PENN Entertainment Announces Strategic Partnership With Quail Hollow Club for ESPN BET Market Access in North Carolina
December 05 2023 - 8:00AM
Business Wire
ESPN BET to Become Exclusive Official Betting
Operator of the PGA TOUR’s Wells Fargo Championship at Quail Hollow
Club
PENN Entertainment, Inc. (“PENN” or the “Company”) (Nasdaq:
PENN) announced today that its wholly-owned subsidiary PENN Sports
Interactive, LLC has entered into a long-term, multi-faceted
partnership with Quail Hollow Club and the Wells Fargo Championship
ahead of the launch of regulated online sports wagering in North
Carolina. Under the agreement with Quail Hollow Club, PENN secures
market access for its online sports wagering platform ESPN BET in
North Carolina, subject to regulatory approvals.
Additionally, ESPN BET will become the exclusive official
betting operator of the Wells Fargo Championship, a PGA TOUR
Signature Event held at Quail Hollow Club in Charlotte, N.C. As the
event’s official betting operator, ESPN BET gains access to various
marketing integrations, including the opportunity to activate and
engage golf fans on-site during the tournament.
“We are thrilled to partner with Quail Hollow Club and the Wells
Fargo Championship as we prepare to bring our new online sports
betting brand, ESPN BET, to North Carolina,” said Benjie Levy, Head
of Penn Interactive. “Along with market access, we’re excited to
sponsor the popular Wells Fargo Championship and look forward to
working together with our new partners to create unique fan
activations.”
“We welcome the upcoming launch of regulated online sports
wagering in North Carolina and are extremely pleased to partner
with a leading gaming and entertainment operator in PENN
Entertainment,” said Johnny Harris, President, Quail Hollow Club.
“PENN’s compelling online sports betting brand ESPN BET,
cutting-edge technology and extensive operational expertise make
them an ideal long-term partner for this industry.”
ESPN BET, which launched on November 14 in 17 states, is a
newly-branded online sportsbook operated by PENN Entertainment that
combines ESPN’s industry-leading brand and multiplatform reach with
PENN Entertainment’s proprietary in-house technology and deep
sportsbook operational expertise.
About PENN Entertainment PENN Entertainment, Inc.,
together with its subsidiaries (“PENN,” the “Company,” “we,” “our,”
or “us”), is North America’s leading provider of integrated
entertainment, sports content, and casino gaming experiences. PENN
operates 43 properties in 20 states, online sports betting in 18
jurisdictions and iCasino in five jurisdictions, under a portfolio
of well-recognized brands including Hollywood Casino®, L’Auberge®,
ESPN BET™ and theScore Bet Sportsbook and Casino®. In August 2023,
PENN entered into a transformative, exclusive long-term strategic
alliance with ESPN, Inc. and ESPN Enterprises, Inc. (together,
“ESPN”) relating to online sports betting within the United States.
PENN’s ability to leverage the leading sports media brands in the
United States (ESPN) and Canada (theScore) will position us to
significantly expand our digital footprint and efficiently grow our
customer ecosystem. This highly differentiated strategy, which is
focused on organic cross-sell opportunities, is reinforced by our
market-leading retail casinos, sports media assets, and technology,
including a proprietary state-of-the-art, fully integrated digital
sports and iCasino betting platform and an in-house iCasino content
studio. PENN’s portfolio is further bolstered by our
industry-leading PENN Play™ customer loyalty program, which offers
our over 27 million members a unique set of rewards and experiences
across business channels.
About Quail Hollow Club Founded in 1959, Quail Hollow
Club is a private golf club that has hosted some of the game’s
greatest players and events. Located in the southern suburbs of
Charlotte, North Carolina, Quail Hollow has hosted PGA TOUR events,
senior PGA tournaments, the 2017 PGA Championship, the 2022
Presidents Cup, and will host the PGA Championship for the 2nd time
when it returns May 15 – 18, 2025. For more information, visit
www.quailhollowclub.com.
About the Wells Fargo Championship The Wells Fargo
Championship is one of the largest and most prestigious sporting
events in the North Carolina region. The tournament’s charitable
arm, Champions for Education, has donated over $30 million to local
and regional charities since 2003. The 2024 tournament will be held
May 6-12 at Quail Hollow Club. Its list of champions includes David
Toms, Joey Sindelar, Vijay Singh, Jim Furyk, Tiger Woods, Anthony
Kim, Sean O’Hair, Rory McIlroy (3), Lucas Glover, Rickie Fowler,
Derek Ernst, J.B. Holmes, James Hahn, Brian Harman, Jason Day, Max
Homa (2) and Wyndham Clark. The Wells Fargo Championship received
the “Players Choice” Award in 2019 for the “Best in Class”, as
voted on by the players, before the initiative was dropped by the
TOUR. The tournament has twice won Overall Tournament of the Year
and has been among the top-five in this category each year.
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version on businesswire.com: https://www.businesswire.com/news/home/20231205068865/en/
Media: Eric Schippers Senior Vice President, Public
Affairs PENN Entertainment 610-373-2400
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