SANTA CLARA, Calif.,
Aug. 12, 2021 /PRNewswire/
-- The 2021 Hottest ZIPs in America are hotter than ever
before, with homes in the top 10 selling three times faster than
last year's list, according to the seventh annual
Realtor.com® Hottest ZIP Codes Report released today.
Among this year's top 10, a few key factors are driving buyer
demand, including homes listed at relatively affordable asking
prices and with ample space for the money, as well as sizable
populations of high-income millennials and close proximity to local
amenities and outdoor activities.
The 10 Hottest ZIP Codes in America, in rank order, are: 80916
East Colorado Springs, Colo.
(Colorado Springs); 14617
West Irondequoit, N.Y.
(Rochester); 01960 Peabody, Mass. (Boston); 03103 Manchester Proper, N.H.
(Manchester); 27616 Brentwood, N.C. (Raleigh); 43228 Lincoln Village, Ohio (Columbus); 01757 Milford, Mass. (Worcester); 03301 Concord Proper, N.H.
(Concord); 48336 Farmington, Mich. (Detroit); and 37067 Franklin, Tenn. (Nashville).
The U.S. is in the middle of one of the hottest housing markets
of all time. Home prices reached record-highs in five of the first
six months of 2021, which has helped fuel demand for the relatively
affordable areas on Realtor.com®'s Hottest ZIP Codes
list. Homes in the top 10 are flying off the market in six days on
average, 31 days faster than the rest of the country and 10 days
faster than their respective metros in June – and three times
faster than last year's list (18 days). Additionally,
Realtor.com® home listing views are up 156%
year-over-year in these areas, which is 3.9 times higher than
June's national average.
"By definition, the ZIPs that make our annual hottest report are
very competitive, but this year, they are white hot. Homes in this
year's ZIPs are under contract in less than a week, which is three
times faster than the contract times for last year's hottest
markets," said Realtor.com® Chief Economist Danielle Hale. "While there's no question that
buyers have faced a challenging housing market during the pandemic,
our Hottest ZIPs list also highlights some of the silver linings.
The rise in remote work has given some buyers more flexibility to
live wherever they want, and many are finding larger homes at lower
prices, as well as a higher quality of life, in the 2021 Hottest
ZIPs."
Smaller budgets buy bigger homes in Hottest ZIPs
With
demand for more space being met with a lack of affordable housing
inventory, Americans are scouring the market for areas where they
can get more home for their money. In seven of this year's top 10
Hottest ZIPs, median asking prices were 27.6%, or $106,000, lower than the national average in
June. Eight of the top 10 saw median listing prices that were lower
than in their overall metro areas in June and five ZIPs have asking
prices that were at least 20% lower, including: No.1 ZIP 80916 in
East Colorado Springs, which is
36% below overall Colorado
Springs, along with West
Irondequoit (ZIP 14617), 27.9% lower; S. Manchester Proper
(ZIP 03103), 23.2% lower; Brentwood (ZIP 27617), 22.4% lower; and
Lincoln Village (ZIP 43228), 21.6%
lower.
Homebuyers are also finding more space for their money in the
2021 Hottest ZIPs. At a median of 1,850 square feet, homes in the
Hottest ZIPs are 110 square feet larger than the typical U.S. home
for sale, and each square foot is priced on average 3.7% lower than
in surrounding metro areas, giving buyers a chance to get more home
for their money. Many of these ZIPs are starter-home neighborhoods
in metros where homes are larger. The three Hottest ZIPs where
buyers get the most bang for their buck are: West Irondequoit (ZIP 14617) at $118 per square foot; Lincoln Village (ZIP 43228) at $146 per square foot; and Farmington (ZIP 48336) at $159 per square foot.
Hottest ZIPs reside in more suburban metros with higher
millennial incomes
The 2021 Hottest ZIPs also show
skyrocketing buyer interest in more suburban areas with strong
millennial job markets. Among the 2021 Hottest ZIPs, only
Peabody, Mass. (ZIP 01960) and
Farmington, Mich. (ZIP 48336) are
located in one of the 20 largest U.S. metropolitan areas by
population: Boston and
Detroit, respectively. The
remaining ZIPs are in relatively less-dense secondary metros, with
populations under three million. Overall, this year's top 10 ZIPs
are located an average of 16 miles, or 21 minutes, from the
downtown areas of the surrounding metros.
