Sonos Unveils Era 300 and Era 100: The Next Generation of Smart Speakers Built for the Future of Immersive Listening
March 07 2023 - 9:00AM
Business Wire
The Era 300 is a revolutionary new design that
will bring the joy of spatial audio to millions of homes
An icon remastered, Era 100 redefines
room-filling sound with next-gen acoustics and a new look
Sonos (Nasdaq: SONO) today debuted Sonos Era 300
and Sonos Era 100, the industry leader’s next generation of
smart speakers ushering in a whole new chapter in sound and design
innovation. Era 300 is a bold, revolutionary new speaker
built to deliver the best experience for out loud spatial audio
with Dolby Atmos, while Era 100 is a remastering of the
best-selling Sonos One. Tuned by award-winning artists and
engineers, the Era family powers new levels of immersive listening
with expanded connectivity and Trueplay™ technology. Era 300 and
Era 100 are also the first speakers built to Sonos’ new responsible
design standards, which span long-term serviceability,
energy-efficient technologies and use of post-consumer recycled
(PCR) materials. Both Era 300 ($449 USD) and Era 100 ($249 USD)
will be available globally on March 28, 2023.
“In an age of constant background noise, quality listening
matters more than ever. Our vision is to make listening an
experience that is charged with feeling, and help our customers
feel joy and vitality through their favorite music and audio
content," said Patrick Spence, CEO of Sonos. "The Era family is the
next generation of smart speakers, epitomizing our commitment to
sound innovation, responsible design and a deep connection to the
creator community.”
Era 300: an unmatched spatial audio
experience with Dolby Atmos for listeners and creators
alike
Unprecedented for a single compact speaker, Era 300 boasts six
powerful drivers that direct sound left, right, forward and upward,
delivering a breakthrough audio performance featuring Dolby Atmos
that places listeners at the very heart of their movies and
music.
“Dolby Atmos created a new way for music and audio entertainment
to be experienced. Sounds and music come alive with unparalleled
clarity and depth,” said Kevin Yeaman, President and CEO of Dolby
Laboratories. “Era 300’s sound innovation with Dolby Atmos creates
a completely immersive music experience.”
- Designed for spatial: Era 300 wraps its beautifully
complex acoustic architecture in an elegantly cinched hourglass
design, with every angle, proportion and perforation enhancing the
direction and dispersion of sound to truly surround you.
- Surreal surround sound: Era 300 is the brand’s first
speaker that delivers multi-channel surround sound when used as
home theater rears. Movie fans can pair two speakers with Arc or
Beam (Gen 2) to create a supercharged Dolby Atmos experience that
draws them deeper into the action.
- Deep music industry collaboration: Sonos worked closely
with its community of leading artists and creators – including
Sonos Soundboard members – to meticulously fine-tune Era 300 so
listeners can enjoy sound straight from the studio that’s true to
the artist’s intent.
“Just like the shift from mono to stereo, spatial audio is the
next evolution in listening – creating a sound experience that
wraps you in music,” said Giles Martin, VP, Sound Experience at
Sonos. “As both creators and major streaming platforms embrace
spatial audio for music, the time is right to create an out loud
listening experience that delivers against the promise of this
thrilling and creative format.”
Sonos Era 300 will be available globally March 28, 2023 for $449
USD.
Era 100: reinventing a category-leading
icon
Only slightly larger than its predecessor Sonos One, Era 100
features all-new hardware and software, with next-gen acoustics and
design that deliver detailed stereo sound and deep bass.
- Now in stereo: Two angled tweeters send crisp high
frequencies left and right for a rich stereo experience, while a
larger midwoofer creates stunning bass that’s unexpected from a
single compact speaker.
- Small but mighty: Packed full of audio and tech
enhancements, Era 100’s slim, modern design makes it a chic accent
piece for any bookshelf, kitchen counter, desk or nightstand.
- Customize your system: Level-up movie night by
adding two Era 100 speakers as rears with your soundbar to create a
surround sound system, or simply pair two together for room-filling
stereo sound.
Premium, responsible design that keeps
everyone in mind
Building on Sonos’ timeless acoustic-driven design aesthetic,
Era 100 and Era 300 are responsive to the challenges facing our
environment – and better for everyone who interacts with our
designs, featuring a bold new UI and innovations that will help
them last longer, use less energy and make use of recycled
materials in each product.
“We bring the same forward-thinking mindset to responsible
design as we do to creating powerful new listening experiences,”
said Kitty Suidman, Design Director, Product Sustainability. “Our
commitment to sustainability is embedded in our design process from
the start, with the Era family marking a major step forward in our
journey to create products that last beyond expectation, perform
more efficiently, and use safer and circular materials.”
- More sustainable sound: Era 100 and Era 300 are made
with post consumer recycled (PCR) plastic and packaged in 100%
sustainably sourced paper, while also engineered to reduce power
consumption with under two watts idle power consumption and a new
advanced sleep function.
- Built to last: Designed to live in your home for years,
both speakers are built for serviceability by reducing the use of
adhesives and transitioning to screws for easy disassembly and
repair.
- Bold, new UI: Era 100 and Era 300 feature an intuitive
new user interface, including a new capacitive volume slider for
simple control that complements quick and private control of your
music with Sonos Voice Control, the Sonos app, Apple AirPlay 2 and
Bluetooth®.
- Upgraded connectivity: Stream all the audio you care
about using WiFi or Bluetooth, and directly connect other audio
devices such as a turntable using an auxiliary cable and the Sonos
Line-In Adapter.
- Expanding Trueplay to more listeners: Using the
microphone array in Era 100 and Era 300, Trueplay optimizes the
sound for the unique acoustics of your space with just a tap in the
Sonos app. Available to both Android and iOS users.
For more information, visit sonos.com, and follow along on
@sonos.
About Sonos
Sonos (Nasdaq: SONO) is the world’s leading sound experience
company. As the inventor of multi-room wireless home audio, Sonos
innovation helps the world listen better by giving people access to
the content they love and allowing them to control it however and
wherever they choose. Known for delivering an unparalleled sound
experience, thoughtful design aesthetic, simplicity of use, and an
open platform, Sonos makes the breadth of audio content available
to anyone. Sonos is headquartered in Santa Barbara, California.
Learn more at www.sonos.com.
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