Rocky Brands Commercial Military Footwear Carries Soldiers Into Combat
June 07 2011 - 11:47AM
Marketwired
When U.S. Special Operations Personnel are conducting missions
throughout the world, there is a good chance they are wearing S2V
footwear from Rocky Brands (NASDAQ: RCKY).
Rocky Brands has been a contracted footwear vendor for the
United States military over the years. In 2008, based on input from
Special Operations communities, the company developed the S2V line
to increase its share of the commercial military footwear
market.
With its name giving a nod to the Navy SEAL motto, "Speed plus
stealth equals victory," the S2V was designed to perform at the
highest levels under the toughest conditions. Constructed of flash
and water resistant leather and 1,000 Denier Cordura®, the
lightweight boots feature a sophisticated circulation system to
move air in and water out so feet stay dry, cool and comfortable.
The patented Vibram® outsole is built for superior performance in a
variety of conditions. Squeegee cuts are built into the toe and
heel of the outsole to provide extra mobility assistance while
climbing a wall, sliding across a wet tile floor, or crawling in a
prone position. The instep of the boot features a rip stop
polyurethane covered nylon that allows for soldiers to fast rope
out of helicopters without their boots burning from the
friction.
"Our military personnel are operating in some of the most
punishing terrains in the world and it is imperative that their
footwear not fail them," said David Sharp, Rocky Brands president
and COO. "Through feedback from soldiers who actually have to
perform in these conditions, we developed a line that has now been
battle-tested on the front lines in Iraq and Afghanistan. From the
comments we receive, they are performing beyond expectations."
Rocky's S2V boots are sold through distributors and retailers
who sell to military personnel. "The S2V has been by far our
best-selling boot. We have someone asking for it every day," said
Rob Buckner, general manager of the 23,000-square-foot Commando
Military Supply store located near Fort Benning in Columbus, Ga.
"It is loaded with features that can take a pounding. One guy told
us he put over 500 miles of ruck and death marches on his S2Vs and
loved them."
The S2V line, retailing for $240, now consists of four 8" styles
in Desert Tan, Sage Green, Black and Coyote Brown. The advanced
technology and versatility of the S2V makes it applicable for all
military services. Rocky has now added a hiker style in Desert
Tan.
As part of the company's long-term strategy for growth in the
commercial military sector, the company has also introduced the
C4T, the lightest military training boot Rocky has ever produced.
"We have established Rocky as a trusted brand with military
personnel and plan to continue to introduce innovative,
technologically-advanced footwear for this sector," said Sharp.
For more information on Rocky Brands and its portfolio of
commercial military, work, western, outdoor and duty footwear,
visit www.rockybrands.com.
Safe Harbor Statement under the Private
Securities Litigation Reform Act of 1995 This press release
contains certain forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities and Exchange Act of 1934, as amended, which
are intended to be covered by the safe harbors created thereby.
Those statements include, but may not be limited to, all statements
regarding intent, beliefs, expectations, projections, forecasts,
and plans of the Company and its management, and include statements
in this press release regarding future plans regarding footwear in
the military sector (paragraph 7). These forward-looking statements
involve numerous risks and uncertainties, including, without
limitation, the various risks inherent in the Company's business as
set forth in periodic reports filed with the Securities and
Exchange Commission, including the Company's annual report on Form
10-K for the year ended December 31, 2010 (filed February 28, 2011)
and the Company's quarterly report on Form 10-Q for the quarter
ended March 31, 2011 (filed April 29, 2011). One or more of these
factors have affected historical results, and could in the future
affect the Company's businesses and financial results in future
periods and could cause actual results to differ materially from
plans and projections. Therefore there can be no assurance that the
forward-looking statements included in this press release will
prove to be accurate. In light of the significant uncertainties
inherent in the forward-looking statements included herein, the
Company, or any other person should not regard the inclusion of
such information as a representation that the objectives and plans
of the Company will be achieved. All forward-looking statements
made in this press release are based on information presently
available to the management of the Company. The Company assumes no
obligation to update any forward-looking statements.
Mike Alday Email Contact 615-791-1535
Rocky Brands (NASDAQ:RCKY)
Historical Stock Chart
From May 2024 to Jun 2024
Rocky Brands (NASDAQ:RCKY)
Historical Stock Chart
From Jun 2023 to Jun 2024