Sinclair and the National Diaper Bank Network Launch Sinclair Cares: Summer Diaper Drive
July 10 2023 - 9:00AM
Business Wire
Partnership to Support Families in
Need
Sinclair to donate $25,000
Sinclair, Inc. announced today that it will partner with the
National Diaper Bank Network (NDBN) to launch Sinclair
Cares: Summer Diaper Drive, a nationwide campaign to
create awareness, provide assistance, and build a community to
reduce diaper need in the US. The campaign will begin on July 10
and run through August 6.
The National Diaper Bank Network leads a movement dedicated to
helping individuals, children and families access basic necessities
to reach their full potential, including clean, dry diapers and
wipes. Currently, there are no Federal Government programs that
provide targeted funding for families in need to buy diapers. NDBN
seeks to bridge this gap for families.
The Sinclair Cares: Summer Diaper Drive campaign will be
supported through public service campaigns across Sinclair
television stations.
The National Desk (TND) and Sinclair’s local content centers, in
partnership with the NDBN will be producing content to air within
stations’ newscasts, while helping to connect viewers with local
NDBN affiliates for resources and information.
Sinclair will also produce a Town Hall special to raise
awareness around the campaign. The 30-minute special will air on
Sinclair’s television stations on July 29 and 30 and the stations
will also stream a 60-minute version of the special on their
websites.
The Sinclair Cares: Summer Diaper Drive campaign will
also be supported by a $25,000 donation from Sinclair.
“A recent study conducted by NDBN found that nearly half of
American families struggle to afford diapers. Our goal with this
campaign is to raise awareness and encourage donations and
volunteers so that all babies and toddlers have access to clean
diapers,” said Rob Weisbord, Sinclair’s Chief Operating Officer and
President of Broadcast.
“Diaper need is a public health issue that impacts every
community in the United States,” said Joanne Samuel Goldblum, CEO
and founder, National Diaper Bank Network. “We are thrilled that
Sinclair is leveraging its national voice and reach to draw
attention to our work and that of our member diaper banks, all of
which require local support and funding to remain reliable
resources for the children and families they serve.”
Visit https://sinclaircares.com/ for more information.
About Sinclair Cares:
Sinclair Cares utilizes the strength of Sinclair Broadcast
Group’s properties to uplift organizations and inspire audiences
and employees to make a positive impact in their communities. A
company-wide initiative, Sinclair Cares mobilizes Sinclair
Broadcast Group’s assets to support various community and
charitable endeavors through financial assistance, volunteerism and
raising awareness of important topics through Sinclair’s media
platforms. Recent partnerships include NAMI, Feeding America,
Disabled American Veterans (DAV), The American Red Cross and The
Salvation Army.
About Sinclair:
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and
a leading provider of local news and sports. The Company owns,
operates and/or provides services to 185 television stations in 86
markets affiliated with all the major broadcast networks; owns
Tennis Channel and multicast networks Comet, CHARGE! and TBD; and
owns and provides services to 21 regional sports network brands.
Sinclair’s content is delivered via multiple platforms, including
over-the-air, multi-channel video program distributors, and the
nation’s largest streaming aggregator of local news content,
NewsON. The Company regularly uses its website as a key source of
Company information which can be accessed at www.sbgi.net.
About the National Diaper Bank Network:
The National Diaper Bank Network (NDBN) leads a nationwide
movement dedicated to helping individuals, children and families
access the basic necessities they require to thrive and reach their
full potential…including clean, dry diapers, period supplies and
other basic needs. Launched in 2011 with the support of founding
sponsor Huggies®, NDBN is dedicated to creating awareness,
providing assistance and building community to #EndDiaperNeed in
the US. Its active membership includes more than 300 basic needs
banks serving local communities in all 50 US states, the District
of Columbia and Puerto Rico. More information on NDBN and diaper
need is available at nationaldiaperbanknetwork.org, and on Twitter
(@DiaperNetwork), Instagram (@DiaperNetwork) and Facebook
(facebook.com/NationalDiaperBankNetwork).
Category: General
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version on businesswire.com: https://www.businesswire.com/news/home/20230710974915/en/
Sinclair: Jessica Bellucci, jbellucci-c@sbgtv.com The National
Diaper Bank Network: Troy Moore, troy@diaperbanknetwork.org
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