Continuing Its Long-term Commitment to
Provide Pathways to Opportunity for Young People, Starbucks Makes a
Donation from Each Cup of Teavana® Oprah Chai to Benefit Youth
Organizations Including Girls Inc., National CARES Mentoring
Movement, Pathways to College and U.S. Dream Academy
With the Purchase of Every Teavana® Oprah
Cinnamon Chai Latte, April 9-11 from 2-5 p.m., Customers Receive a
Second One for Free to Share with a Friend
Starbucks Coffee Company (NASDAQ:SBUX) today announced that
through its partnership with Oprah Winfrey, global media leader and
philanthropist, which began a year ago, sales of Teavana® Oprah
Chai have now raised more than $5 million for youth organizations
in the U.S. and Canada.
Oprah Winfrey and Girls Inc. raise cups
of Teavana® Oprah Cinnamon Chai to celebrate $5 million raised for
youth education. Customers are invited to join the celebration at
Starbucks April 9-11 from 2-5 p.m. For every purchase of a Teavana®
Oprah Cinnamon Chai Tea Latte, customers will receive a second one
free to share with a friend. (Photo: Business Wire)
To celebrate this significant milestone and to thank customers,
Starbucks is inviting customers to come into participating U.S. and
Canada Starbucks stores Thursday, April 9, through Saturday, April
11, from 2 p.m. to 5 p.m. local time. For every purchase of a
Teavana® Oprah Cinnamon Chai Latte, customers will receive a free
Teavana® Oprah Cinnamon Chai Latte of equal or lesser value to
share. Starbucks will donate twenty-five cents for both beverages
to support youth education. 100 percent of all proceeds made to the
Oprah Winfrey Leadership Academy Foundation from Teavana® Oprah
Chai goes to the Foundation, which in turn provides further funding
to Girls Inc., National CARES Mentoring Movement, Pathways to
College and U.S. Dream Academy. For more information about these
efforts, visit oprah.com/chai.
“Starbucks and Teavana, in partnership with Oprah Winfrey and
organizations like Girls Inc., are investing in our future leaders,
recognizing that education, training and mentorship are critical
assets for youth across the U.S. and Canada,” said Annie
Young-Scrivner, president, Teavana. “Customers can join in this
meaningful give-back April 9-11, and when they buy one Teavana
Oprah Cinnamon Chai Latte they will receive a second one to share;
Starbucks will pay the donation for both beverages. This is just
one way to say thank you to our customers for their support of
Teavana® Oprah Chai. Together we can create pathways for future
opportunities for young people, an objective which all three
organizations share.”
Oprah Winfrey visited with the young women from Girls Inc. who
have benefited in part because of Teavana® Oprah Chai to celebrate
the year anniversary and to discuss the importance of education.
Some of these young women will be featured in a special Teavana
Oprah Chai TV spot that runs this week on NBC during “The Voice”
and OWN: Oprah Winfrey Network.
Distinctive Teavana® Oprah Chai Tea Blend
Teavana® Oprah Chai Tea was personally developed by Oprah
Winfrey in close collaboration with Teavana’s leading teaologist
Naoko Tsunoda. Oprah's personal passion for tea coupled with
Teavana’s expertise in tea and botanical sourcing and blending have
resulted in a distinctive bold and “spiced up” infusion.
Cinnamon-forward notes are unique to Oprah Chai and balanced with
ginger, cardamom, and cloves blended with black tea and rooibos.
Customers can enjoy the blend as a handcrafted latte or loose-leaf
tea in participating Starbucks stores across the U.S. and Canada.
The loose-leaf tea and brewed tea are available in select Teavana
stores across the U.S. and Canada.
Every Cup Can Make a Difference in A Young Person’s
Life
Girls Inc., National CARES Mentoring Movement, Pathways to
College and U.S. Dream Academy depend on fundraising efforts and
alliances such as the collaboration between Starbucks and Oprah
Winfrey. “Girls Inc. is honored to be celebrating this one-year
anniversary with Oprah Winfrey, Starbucks, and Teavana as we
partner to advance opportunities for thousands of girls,” said Judy
Vredenburgh, President and CEO, Girls Inc. “We are committed to
inspiring girls to be strong, smart, and bold and promote the
ability of all girls to achieve academic success and higher
education. We are so thankful for Oprah’s, Starbucks, and Teavana’s
leadership in supporting our mission.”
“The generous support of Oprah Winfrey and Starbucks this past
year has allowed us to both expand and deepen our in-school
mentoring program, The Rising, which seeks to socially,
emotionally, and academically undergird the lives of thousands of
the nation’s most defenseless children served by our volunteer army
of mentors,” said Susan L. Taylor, Founder and CEO of the National
CARES Mentoring Movement. “This is a shining example of the
collaborative, visionary leadership so needed in the world
today.”
"Again and again, Pathways to College uncovers and nurtures
potential where others may overlook it,” said Judith Griffin, CEO
of Pathways to College. "The partnership of Oprah Winfrey,
Starbucks, and Teavana has put us on a trajectory that is changing
the prospects of many children far into the future. Investing in
Pathways is investing in America."
“We are grateful to Oprah, Starbucks, and Teavana for this
incredible opportunity to work together to make change in the
communities where we live, work, and serve. The financial support
we've received has made it possible for us to expand our programs
to reach even more young people with mentoring and academic
support,” said Wintley Phipps, CEO and Founder, U.S. Dream Academy.
“And the Starbucks and Teavana partners (employees) across the
country have provided a special touch to each of our local Dream
Academy Learning Centers through their warm reception of this
initiative and their outreach to our local staff and students.”