While most of the Hottest ZIPs don't offer a robust city life,
they do offer strong job markets where younger Americans are
gaining ground. In fact, the median household income for
millennials aged 25-34 in the Hottest ZIPs is $71,127, which is 6.7% higher than the national
average for this group at $66,661.
Older millennials (aged 35-44) bring home a median income of
$88,698 in the 2021 Hottest ZIPs,
6.3% above the national average for this group. With many now
40-years-old, older millennials have established a solid financial
foundation in the Hottest ZIPs where their dollars go further.
"Prior to COVID, homeownership may have been a few years off for
younger millennials, many of whom are building their careers, but
flexible work arrangements are now enabling some to make a
homebuying play. Building on older millennials' success
establishing themselves as homeowners in up-and-coming areas across
secondary metros, younger millennials are pioneering into new ZIPs
where relatively higher incomes make them more competitive buyers,"
said Realtor.com® Senior Economist George Ratiu.
Hottest markets are homeownership hotspots for younger and
older millennials
America's Hottest ZIP Codes also have a
proven track record with millennial homeownership. In fact, young
millennials, ages 25-34 years old, in the Hottest ZIPs have a
homeownership rate of 46%, which beats their national average of
44%. Moreover, half of the top 10 ZIPs meet or beat the national
homeownership rate for young millennials, including: West Irondequoit (ZIP 14617) at 82.8%,
Brentwood (ZIP 27616) at 57.1%,
Peabody (ZIP 01960) at 49.8%,
Farmington (ZIP 48336) at 54.0%
and Milford (ZIP 01757) at
44.3%
Older, more established millennials are also successful in the
top 10 Hottest ZIPs. In fact, 73% of millennials aged 35-44 own
homes in these areas versus their national average of 57%. Half of
the top 10 ZIPs have older millennial homeownership rates that beat
or meet the national average, including: West Irondequoit (ZIP 14617) at 85.8%,
Brentwood (ZIP 27616) at 67.3%,
Farmington (ZIP 48336) at 65.7%,
Milford (ZIP 01757) at 58.9% and
Peabody (ZIP 01960) at
57.9%.
Preparation is key for any homebuyer in today's frenzied market,
especially younger buyers with fewer resources. In addition to
staying up-to-date on housing market insights and tips, home
shoppers can use tools like the Realtor.com® Real Estate
app, where they can sign up for custom search alerts about new
listings and price drops on saved homes.
2021 Hottest ZIP Codes in America
1) ZIP 80916 East Colorado Springs,
Colo. (Colorado
Springs) – ZIP 80916 is located on the east side of
town and is home to the Colorado Springs Airport and Peterson
Airforce Base. The area is known for its affordable homes, built in
the 1970s and 80s, and the quick commute to military bases and
defense contractors, such as Lockheed Martin and Northrop Grumman.
In recent years, the ZIP has seen an influx of buyers from
California and Texas looking to enjoy the outdoors and take
advantage of top-rated schools including Irwin Charter High School, rated eight out of 10
by GreatSchools.org. On the weekend, locals enjoy hiking and rock
climbing in places like Garden of the Gods and Pike's Peak. Colorado Springs is no stranger to the Hottest
ZIPs list, ZIP 80911, also in Colorado
Springs, ranked No. 1 in 2020.
Housing Stats: Homes in ZIP 80916 spend an average of four days
on market, eight days less than the Colorado Springs metro as a whole and 33 days
less than the national median. The median listing price is
$318,000, up 19.8% year-over-year,
but 36% lower than the metro and 17% lower than the national
median. While this ZIP lags behind in homeownership with fifty-one
percent of residents and 40% of younger millennials owning a home,
it shows promise thanks to young households. Seventy-four percent
of the population in this ZIP is under age 45.
2) ZIP 14617 West Irondequoit,
N.Y. (Rochester) –
ZIP 14617 is in the northwestern part of the state on Lake Ontario and is part of New York's third largest metro area.
