Peacock Partnership Brings Instacart+
Membership 80,000+ Hours of Content, in addition to Free
Delivery, 5% Credit Back on Eligible Pickup Orders, Reduced Fees,
and More
Instacart to be Featured in Custom Ad Spot,
Across NBCUniversal in Holiday Takeover on "Christmas at
Rockefeller Center," "Watch What Happens Live with Andy Cohen," and More
NEW
YORK and SAN
FRANCISCO, Nov. 29, 2023 /PRNewswire/ -- Peacock, the
fastest growing streaming service in the
United States, and Instacart (Nasdaq: CART), the leading
grocery technology company in North
America, today announced that Peacock Premium is now
available to all Instacart+ members in the United States at no additional cost. To
celebrate the launch of this new benefit, beginning today,
Instacart and Peacock are premiering a custom spot, featuring
iconic holiday scenes from Peacock properties across film and
television including The Office, Parks &
Recreation, and Brooklyn Nine-Nine.
"Instacart+ helps deliver all of the snacks and beverages a
Peacock viewer needs for a must-see TV night," said Heather Rivera, Vice President, Strategy,
Partnerships, and Corporate Development, Instacart. "We're excited
to marry the convenience of shopping with Instacart with Peacock's
unparalleled content offerings. An hour saved on a trip to the
store means an hour more of fan-favorite shows from Peacock."
"Peacock and Instacart are both fast-growing brands that aim to
deliver a great experience and exceptional value to our customers,"
said Annie Luo, Executive Vice
President, Head of Global Partnerships and Strategic Development,
Peacock. "With TV viewing and grocery delivery at their peak during
the holiday season, it's the perfect time to launch this
partnership and lean into big moments across NBCUniversal."
Peacock, the only streaming service included with Instacart's
same-day delivery subscription, affords viewers the very best in
entertainment, sports, film, and news programming with more than
80,000 hours of content, including more than 8,000 hours of live
sports each year. Upcoming titles on Peacock include exclusive NFL
games on December 23 and January 13, Seth
McFarlane's Ted and Apples Never Fall starring
Annette Bening and Sam Neill.
Instacart+ is available for a flat standard fee of $99/year or $9.99/month, and members enjoy unlimited free
delivery on orders over $35 in as
fast an hour, lower service fees, 5% credit back on eligible pickup
orders, and the ability to create shared family accounts. Now, with
just a few taps, Instacart+ members can access Peacock and order
their TV time treats, movie night essentials, spirits and more from
Instacart's more than 1,400 national, regional, and local retail
banners across the U.S. in as fast as an hour.
The custom ad spot, which centers around how Instacart and
Peacock can rescue customers from holiday chaos, will run across
NBCU's linear, social and streaming platforms. In addition,
Instacart will be featured on NBCUniversal programs in a holiday
takeover beginning with Christmas in Rockefeller Plaza,
tonight, November 29, and on the December 5 episode of Watch What Happens Live
with Andy Cohen on Bravo.
The partnership underscores the companies' commitment to bring
continued value to their shared customers. To date, Instacart has
been a regular advertiser across Peacock and the NBCU portfolio –
including Bravo, CNBC, E! and Today – given the media
company's extensive audience across passion points that match many
Instacart families.
About Instacart
Instacart, the leading grocery
technology company in North
America, works with grocers and retailers to transform how
people shop. The company partners with more than
1,400 national, regional, and local retail banners to
facilitate online shopping, delivery and pickup services from more
than 80,000 stores across North
America on the Instacart Marketplace. Instacart makes it
possible for millions of people to get the groceries they need from
the retailers they love, and for approximately 600,000 Instacart
shoppers to earn by picking, packing and delivering orders on their
own flexible schedule. The Instacart Platform offers retailers a
suite of enterprise-grade technology products and services to power
their e-commerce experiences, fulfill orders, digitize
brick-and-mortar stores, provide advertising services, and glean
insights. With Instacart Ads, thousands of CPG brands – from
category leaders to emerging brands – partner with the company to
connect directly with consumers online, right at the point of
purchase. With Instacart Health, the company is providing tools to
increase nutrition security, make healthy choices easier for
consumers, and expand the role that food can play in improving
health outcomes. For more information, visit
www.instacart.com/company, and to start shopping, visit
www.instacart.com.
For anyone interested in becoming an Instacart shopper, visit
https://shoppers.instacart.com/.
About Peacock
Peacock is NBCUniversal's premium streaming service providing
audiences a singular, unmatched content destination. As one of the
most complete streaming products on the market, Peacock offers
exclusive breakout original series; more than 8,000 hours of live
sports; hit movies right after theaters from Universal Pictures,
Focus Features, DreamWorks Animation and Illumination; next-day
access to all new shows from NBC and Bravo; fan-favorite library
content; daily live news; as well as live channels from brands
including Hallmark and WWE. Built on the foundation of NBCUniversal
with a spirit that is all Peacock, the platform delivers for its
audiences with innovative technology, creative partnerships, and
entertainment that is truly entertaining.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/instacart-adds-peacock-as-first-ever-streaming-partner-302000343.html
SOURCE Instacart