Sinclair Broadcast Group and Feeding America® Launch Sinclair Cares: Summer Hunger Relief
June 01 2022 - 9:13AM
Business Wire
Partnership to Help Provide Meals to
Children This Summer When School is Not in Session
Almost 22 million children rely on schools for their meals. But
those meals can stop during the summer when school is not in
session, often for up to 90 days, leaving kids across the U.S. at
risk of hunger.
Sinclair Broadcast Group today announced the company will
partner with Feeding America® to launch Sinclair Cares:
Summer Hunger Relief, a fundraising campaign to help provide
meals to children and families across the U.S., with a goal of
helping to donate a million meals this summer. The campaign will
run throughout the month of June.
Through financial contributions, viewers can help provide meals
to children and families in their local community, with donations
going directly to the Feeding America food bank in the donor’s
local community. Through Feeding America, every
dollar donated helps provide at least 10 meals on behalf
of local member food banks.
Sinclair has committed to match the first $25,000 in donations
made through www.SinclairCares.com.
Sinclair Cares: Summer Hunger Relief will be supported
through public service campaigns across the company’s 185 owned
and/or operated television stations, Bally Sports regional sports
networks, Tennis Channel, and Marquee.
In addition, The National Desk (TND) and Sinclair’s local
newsrooms will be producing content in partnership with Feeding
America to air within the newscasts, spotlighting ways to help kids
stay nourished and healthy throughout the summer.
“For kids who count on school meal programs to stay healthy,
summer vacation can be anything but a break and may mean three
months of worry and hunger. We are proud to partner with Feeding
America to bridge the gap through the summer months and help
provide meals to the families in our communities,” said Rob
Weisbord, Chief Operations Officer and President of Broadcast.
“At Feeding America, we want to help provide the food and
resources communities tell us they need to thrive,” said Jennifer
Polk, Chief Marketing & Digital Experience Officer at Feeding
America. “This partnership with Sinclair Broadcast Group could not
come at a better time. Summers can be especially difficult for many
families who rely on school meals and we hope this campaign helps
to provide much-needed support at this critical time.”
Visit www.SinclairCares.com to donate to the Sinclair Cares:
Summer Hunger Relief campaign or learn how to volunteer at a
local Feeding America food bank.
About Sinclair Cares Sinclair Cares utilizes the strength
of Sinclair Broadcast Group’s properties to uplift organizations
and inspire audiences and employees to make a positive impact in
their communities. A company-wide initiative, Sinclair Cares
mobilizes Sinclair Broadcast Group’s assets to support various
community and charitable endeavors through financial assistance,
volunteerism and raising awareness of important topics through
Sinclair’s media platforms. Recent partnerships include Disabled
American Veterans (DAV), The American Red Cross and The Salvation
Army.
About Sinclair Broadcast Group Sinclair Broadcast Group,
Inc. (Nasdaq: SBGI) is a diversified media company and a leading
provider of local sports and news. The Company owns and/or operates
21 regional sports network brands; owns, operates and/or provides
services to 185 television stations in 86 markets, owns multiple
national networks including Tennis Channel and Stadium; and has TV
stations affiliated with all the major broadcast networks.
Sinclair’s content is delivered via multiple platforms, including
over-the-air, multi-channel video program distributors, and digital
and streaming platforms NewsON and STIRR. The Company regularly
uses its website as a key source of Company information which can
be accessed at www.sbgi.net.
About Feeding America® Feeding America® is the largest
hunger-relief organization in the United States. Through a network
of more than 200 food banks, 21 statewide food bank associations,
and over 60,000 partner agencies, food pantries and meal programs,
we helped provide 6.6 billion meals to tens of millions of people
in need last year. Feeding America also supports programs that
prevent food waste and improve food security among the people we
serve; brings attention to the social and systemic barriers that
contribute to food insecurity in our nation; and advocates for
legislation that protects people from going hungry. Visit
www.feedingamerica.org, find us on Facebook or follow us on
Twitter.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220601005340/en/
Media: Sinclair Broadcast Group:
Jessica Bellucci, Jessica@BellucciMedia.com Feeding America: Zuani
Villarreal, zvillarreal@feedingamerica.org
Sinclair Broadcast Group Investors:
Steve Zenker, VP, Investor Relations Billie-Jo McIntire, Director,
Investor Relations (410) 568-1500
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