Rochester offers a unique blend of
history and innovation: Homes and commercial buildings date back a
century or more, while the city's downtown is undergoing
development and revitalization. During COVID, the area drew home
buyers from Boston and
New York City looking for more
affordable real estate. In addition to a great school system,
Iroquois Middle School is rated eight out of 10 on
GreatSchools.org, and lower cost of living, Rochester offers a family-friendly
environment, including more than 3,500 acres of nationally
recognized parks, outdoor festivals, amusement parks, baseball
games at Frontier Field, the Buffalo Bills' training camp in the
warmer months and nearby ski slopes and sledding hills in the
winter. No stranger to Realtor.com®'s Hottest ZIPs list,
West Irondequoit (ZIP 14617)
ranked No. 3 last year.
Housing stats: Homes in ZIP 14617 sell in an average of just six
days, six day faster than the metro area and 31 days faster than
the national median. Median listing price is $175,000, up 9.4% from last year, but 28% and 55%
lower than metro and U.S. respectively. Eighty percent of residents
in ZIP 14617 are homeowners, and younger millennial homeownership
is 83% -- both well above the national average.
3) ZIP 01960 Peabody, Mass.
(Boston) – ZIP 01960 is
part of Massachusetts' North
Shore, just 20 miles northeast of Boston. Near major highways like I-95,
Peabody offers convenient access
to vacation spots along New England's rocky coastline and into the
ski mountains of New Hampshire and
Maine. Homes are more affordable
compared to Boston proper and its
adjacent suburbs. Locals view Peabody as its own city, filled with hotels
and restaurants, as well as the Northshore Mall, one of the
region's largest shopping centers. With its abundance of
single-level, ranch-style houses, more affordable asking prices,
lower taxes and retirement-friendly lifestyle, the area attracts
empty nesters looking for homes that will be more manageable in
their retirement years. Peabody
ranked No. 5 on Realtor.com®'s Hottest ZIPs list in
2018.
Housing stats: Homes in Peabody
sell in an average of three days, 19 days faster than the
Boston metro area and 34 days
faster than the national median. The median listing price is
$625,000, 11% lower than the metro,
but 62% higher than the national median. Sixty-three percent of
residents in this ZIP are homeowners and, while millennial
homeownership is above the U.S. average, just 10% of households are
aged 25-34.
4) ZIP 03103 Manchester Proper, N.H. (Manchester)
– ZIP 03103 is on the southside of New Hampshire's most populous city, and offers
affordability, a healthy job market and access to outdoor
activities such as hiking and skiing. Manchester's bustling downtown, Elm Street,
features a number of restaurants and Manchester's Verizon Wireless Arena for hockey
games and concerts. The city also boasts Northeast Delta Dental
Stadium, home to the city's double A Fisher Cats baseball team. The
state has no income or sales tax, and ZIP 03103 boasts more
affordable homes than some of the neighboring towns. The area's
biggest employers are Elliot Health Systems, Southern NH University
and Catholic Medical Center, but there is also a burgeoning
start-up scene. About 20 miles from the Mass. border, Manchester has become a popular destination
for Boston commuters looking for
affordability and outdoor space, a trend which became even more
prevalent during the pandemic.
Housing stats: Homes in ZIP 03103 spend an average of five days
on the market, moving five days faster than the metro and 32 days
faster than the national average. Median list price is $315,000, up 30% year-over-year, but 23% lower
than metro and 18% lower than the U.S. average. Homeownership lags
behind national figures here with 46% of residents in this ZIP and
35% of millennials owning their homes, but the area is young.
Sixty-one percent of the population is under age 45.
5) ZIP 27616 Brentwood, N.C. (Raleigh) – ZIP 27616 is centrally
located about 20 minutes from downtown Raleigh, Rolesville and Wake
Forest. This ZIP offers a range of homes from townhomes to
luxury homes priced from $600,000-$700,000.
Over the past year, the area has seen an influx of buyers from
New York and major metro areas on
both coasts who are interested in seeing their dollar go further.
The area's largest employer is Duke
University and Health System, but the Research Triangle
region is home to a number of local tech companies like SAS
Institute and satellite offices for IBM and Cisco Systems. One of
the biggest perks of the area is its planned communities, including
5401 North which offers parks, restaurants, schools, shops and
community events.
Housing Stats: Homes in ZIP 27616 spend an average of five days
on market, 10 days less than the Raleigh metro as a whole and 32 days less than
the national median. The median listing price is $319,000, up 0.8% year-over-year, and 22% lower
than the metro and 17% lower than the national median. Sixty-seven
percent of residents in ZIP 27616 are homeowners and younger
millennial homeownership is 58%.
