TEAM's refreshed brand identity captures the
current spirit and momentum of events and experiential as brands
double-down on in-person consumer connection.
NEW
YORK and FORT LAUDERDALE,
Fla., Feb. 20, 2024 /PRNewswire/ -- As TEAM
prepares to celebrate its 35th anniversary in May, the
famed integrated experiential agency within Stagwell (NASDAQ: STGW)
is launching a new brand identity ahead of what it calls the
"experiential renaissance."
As digital transformation continues to reshape the
consumer-brand connection, TEAM (formerly Team Enterprises) is
seeing an influx of brands looking to build affinity and engagement
in the flesh, following years of pandemic-fueled digital-first
experiences.
"We've seen the industry pick itself up again, and as a result,
we have had the privilege of working with clients to build even
more scaled, engaging, and audacious brand moments. Our new brand
identity and focused purpose captures who we've always been and
will continue to be – a dynamic TEAM focused on creating
transformative brand experiences for communities of like-minded
individuals. Communities who share passions, careers, cultures,
hobbies, and everything in between," said CEO of TEAM, Dan Gregory.
In recent years, TEAM has worked with leading global brands to
do exactly that. From helping La Roche-Posay rally sun lovers to
break a Guinness World Record during Save Our Skin Day, to bringing
the agave fields and Patron's Hacienda distillery to tequila fans
at music festivals.
"It's one thing to flawlessly execute a major event, but it's
another to actively guide a client in achieving real objectives;
connecting with a specific community in a deeply personal and
memorable way, while advancing brand(s) and business. With 35 years
of honing this craft, we proudly wave our new banner high as we
continue aiming to change the game," continued Gregory.
The rollout of the new brand identity includes a refreshed
website, which opens to the headline "MADE TO EXPERIENCE" boldly
stated over recent client work, showcased on the homepage. An
emphasis on supercharging human connections and community to build
brands is at the heart of the redesign.
Recent Wins and Momentum
As the market rebounds, tenured partners like Bacardi
continue to build momentum, while new brands from across industry
verticals are increasingly engaging TEAM to support their
experiential efforts, including:
- Floor & Décor recently tapped TEAM to handle
experiential grand opening activations across the U.S.;
- Angel's Envy Bourbon, partnered with TEAM on a Brand
Ambassador program; and
- City National Bank enlisted TEAM to handle sponsorship
and experiential in strategic markets.
Amazon, Molson Coors, Body Armor and
Hertz are other highlights in TEAM's 100,000 yearly global
brand activations. TEAM also served as a key production partner for
Stagwell's SPORT BEACH at the Cannes Lions International Festival
of Creativity, which brought together brands, platforms and
athletes at the intersection of culture and fandom. SPORT BEACH
promises to be back bigger and better than ever in 2024.
TEAM was named Ad Age Best Places to Work 2024, a recognition of
the top 50 marketing and advertising agencies who are getting the
job done for the mutual benefit of employees and employers.
About TEAM
TEAM is an agency dedicated to making
impactful brand experiences. We bring big ideas to life in ways
that are not just seen and heard but truly felt. Every year, we
design and deliver over 100,000 brand activations and events across
the globe. Our brand playbooks merge commercial success with
creative brilliance, creating meaningful connections and nurturing
community spirit. Whether building brands from scratch or
revitalizing existing ones, we infuse them with vitality,
authenticity, and tangible platforms for interaction. By
prioritizing scaled experiences at the core of brand strategy, we
empower brands to build deeper relationships, share compelling
stories, and engage with audiences authentically. Visit
www.weareteam.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to
transform marketing. We deliver scaled creative performance for the
world's most ambitious brands, connecting culture–moving creativity
with leading–edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our 13,000+ specialists in 34+
countries are unified under a single purpose: to drive
effectiveness and improve business results for their clients. Join
us at www.stagwellglobal.com.
CONTACT: Madi Maher,
pr@stagwellglobal.com
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SOURCE Stagwell Inc.