Smith Micro Introduces ViewSpotTM Platform for Improving the Mobile Device Demo Experience in Retail Stores
February 25 2019 - 12:00AM
Business Wire
Wireless Carriers and Retailers Can Now Bring
Devices to Life
Smith Micro Software, Inc. (NASDAQ: SMSI) (“Smith Micro” or the
“Company”) today announces the availability of ViewSpot™, a
powerful platform that enables wireless carriers and retailers to
control on-screen demos that are displayed in their retail stores.
The ViewSpot platform delivers consistent, targeted, and secure
content, including promotional campaigns, device pricing specs and
comparisons, and special in-store offers. ViewSpot is a logical and
attractive augmentation to Smith Micro’s product line that targets
mobile network operators (MNO) and cable operators offering mobile
services.
“We are excited to introduce ViewSpot and pleased with how this
platform rounds out the already robust product set that Smith Micro
provides to wireless carriers,” said William W. Smith, Jr.,
President and CEO of Smith Micro Software. “Carriers using ViewSpot
will be able to increase customer engagement with visually
appealing, consistent on-device demos that educate consumers on
product and service features and promotions while allowing them to
evaluate different devices. ViewSpot essentially becomes an
extension of the carrier’s sales team and can convert consumers who
are browsing devices into buyers.”
The ViewSpot platform showcases mobile devices by deploying
consistent and compelling content that can be custom created and
can include video, animations, and one-tap menu guides. This allows
carrier-focused content on in-store devices to promote the top
selling phones and tablets, accessories, new services, and current
promotions. The ViewSpot presentation experience provides a
unified, uncluttered display in the retail stores along with the
ability to make easy and seamless content updates and changes. The
ViewSpot platform allows for increased revenue opportunities
through targeted cross promotion of products, OEM-sponsored content
on devices and in-store takeover moments that can grab a consumer’s
attention through special events or offers.
Together with its demo capabilities, the ViewSpot platform also
collects a wide variety of customer engagement data that enables
mobile carriers to gain powerful insights and intelligence on their
consumer base, the sales lifecycle, and overall device sales. The
collection and analysis of this data arms carriers with the
necessary information to fully recognize and respond to customer
needs, overcome sales pain points, understand shopper demographics,
and generate targeted messaging that resonates with consumers. The
ViewSpot platform’s ability to tell intuitive stories to customers
engaging with the devices and the analytics on these interactions
positions carriers to improve sales and profitability. In order to
preserve security and privacy, all data collected during the
customer interactions with the device is cleared nightly and the
device resets to provide a new experience for the next
customer.
The ViewSpot platform also provides a wide array of operations
and diagnostic analytics that help carriers understand store
operations and device health. This information enables the store
operations teams to reach out to individual stores, regions or team
members to provide information and monitoring without the need to
step into a store. The diagnostic and operational alerts display
data such as connected versus non-connected devices, device
temperature and charge, online/offline status and connectivity
details that optimize both store and device performance.
“ViewSpot presents a unique opportunity for Smith Micro in a
niche space with minimal competition due to the compelling and
complementary combination of both device and marketing expertise
needed to support the platform,” said Smith. “We are looking
forward to providing carriers with a powerful new way to reach
their customers, improve their retail operations, and introduce a
new revenue stream into their business by bringing in-store devices
to life.”
About Smith Micro Software, Inc.
Smith Micro develops software to simplify and enhance the mobile
experience, providing solutions to some of the leading wireless
service providers and Cable MSOs around the world. From enabling
the family digital lifestyle to providing powerful voice messaging
capabilities, our solutions enrich today’s connected lifestyles
while creating new opportunities to engage consumers via
smartphones and consumer IoT devices. Our portfolio also includes a
wide range of products for creating, sharing and monetizing rich
content, such as visual messaging, and 2D/3D graphics applications.
For more information, visit www.smithmicro.com.
Forward-Looking Statements:
Certain statements in this press release are forward-looking
statements regarding future events or results, including statements
related to the future availability of our products and the benefits
that we believe our products will offer to our customers, and
statements using such words as “expect,” “anticipate,” “believe,”
“plan,” “intend,” “could,” “will” and other similar expressions.
Forward-looking statements involve risks and uncertainties, which
could cause actual results to differ materially from those
expressed or implied in the forward-looking statements. Among the
important factors that could cause or contribute to such
differences are delays in our product development and third party
integration efforts and limitations on our ability to compete
effectively with other software and technology companies. These and
other factors discussed in our filings with the Securities and
Exchange Commission, including our filings on Forms 10-K and 10-Q,
could cause actual results to differ materially from those
expressed or implied in any forward-looking statements. The
forward-looking statements contained in this release are made on
the basis of the views and assumptions of management, and we do not
undertake any obligation to update these statements to reflect
events or circumstances occurring after the date of this
release.
ViewSpot, Smith Micro and the Smith Micro logo are registered
trademarks or trademarks of Smith Micro Software, Inc. All other
trademarks and product names are the property of their respective
owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20190224005022/en/
PR INQUIRIES:Charles MessmanInvestor
Relations949-362-5800IR@smithmicro.com
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