6) ZIP 43228 Lincoln Village, Ohio (Columbus) – ZIP 43228 is just
10 miles west of downtown Columbus and offers affordable home
options for those looking to size up for a growing family, or those
sizing down. There are plenty of state and city parks with biking,
hiking and walking trails, while the Short North Arts District has
lots of restaurants and shopping. Employers range from
venture capital firms and startups like Drive Capital and Root
Insurance, to well-known names such as Nationwide Insurance and
Wendy's. For those who enjoy sports, there's Ohio State athletics, the NHL's Blue Jackets, AAA
baseball at Huntington Park and
the Columbus Crew soccer team. Schools in the area are rated highly
including Columbus Preparatory Academy, rated eight out of 10 by
GreatSchools.org. Thanks to its affordability, Columbus has been
seeing an influx of people moving from bigger cities like
New York City and Chicago.
Housing stats: Homes in ZIP 43228 sell in an average of just
five days, 10 days faster than the metro area and 32 days faster
than the national average. The median listing price is
$235,000, up 56.7% from last year,
but 22% and 39% lower than the metro area and the U.S.,
respectively. Homeownership lags a bit in this zip. Forty-two
percent of residents are homeowners, while the millennial
homeownership rate is 33%. However, it has plenty of young people,
with 69 percent of the population under age 45,
7) ZIP 01757 Milford, Mass.
(Worcester) – ZIP 01602 is
located on the southeast side of Worcester and just an hour outside of
Boston, offering quick access to
both areas' large job markets. Although Milford has lost its primary commuter rail
access during the pandemic, the ZIP is within 10 minutes of the
Mass. Pike, which leads straight
into Boston. The area's largest
employer is Dell EMC, but the rise in remote work is making the
area a more attractive option for young professionals who don't
need to commute into the city every day. Buyers will find their
city-level salaries can purchase a lot more house in Milford, where home prices are not only lower
than Boston, but have declined
slightly since last year – a rarity in today's market. And with
plenty of hiking and biking trails and breweries like CraftRoots,
Milford is attracting younger
buyers ready to pursue the full-time hipster lifestyle.
Housing stats: Homes in Milford
spend an average six days on market, 11 days less than the
Worcester metro as a whole and 31
days less than the national median. The median listing price is
$455,000, 6% and 18% higher than the
metro area and the national median, respectively, but notably below
nearby Boston's $699,000 median asking price. Sixty-two percent
of residents in this ZIP are homeowners and millennial
homeownership is 44% among those aged 25-34, and 59% in the 34-44
age bracket.
8) ZIP 03301 Concord Proper, N.H. (Concord) – ZIP 03301, located in the heart
of New Hampshire's capital city,
is the state's political and cultural center. Its historic downtown
boasts two performing arts centers and three museums, including the
McAuliffe-Shepard Discovery Center, which features interactive
space-themed exhibits and a planetarium. With no state income or
sales tax, and relatively affordable housing options, Concord is a budget-friendly place to live.
Locals enjoy easy access to New
Hampshire's lakes region and the White Mountains for outdoor
recreation. The area's outdoor access and affordability make it
attractive to a wide range of demographics. Concord's largest employers are Concord
Hospital and Steeplegate Regional Mall, but the recent boom in
remote work has made Concord an
even more attractive place to live.
Housing stats: Homes in ZIP 03301 spend an average of nine days
on the market, eight days less than the metro area and 28 days less
than the U.S. average. The median list price is $343,000, up 14.4% year over year, but still 10%
and 11% lower than metro and U.S. medians, respectively.
Homeownership lags behind in this ZIP where 47% of residents are
homeowners, and millennial homeownership is below the national
average at just 26%.
9) ZIP 48336 Farmington,
Mich. (Detroit) –
ZIP 48336 is a commuter-friendly town with easy access to
Detroit – only 15-20 minutes away
by car – and nearby Southfield and
Ann Arbor. Farmington is the closest suburban
neighborhood to the city where home buyers can still get both land
and a substantially-sized home (typically between 2,000-3,000 sq
ft). In addition to affordability and space, buyers with families
are drawn to this "bedroom community" because of its many desirable
schools like Farmington High School, rated a seven out of 10 on
GreatSchools.org and proximity to universities like Michigan State and several hospitals, as well as
community events and outdoor spaces. You can find a good mix of
housing styles, sizes and price ranges – there are options for
first-time buyers and also those looking for "trophy homes" – and
the little downtown area has a small movie theater, shopping and
restaurants.
