PVSW Pervasive Software Inc. (MM)

Direct Mail Company Expands Capabilities and Product Offerings by Utilizing Pervasive Tools to Handle Unstructured Data and Remove Duplicates AUSTIN, Texas, March 6 /PRNewswire-FirstCall/ -- Pervasive Software(R) Inc. (NASDAQ:PVSW), a global value leader in data infrastructure software, today announced that Mailer's Choice has selected Pervasive Data Integrator Pro and Data Profiler to enhance its current product offering. Mailer's Choice can now help its customers quickly transform hundreds of legacy data types, including unstructured data sources, into a common structured format for improved data management and data quality. While the Data Integrator Integration Architect manages the transformation process, the automation provided by Data Profiler eliminates data redundancy and duplication associated with manual processing. The comprehensive Pervasive solution is expected to translate into increased opportunities and market share for Mailer's Choice, and the reusable, easy-to-use components are projected to help reduce operating costs, which in turn will help reduce customers' costs. Based in Nashville, Tennessee, Mailer's Choice helps customers meet their direct mail, fulfillment and customized laser printing needs, and it receives hundreds of thousands of customer data records per week. Converting unstructured data within these records was a task Mailer's Choice completed manually, which was often time-consuming. With Pervasive Software, Mailer's Choice can now manage unstructured data while automating processes for billing, preparing monthly statements and tracking historical data. These enhancements will significantly increase the types and number of records it can process while reducing time commitment and costly duplication errors. "For a single customer, we could have thousands of invoices, credit memos and statements, all from differing data sources and targets, that needed to be moved into a structured database," said Gary McCullough, senior data analyst at Mailer's Choice. "Pervasive provides native connectors that allow me to rapidly extract and cleanse data from any file format and without the risks and time inherent with manual processing. We can automate up to 40,000 additional records per month and our customers get cleaner data faster, helping both of us become more profitable." Mailer's Choice leverages Pervasive Map Designer for its drag-and-drop graphical user interface and the ability to interactively test and debug transformation rules. The Extract Schema Designer also allows Mailer's Choice to save and reuse record layouts. "Pervasive offered me the power I wanted and gave me the ability to make the software work for me," McCullough said. "Pervasive has all of the features I needed and some unexpected components that will help us automate more processes in the future for greater efficiencies." Data Integrator has also enabled Mailer's Choice to create a better record tracking and entry-control system for its clients. It has also resulted in new form development, the ability to use group posting to create one record to better track hundreds of item records, and an increase in records throughput. The less costly alternative to presorting data also gives its clients greater record flexibility and a better view of purchase histories for more targeted marketing campaigns and increased customer satisfaction. "The conversion of unstructured data is a huge problem for companies like Mailer's Choice," said Chip Harmon, general manager, Integration Products at Pervasive Software. "Pervasive has developed a complete, lightweight, and easy-to-use solution, including software and services, that allows our customers to apply our two decades of experience to increase value to their customers and ultimately drive costs down." Combining deep knowledge and over 20 years of data management expertise, Pervasive provides easy-to-use, cost-effective software, services, training and partner programs. These programs help ISVs, ASPs and systems integrators focus on creating value by leveraging their own core competencies and domain expertise in business applications, while leaving the data management, migration and integration challenges to Pervasive. The foundation of these partner services is a flexible business model for partners to OEM, resell or co-market Pervasive technology for a comprehensive customer solution with low total cost of ownership. For more information, visit http://www.pervasive.com/solutions/isv. About Mailer's Choice Mailer's Choice specializes in business-to-business and business-to- consumer marketing support services including direct mail production, variable data laser printing and fulfillment programs. Established in 1979, it is the oldest and largest privately held mailing service in Middle Tennessee, with 28 employees. Mailer's Choice averages 40 million pieces of mail per year for clients, including the Tennessee Titans, Nashville Kats, Shop at Home, Vanderbilt University and several publishing companies. For more information, please visit http://www.mailerschoice.com/. About Pervasive Software Pervasive Software (NASDAQ:PVSW) provides data infrastructure software that helps companies unleash the value of their data investments. For more than two decades, Pervasive has delivered an enduring value proposition and the best combination of performance, reliability, functionality and connectivity. Today, Pervasive is leading its chosen markets by defining and accelerating the inevitable transition from high cost to high value. Pervasive's value is proven by the size, diversity and loyalty of its customer base, partners and channels. Tens of thousands of customers in virtually every industry, in more than 150 countries, rely on Pervasive to manage, integrate, analyze and secure their critical data. For additional information, go to http://www.pervasive.com/. Cautionary Statement This release may contain forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All forward-looking statements included in this document are based upon information available to Pervasive as of the date hereof, and Pervasive assumes no obligation to update any such forward-looking statement. All Pervasive brand and product names are trademarks or registered trademarks of Pervasive Software Inc. in the United States and other countries. All other marks are the property of their respective owners. Contact: Jeff Johnson Pervasive Software 512.231.6562 http://www.newscom.com/cgi-bin/prnh/20040503/PVSWLOGO http://photoarchive.ap.org/ DATASOURCE: Pervasive Software CONTACT: Jeff Johnson, Pervasive Software, +1-512-231-6562, Web site: http://www.pervasive.com/ http://www.mailerschoice.com/

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