JD.com Launches German Mall to Tap Growing Chinese Demand for “Made in Germany” Products
October 09 2015 - 7:30AM
Newest Country-Focused Mall to Showcase Leading
German Brands Including Nivea, Oldenburger and Würenbacher
JD.com, Inc. (Nasdaq:JD), China's largest online direct sales
company, today announced the launch of German Mall, the latest
addition to JD.com’s growing suite of country-focused curated
channels that showcase a range of authentic, imported products from
leading global brands.
German Mall was launched today at a special
event in Cologne attended by Carol Fung, vice president of JD.com
and president of JD Mall’s FMCG (fast-moving consumer goods)
business unit; Gayle Gao, Far East regional vice president of
Beiersdorf AG; Dr. Hans-Georg Eils, general manager of Karlsberg
and president of the Germany Beer Brewing Association; Frank van
Amelsvoort, head of DMK Consumer China; and representatives from
other leading Germany companies.
JD.com’s German Mall will offer a wide selection
of “Made in Germany” products across a number of categories
including cosmetics, food and beverage, home furnishing, home
appliances, kitchenware, and baby and maternity products, from
brands such as Nivea, Oldenburger, and Würenbacher, among many
others.
As part of its push to increase the variety of
authentic German products on its site, JD.com also announced that
it has signed an MOU with the German Agricultural Society (DLG).
Under the agreement, DLG will work with its 24,000 members and
JD.com to increase the range of German agricultural produce
available on JD.com, with a particular emphasis on wine, which is
one of JD.com’s fastest growing product categories.
The MOU was signed by Rudolf Hepp, DLG e.V. Vice
CEO, and Jiaxin Zhang, senior manager of JD.com’s FMCG business
unit at a ceremony today. Since 2014, JD.com has cooperated with
dozens of German winemakers and distributors including Weinhandlung
Dr. Richter, Henkell and Schloss Johannisberg, among many
others. This cooperation with DLG will enable JD.com to
further grow the selection of German wines it can offer its
customers through increased access to DLG’s members.
“Germany is now the third most popular region of
origin for imported goods on JD Worldwide, behind only North
America and Japan, and we expect that German Mall will unlock even
more opportunities for German retailers to connect with our 118
million active customers across China,” said Ms. Fung. “Our
customers understand that shopping on JD.com guarantees quality and
authenticity, and our country malls give them a great new way to
engage with the brands they love, and to discover new brands and
products from our carefully selected range.”
Ahead of the launch of German Mall, JD.com and
Beiersdorf, Nivea’s parent company, signed an agreement yesterday
at a private event at Beiersdorf’s Hamburg headquarters. As part of
the agreement, JD.com becomes a Beiersdorf preferred ecommerce
partner and will get early access to new products when they are
launched globally. The two parties will work to leverage big data
and other JD.com technological resources to evaluate, for example,
consumer skin care product sales trends in near real time. In
addition, Nivea will offer a wide range of authentic, imported
skincare products on JD.com’s German Mall, further expanding the
range of the company’s products that will be available to the
JD.com’s active, dedicated and growing user base.
“JD.com is already a key partner for Nivea in
China, and we’re delighted to expand our cooperation by joining
German Mall,” said Thomas Grunzke, senior vice president North East
Asia of Beiersdorf. “Working with JD.com gives us unparalleled
access to millions of upwardly mobile consumers across China to
meet their growing demand for authentic, premium imported skin care
products.”
JD.com also signed strategic partnership
agreements with DMK Deutsches Milchkontor GmbH, one of Germany’s
largest dairy companies, and Karlsberg, a leading German brewing
company. The agreements will help the companies promote sales of
DMK’s Oldenburger milk brand and Karlsberg’s Würenbacher brand of
beer to Chinese consumers. Under the terms of the agreements,
JD.com will provide the companies with a range of strategic support
services, including marketing, consumer targeting and logistics.
JD.com is already the top ecommerce channel for both Oldenburg and
Würenbacher in China by sales volume.
German Mall is the newest addition to JD.com’s
suite of country-focused malls that cater to rapidly growing demand
for imported products among Chinese consumers. To date this year,
JD.com has launched French, Korean, Japanese, Australian and U.S.
Malls.
About JD.com, Inc
JD.com, Inc. is China's leading online direct
sales company and the country's largest Internet company by
revenue. The Company strives to offer consumers the best online
shopping experience. Through its content-rich and user-friendly
website jd.com and mobile applications, JD.com offers a wide
selection of authentic products at competitive prices and delivers
products in a speedy and reliable manner. The Company believes it
has the largest fulfillment infrastructure of any e-commerce
company in China. JD.com operated 7 fulfillment centers and a total
of 166 warehouses in 44 cities, and in total 4,142 delivery
stations and pickup stations in 2,043 counties and districts across
China, staffed by its own employees. JD.com is a member of the
NASDAQ-100 index.
CONTACT:Investor RelationsRuiyu
LiDirector of Investor Relations+86 (10) 8912-6805IR@JD.com
MediaJosh GartnerSenior Director of
International Communications+86 (10) 8911 6155 (China)+1 (914)
439-5315 (US)press@JD.com
JD com (NASDAQ:JD)
Historical Stock Chart
From Sep 2024 to Oct 2024
JD com (NASDAQ:JD)
Historical Stock Chart
From Oct 2023 to Oct 2024