Sinclair Broadcast Group and The National Alliance on Mental Illness (NAMI) Launch Sinclair Cares: Mental Health Support + Hope
February 27 2023 - 3:00PM
Business Wire
Partnership to Encourage Mental Health
Awareness
Sinclair Broadcast Group today announced the company will
partner with The National Alliance on Mental Illness (NAMI) to
launch Sinclair Cares: Mental Health Support + Hope,
a campaign to encourage mental health awareness, with a focus on
young adults. The campaign will begin on March 6 and run throughout
the month.
NAMI is the nation’s largest grassroots mental health
organization dedicated to building better lives for the millions of
Americans affected by mental illness through advocacy, education,
support and public awareness.
Sinclair Cares: Mental Health Support + Hope will be
supported through public service campaigns across Sinclair’s
television stations and Tennis Channel network.
The National Desk (TND) and Sinclair’s local content centers, in
partnership with NAMI, will be producing content to air within
stations’ newscasts, while helping to connect viewers with local
NAMI affiliates for resources and information.
In addition, Sinclair will produce a Town Hall special, hosted
by Liz Bonis, WKRC Health Reporter, with information on mental
health awareness, to air across Sinclair’s television stations and
stream on their respective sites.
Sinclair stations will also feature interviews with NAMI Chief
Medical Officer Ken Duckworth, M.D., author of “You Are Not Alone:
The NAMI Guide to Navigating Mental Health ― With Advice from
Experts and Wisdom from Real People and Families.”
“A recent study conducted by NAMI found 1 in 4 teens have been
diagnosed with a mental health condition. Our hope is by opening
the dialogue around mental health, we can challenge assumptions and
eradicate the stigma of seeking help, potentially saving lives,”
said Rob Weisbord, Chief Operating Officer and President of
Broadcast.
“A mental health crisis that was already at alarming levels,
particularly among young people, has been compounded by the
COVID-19 pandemic,” said NAMI CEO Daniel H. Gillison, Jr. “NAMI is
grateful to partners like Sinclair Broadcast Group that will help
raise awareness on a national scale around issues like the
importance of getting care early in life.”
Visit https://sinclaircares.com/ for more information.
About Sinclair Cares:
Sinclair Cares utilizes the strength of Sinclair Broadcast
Group’s properties to uplift organizations and inspire audiences
and employees to make a positive impact in their communities. A
company-wide initiative, Sinclair Cares mobilizes Sinclair
Broadcast Group’s assets to support various community and
charitable endeavors through financial assistance, volunteerism and
raising awareness of important topics through Sinclair’s media
platforms. Recent partnerships include Feeding America, Disabled
American Veterans (DAV), The American Red Cross and The Salvation
Army.
About Sinclair:
Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) is a diversified
media company and a leading provider of local news and sports. The
Company owns, operates and/or provides services to 185 television
stations in 86 markets affiliated with all the major broadcast
networks; owns Tennis Channel and multicast networks Comet, CHARGE!
and TBD; and owns and provides services to 21 regional sports
network brands. Sinclair’s content is delivered via multiple
platforms, including over-the-air, multi-channel video program
distributors, and the nation’s largest streaming aggregator of
local news content, NewsON. The Company regularly uses its website
as a key source of Company information which can be accessed at
www.sbgi.net.
About NAMI:
The National Alliance on Mental Illness is the nation’s largest
grassroots mental health organization dedicated to improving the
lives of individuals and families affected by mental illness. Join
the conversation at nami.org | facebook.com/nami |
instagram.com/namicommunicate | twitter.com/namicommunicate
#Together4MH
Category: General
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version on businesswire.com: https://www.businesswire.com/news/home/20230227005628/en/
Media Contacts: Sinclair Broadcast
Group: Jessica Bellucci, jbellucci-c@sbgtv.com NAMI: Richele Keas,
rkeas@nami.org
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