Mailer's Choice Expands Market Opportunities, Lowers Operating Costs with Pervasive Software Data Integration Solutions
March 06 2006 - 8:00AM
PR Newswire (US)
Direct Mail Company Expands Capabilities and Product Offerings by
Utilizing Pervasive Tools to Handle Unstructured Data and Remove
Duplicates AUSTIN, Texas, March 6 /PRNewswire-FirstCall/ --
Pervasive Software(R) Inc. (NASDAQ:PVSW), a global value leader in
data infrastructure software, today announced that Mailer's Choice
has selected Pervasive Data Integrator Pro and Data Profiler to
enhance its current product offering. Mailer's Choice can now help
its customers quickly transform hundreds of legacy data types,
including unstructured data sources, into a common structured
format for improved data management and data quality. While the
Data Integrator Integration Architect manages the transformation
process, the automation provided by Data Profiler eliminates data
redundancy and duplication associated with manual processing. The
comprehensive Pervasive solution is expected to translate into
increased opportunities and market share for Mailer's Choice, and
the reusable, easy-to-use components are projected to help reduce
operating costs, which in turn will help reduce customers' costs.
Based in Nashville, Tennessee, Mailer's Choice helps customers meet
their direct mail, fulfillment and customized laser printing needs,
and it receives hundreds of thousands of customer data records per
week. Converting unstructured data within these records was a task
Mailer's Choice completed manually, which was often time-consuming.
With Pervasive Software, Mailer's Choice can now manage
unstructured data while automating processes for billing, preparing
monthly statements and tracking historical data. These enhancements
will significantly increase the types and number of records it can
process while reducing time commitment and costly duplication
errors. "For a single customer, we could have thousands of
invoices, credit memos and statements, all from differing data
sources and targets, that needed to be moved into a structured
database," said Gary McCullough, senior data analyst at Mailer's
Choice. "Pervasive provides native connectors that allow me to
rapidly extract and cleanse data from any file format and without
the risks and time inherent with manual processing. We can automate
up to 40,000 additional records per month and our customers get
cleaner data faster, helping both of us become more profitable."
Mailer's Choice leverages Pervasive Map Designer for its
drag-and-drop graphical user interface and the ability to
interactively test and debug transformation rules. The Extract
Schema Designer also allows Mailer's Choice to save and reuse
record layouts. "Pervasive offered me the power I wanted and gave
me the ability to make the software work for me," McCullough said.
"Pervasive has all of the features I needed and some unexpected
components that will help us automate more processes in the future
for greater efficiencies." Data Integrator has also enabled
Mailer's Choice to create a better record tracking and
entry-control system for its clients. It has also resulted in new
form development, the ability to use group posting to create one
record to better track hundreds of item records, and an increase in
records throughput. The less costly alternative to presorting data
also gives its clients greater record flexibility and a better view
of purchase histories for more targeted marketing campaigns and
increased customer satisfaction. "The conversion of unstructured
data is a huge problem for companies like Mailer's Choice," said
Chip Harmon, general manager, Integration Products at Pervasive
Software. "Pervasive has developed a complete, lightweight, and
easy-to-use solution, including software and services, that allows
our customers to apply our two decades of experience to increase
value to their customers and ultimately drive costs down."
Combining deep knowledge and over 20 years of data management
expertise, Pervasive provides easy-to-use, cost-effective software,
services, training and partner programs. These programs help ISVs,
ASPs and systems integrators focus on creating value by leveraging
their own core competencies and domain expertise in business
applications, while leaving the data management, migration and
integration challenges to Pervasive. The foundation of these
partner services is a flexible business model for partners to OEM,
resell or co-market Pervasive technology for a comprehensive
customer solution with low total cost of ownership. For more
information, visit http://www.pervasive.com/solutions/isv. About
Mailer's Choice Mailer's Choice specializes in business-to-business
and business-to- consumer marketing support services including
direct mail production, variable data laser printing and
fulfillment programs. Established in 1979, it is the oldest and
largest privately held mailing service in Middle Tennessee, with 28
employees. Mailer's Choice averages 40 million pieces of mail per
year for clients, including the Tennessee Titans, Nashville Kats,
Shop at Home, Vanderbilt University and several publishing
companies. For more information, please visit
http://www.mailerschoice.com/. About Pervasive Software Pervasive
Software (NASDAQ:PVSW) provides data infrastructure software that
helps companies unleash the value of their data investments. For
more than two decades, Pervasive has delivered an enduring value
proposition and the best combination of performance, reliability,
functionality and connectivity. Today, Pervasive is leading its
chosen markets by defining and accelerating the inevitable
transition from high cost to high value. Pervasive's value is
proven by the size, diversity and loyalty of its customer base,
partners and channels. Tens of thousands of customers in virtually
every industry, in more than 150 countries, rely on Pervasive to
manage, integrate, analyze and secure their critical data. For
additional information, go to http://www.pervasive.com/. Cautionary
Statement This release may contain forward-looking statements,
which are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. All
forward-looking statements included in this document are based upon
information available to Pervasive as of the date hereof, and
Pervasive assumes no obligation to update any such forward-looking
statement. All Pervasive brand and product names are trademarks or
registered trademarks of Pervasive Software Inc. in the United
States and other countries. All other marks are the property of
their respective owners. Contact: Jeff Johnson Pervasive Software
512.231.6562 http://www.newscom.com/cgi-bin/prnh/20040503/PVSWLOGO
http://photoarchive.ap.org/ DATASOURCE: Pervasive Software CONTACT:
Jeff Johnson, Pervasive Software, +1-512-231-6562, Web site:
http://www.pervasive.com/ http://www.mailerschoice.com/
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