OAKLAND, Calif., Oct. 15, 2021 /PRNewswire/ -- Pandora and
SoundCloud are joining forces to bring fans music from the hip hop
superstars of tomorrow with 'The Lookout by SoundCloud', a
new station available on Pandora. The station will feature songs
heard on the SiriusXM show of the same name, which airs on
SiriusXM's Hip-Hop Nation (Ch. 44) and is hosted by music
journalist Sowmya Krishnamurthy.
Listen to 'The Lookout by SoundCloud' on Pandora HERE.
'The Lookout by SoundCloud' on Pandora will feature new artists
weekly like Toosii, Sheff G, Metro Marrs, Young Devyn, $NOT, Dro
Kenjo, Cico P, Flo Milli,
Nevi, SoFaygo, Isaiah Rashad,
Sleepy Rose, and more.
"With a hit slot on SiriusXM's Hip-Hop Nation and now a new home
on Pandora, SoundCloud's top playlist, 'The Lookout', is the go-to
source with the largest digital audio reach for fans to discover
the best in breaking hip hop," says Caiaffa, Interim Head of
Music at SoundCloud. "Joining forces with Pandora to expand
'The Lookout by SoundCloud' amps up our shared commitment to help
the emerging hip-hop artist community to get heard and
discovered."
Rising rapper Toosii shared, "I've got a lot of love
for SoundCloud going back to the beginning of my career. It's a
place where I discovered a lot of music, and I was able to use it
to introduce everyone to what I'm doing. They continue to show
incredible support."
Originating and extending from one of SoundCloud's most popular
and influential playlists, 'The Lookout by SoundCloud' will
provide a space for Pandora listeners to explore the next wave of
breaking hip hop artists. Since launching on SoundCloud in 2019,
'The Lookout' has quickly grown to become the premiere destination
for discovering the hottest next generation of rising stars in hip
hop before hearing them anywhere else. Elevating artists bubbling
up on the platform and championed by the community as well as
standout emerging talent hand-selected by SoundCloud's curators and
tastemaker music teams, 'The Lookout' has spotlighted some of
today's biggest artists in hip hop before they became household
names including Pop Smoke, Megan Thee
Stallion, Roddy Ricch, Lil
Tecca, Rod Wave and
more.
About SiriusXM
Sirius XM Holdings Inc.
(NASDAQ: SIRI) is the leading audio entertainment company in
North America, and the premier
programmer and platform for subscription and digital
advertising-supported audio products. SiriusXM's platforms
collectively reach approximately 150 million listeners, the largest
digital audio audience across paid and free tiers in North America, and deliver music, sports,
talk, news, comedy, entertainment and podcasts. Pandora, a
subsidiary of SiriusXM, is the largest ad-supported audio
entertainment streaming service in the U.S. SiriusXM's subsidiaries
Stitcher, Simplecast and AdsWizz make it a leader in podcast
hosting, production, distribution, analytics and monetization. The
Company's advertising sales organization, which operates as SXM
Media, leverages its scale, cross-platform sales organization and
ad tech capabilities to deliver results for audio creators and
advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc.,
also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment
businesses, SiriusXM offers connected vehicle services to
automakers. For more about SiriusXM, please go
to: www.siriusxm.com.
About Pandora
Pandora, a subsidiary of SiriusXM, is
the largest ad-supported audio entertainment streaming service in
the U.S. Pandora provides consumers a uniquely-personalized
music and podcast listening experience with its proprietary Music
Genome Project® and Podcast Genome Project®
technology. Pandora is also the leading digital audio
advertising platform in the U.S. Through its own Pandora
service, its AdsWizz platform, and third party services, such as
SoundCloud, the Company connects brands to the largest ad-supported
streaming audio marketplace in the country. Pandora is
available through its mobile app, the web, and integrations with
more than 2,000 connected products.
About SoundCloud
SoundCloud is a next-generation
music entertainment company, powered by an ecosystem of artists,
listeners, and curators on the pulse of what's new, now and next in
culture. Founded in 2007, SoundCloud is an artist-first platform
empowering artists to build and grow their careers by providing
them with the most progressive tools, services, and resources. With
over 275 million tracks from 30 million creators heard in 190
countries, the future of music is SoundCloud.
Source: SiriusXM
Media contact:
Heidi
Anne-Noel
Hanne-noel@pandora.com
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SOURCE Sirius XM Holdings Inc.