Starbucks and Teavana are more committed than ever to giving
back to local communities and serving young people. Starbucks has
recently made a commitment to hire 10,000 young people who are not
in school or are unemployed over the next 3 years, and Starbucks is
also making college education possible for thousands of employees
through the Starbucks College Achievement Plan, which has 2,000
partners enrolled in the program, with a goal to graduate 25,000
partners by 2025.
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high quality arabica coffee. Today,
with stores around the globe, the company is the premier roaster
and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in
our stores or online at www.starbucks.com or
http://news.starbucks.com/.
About Teavana
Teavana offers high quality teas and a unique in-store
experience to new tea drinkers and tea connoisseurs alike. Acquired
by Starbucks (NASDAQ:SBUX) in 2012, Teavana immerses customers in a
full tea experience where they can learn more about the ritual and
enjoyment of tea with products available in more than 300 locations
including Teavana tea bars, shopping malls, and Starbucks® stores.
Teavana offers premium tea accessories and an array of loose-leaf
teas, including Teavana® Oprah Chai, created in partnership with
Ms. Oprah Winfrey. For more information, visit www.teavana.com,
become a member of our bold tea community at
https://www.facebook.com/teavana, or follow Teavana on Twitter for
our latest updates at https://www.twitter.com/teavana.
About Oprah Winfrey Leadership Academy Foundation
The Oprah Winfrey Leadership Academy Foundation provides funding
for the Oprah Winfrey Leadership Academy for Girls – South Africa
and is dedicated to helping its graduates attend colleges and
universities. In December 2000, during a visit with Nelson Mandela,
Oprah Winfrey pledged to build a school for girls in South Africa.
In January 2007, the doors opened to the Oprah Winfrey Leadership
Academy for Girls – South Africa. Through the Foundation, Oprah has
contributed to the empowerment of scores of girls and their
families.
About Girls Inc.
Girls Inc. inspires all girls to be strong, smart, and bold,
providing over 140,000 girls across the U.S. and Canada with
life-changing experiences and real solutions to the unique issues
girls face. Girls Inc. gives girls the right tools and support to
succeed, including trained professionals who mentor and guide them
in a safe, girls-only environment, peers who share their drive and
aspirations, and research-based programming. At Girls Inc., girls
learn to set and achieve goals, boldly confront challenges, resist
peer pressure, see college as attainable, and explore
nontraditional fields such as STEM. Informed by the experiences of
girls and their families, Girls Inc. works with policymakers to
advocate on key legislation and initiatives.
With Girls Inc. in her corner, every girl can be healthy,
educated, and independent.
About National CARES Mentoring Movement
The National CARES Mentoring Movement, a community-engagement
movement, was created in 2005 in the wake of Hurricane Katrina with
the goal of ensuring that our nation’s impoverished children are
encircled by caring adults and offered a sure pathway out of
poverty. Willing and present to help bring struggling children to
promise is a growing army of CARES mentors, recruited, trained, and
deployed to schools and youth-serving organizations in desperate
need of tutors, role models, and inspiration. Research shows that
mentoring is a low-cost, high-results solution to a deepening
crisis, and when done well can redirect even the most challenged
youngsters’ lives. Working through 58 local CARES
Mentor-Recruitment Affiliates across the nation, National CARES has
recruited more than 125,000 mentors. Presently, three million
children are receiving mentoring services in the United States, and
there are 15 million children in critical need of greater adult
guidance and love. Deepening its commitment to secure and advance
vulnerable youngsters, National CARES is building group-mentoring,
consciousness-changing, replicable programs designed to override
the crises that children in unstable communities face each day and
that are derailing their lives. The National CARES Mentoring
Movement’s innovative Rising Initiatives focus on the social,
emotional, and academic development of children and the wellness of
the adults who mentor, parent, and guide them. Linking arms and
aims with committed partners, and employing evidence-based programs
and strategies, National CARES assures that all of our nation’s
children will soar and realize the full measure of their promise
and dreams.
About Pathways to College
Pathways to College provides motivated teens with the
information, guidance, and support they need to become the best
high school students, college applicants, and college graduates
they can be. Pathways has developed a successful strategy that
links college access with school improvement. At each participating
high school, up to 100 high-potential students with a broad range
of academic accomplishments are identified and paired with
committed teachers who work with students after school hours as a
structured teaching/learning team. Pathways students are also
coached to be intentional, productive school leaders who model
success for their peers and demonstrate that a college degree is an
achievable goal, thereby positively and demonstrably impacting
their school’s climate. Since establishment as an independent
non-profit in 2003, nearly 2,500 students have been enrolled and
100% of graduates have been accepted by at least one college.
About U.S. Dream Academy
Established in 1998, U.S. Dream Academy is a national
afterschool and mentoring program that helps our nation's children
reach for their dreams. We empower those children most at risk of
incarceration to maximize their potential by providing them with
academic, social, and values enrichment through supportive
mentoring and the use of technology. The vision is to create an
army of young men and women with positive dreams for their lives,
equipped with the tools to make those dreams a reality. U.S. Dream
Academy’s newest initiative is focused on accelerating the reading
levels of 3rd grade students using innovative and research-based
reading strategies combined with positive youth development
principles. We seek to increase the protective factors and academic
performance of our students to ensure successful graduation from
high school. Academic achievement decreases the risk of future
incarceration significantly.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150406005332/en/
StarbucksAlisa Martinez, (206) 318-7100press@starbucks.comorZeno
GroupSarah Rosanova, (212) 299-8996Sarah.Rosanova@zenogroup.com
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