JD.com Announces Strategic Partnership with Bacardi
September 08 2016 - 3:00AM
JD.com, Inc. (Nasdaq:JD), China’s largest e-commerce company by
revenue, and Bacardi, the world’s largest privately held spirit
producer, have jointly announced a strategic partnership under
which JD.com will become Bacardi’s strategic e-commerce partner for
its full line of products in China, marking a significant move to
further build Bacardi’s brand and business in the country.
Under the new agreement, Chinese consumers will
have online access through JD.com to the most iconic and popular
imported spirit brands, including BACARDÍ® rum, GREY GOOSE® vodka,
DEWAR'S® blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI®
vermouth and sparkling wines, and other leading brands in the
Bacardi portfolio.
The cooperation will also include online
promotions of Bacardi products available exclusively on JD.com, as
well as customized brand marketing support. The two companies will
work together to bring China’s cocktail culture to the next level
through promotions that educate Chinese consumers on how to prepare
and enjoy cocktails prepared with premium Bacardi
spirits.
“This strategic cooperation with JD.com is a
major step for Bacardi’s e-commerce development in China,” said
Paul Chin, Chief Executive Officer of Bacardi Greater China, North
Asia and Oceania. “Bacardi’s premium spirits are essential to the
world’s favorite cocktails. Working with JD.com helps us
effectively target discerning Chinese consumers by providing the
most convenient and trustworthy online channel for purchasing
premium Bacardi products.”
“We are very excited to deepen our partnership
with Bacardi, which has exceptional products and outstanding brand
recognition in China,” said Carol Fung, president of JD.com’s
Fast-Moving Consumer Goods Business Unit. “As the most trusted
e-commerce platform for imported liquor in China, JD.com is
increasingly the first choice for China’s upwardly mobile consumers
when purchasing spirits. We look forward to leveraging JD.com’s
excellent user experience and amazingly fast delivery to further
raise consumer awareness of Bacardi’s premium portfolio of
spirits.”
Sales of Bacardi’s brands on JD.com in the first
half of 2016 increased more than 150% over the first half of 2015
as the brand continues to grow its reputation among JD.com
customers. With the increasing focus on imported products among the
growing number of middle-class Chinese consumers, the Chinese
market holds huge potential for western spirits. JD.com has
witnessed a more than 10-fold increase in sales since 2012.
About BacardiBacardi, the
largest privately held spirits company in the world, produces and
markets internationally recognized spirits and wines. The Bacardi
brand portfolio comprises more than 200 brands and labels,
including BACARDÍ® rum, GREY GOOSE® vodka, DEWAR’S® Blended Scotch
whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling
wines, CAZADORES® 100% blue agave tequila, and other leading and
emerging brands including WILLIAM LAWSON’S® Blended Scotch whisky,
ERISTOFF® vodka, and ST-GERMAIN® elderflower liqueur.
Founded 154 years ago in Santiago de Cuba on
February 4, 1862, family-owned Bacardi manufactures its brands at
29 facilities and sells in more than 160 countries. Bacardi Limited
refers to the Bacardi group of companies, including Bacardi
International Limited. www.BacardiLimited.com
About JD.com, Inc.
JD.com, Inc. is China’s leading online
direct sales company and the country’s largest Internet company by
revenue. The company strives to offer consumers the best online
shopping experience. Through its content-rich and user-friendly
website jd.com and mobile
applications, JD.com offers a wide selection of authentic
products at competitive prices and delivers products in a speedy
and reliable manner. The company believes it has the largest
fulfillment infrastructure of any e-commerce company in China.
As of June 30, 2016, JD.com operated 7 fulfillment
centers and 234 warehouses, and in total of 6,756 delivery stations
and pickup stations in 2,639 counties and districts
across China, staffed by its own
employees. JD.com is a member of the NASDAQ100 and a
Fortune Global 500 company.
CONTACT:
JD.com
Media Josh Gartner +86 (10) 8911-6155 (China)+1
(718) 928-4345 (US) Press@JD.com
Investor Relations Ruiyu Li +86 (10)
8912-6805IR@JD.com
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