on Twitter, Facebook and
Instagram with the hashtag #CaptureKindness (Nov. 13, 2020 through
Dec. 4, 2020), T-Mobile will donate $10 (equivalent to 100 meals)
to Feeding America®, up to $1 million (or up to 10 million meals).
From donations to charity, checking in with an elderly neighbor, or
paying for a stranger’s coffee… every good deed counts!
- On Giving Tuesday (Dec. 1, 2020), for each customer that clicks
on the Feeding America® donation option in the T-Mobile Tuesdays
app, the company will donate $1, up to $500,000. With each dollar
equaling 10 meals to Feeding America®, this is ANOTHER opportunity
to donate 5 million more meals!
- To keep track of this big magenta wave of positivity, T-Mobile
unveiled a special page that features a custom-built Kind-O-Meter
that illustrates just how many people are sharing the love across
the country!
“2020 has been filled with a lot unexpected challenges,
important milestones and big moments — and through it all, T-Mobile
has been there for our customers as a reliable and consistent
lifeline to the world. Now we want to help end this year on a high
note and spread some goodness and positivity — just what everyone
needs! We love the idea of people coming together to
#CaptureKindness, using their devices to share goodwill and love,
and giving back to those in our communities who need it most right
now,” said T-Mobile CEO Mike Sievert. “I can’t wait to see that
Kind-0-Meter tick up and up every single day with photos, posts and
likes!”
“After the year we’ve had, we could all use some extra
compassion in our lives. And like T-Mobile is showing, we can also
spread some love to those who need it most. Fifty million Americans
facing food insecurity is a sharp increase from last year’s 34.5
million, so I want to say thank you to T-Mobile for helping us
finish the year by bringing more meals — and kindness — to more
hungry families across the country,” said Claire
Babineaux-Fontenot, CEO of Feeding America.
But the goodness doesn’t stop there. Because T-Mobile employees
are passionate about giving back to their communities, the T-Mobile
Foundation is giving each employee $20 to contribute to a charity
of their choice, AND matching employees’ personal donations 2:1 (up
to $750,000, and up to $4,000 per employee) from Dec. 1 to Dec. 31,
2020.
Be sure to watch http://www.tmobilecapturekindness.com/ this
holiday season!
About T-Mobile
T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged
Un-carrier, delivering an advanced 4G LTE and transformative
nationwide 5G network that will offer reliable connectivity for
all. T-Mobile’s customers benefit from its unmatched combination of
value and quality, unwavering obsession with offering them the best
possible service experience and undisputable drive for disruption
that creates competition and innovation in wireless and beyond.
Based in Bellevue, Wash., T-Mobile provides services through its
subsidiaries and operates its flagship brands, T-Mobile, Metro by
T-Mobile and Sprint. For more information please visit:
http://www.t-mobile.com.
*$1 helps provide at least 10 meals secured by Feeding America
on behalf of local member food banks. Nov. 13, 2020 through Dec. 4,
2020: Minimum donation of $100,000.
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