Housing stats: Homes in ZIP 48336 spend an average of just eight
days on the market, 13 and 29 days faster than metro and U.S.,
respectively. The median listing price is $244,000, up 8.6% from last year, but 13% lower
than the metro area and 37% lower than U.S. Sixty-four percent of
residents are homeowners and the millennial homeownership rate is
above the national average at 54%.
10) ZIP 37067 Franklin,
Tenn. (Nashville) – ZIP 37067 is located
just 21 miles from downtown Nashville. It's an easy drive to Music City's
urban attractions, but the rolling hills, farms, open space and
beautiful landscape feel far away. The historic town, which is
beloved for its classic Southern charm, hospitality and welcoming
community, is just minutes from modern amenities like Whole Foods
Market and LifeTime Fitness. The downtown Main Street boasts annual
family festivals and boutique shopping. With some of the best
public schools in Tennessee,
including Grassland Middle School and Moore Elementary School, both
rated nine out of 10 on GreatSchools.org, and a significantly lower
cost of living than the national average, Williamson County has seen an influx of
residents looking to flee more crowded and expensive areas during
the pandemic.
Housing stats: Homes in ZIP 37067 spend an average of just
five days on the market, moving 10 days faster than the metro area
and 32 days faster than the U.S. average. The median listing price
is $847,000, up 30.6% from last year,
and 97% and 120% higher than the metro and U.S., respectively.
Fifty-eight percent of residents of this ZIP are homeowners – on
par with the national average – but the home ownership rate among
millennials is 35%.
Realtor.com® 2021 Hottest Zip Codes: Top 10
Housing Metrics (June 2021)
Rank
|
Zip
Code
|
Zip Name
(Metro)
|
Viewers per
property YoY
|
Median Days
on Market
|
Median
Listing Price
|
1
|
80916
|
E. Colo Springs,
Colo. (Colorado Springs)
|
36%
|
4
|
$318,000
|
2
|
14617
|
West Irondequoit,
N.Y. (Rochester)
|
112%
|
6
|
$175,000
|
3
|
01960
|
Peabody, Mass.
(Boston)
|
85%
|
3
|
$625,000
|
4
|
03103
|
Manchester Proper,
N.H. (Manchester)
|
81%
|
5
|
$315,000
|
5
|
27616
|
Brentwood, N.C.
(Raleigh)
|
284%
|
5
|
$319,000
|
6
|
43228
|
Lincoln Village, Ohio
(Columbus)
|
80%
|
5
|
$235,000
|
7
|
01757
|
Milford, Mass.
(Worcester)
|
264%
|
6
|
$455,000
|
8
|
03301
|
Concord Proper, N.H.
(Concord)
|
162%
|
9
|
$343,000
|
9
|
48336
|
Farmington, Mich.
(Detroit)
|
122%
|
8
|
$244,000
|
10
|
37067
|
Franklin, Tenn.
(Nashville)
|
337%
|
5
|
$847,000
|
Methodology
Realtor.com® analyzed over
29,000 ZIP codes based on the time it takes properties to sell and
how frequently homes are viewed in each ZIP code from January-June,
2021. Eligible ZIP codes had at least 13 active listings each month
to calculate a Hotness ranking. Limited to one ZIP code per
metropolitan area.
About Realtor.com®
Realtor.com®
makes buying, selling, renting and living in homes easier and more
rewarding for everyone. Realtor.com® pioneered the world
of digital real estate more than 20 years ago, and today through
its website and mobile apps is a trusted source for the
information, tools and professional expertise that help people move
confidently through every step of their home journey. Using
proprietary data science and machine learning technology,
Realtor.com® pairs buyers and sellers with local agents
in their market, helping take the guesswork out of buying and
selling a home. For professionals, Realtor.com® is a
trusted provider of consumer connections and branding solutions
that help them succeed in today's on-demand world.
Realtor.com® is operated by News Corp [Nasdaq: NWS,
NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual
license from the National Association of REALTORS®. For
more information, visit Realtor.com®.
Media Contact
rachel.conner@move.com
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