BEIJING, Oct. 27,
2022 /PRNewswire/ -- iQIYI, an innovative
market-leading online entertainment service in China, held its second iQIYI Hack Day
competition from Sep.5 to Oct. 22,
cementing iQIYI's commitment of tech-empowered entertainment.
Themed "Launching the Future of Entertainment," this year's iQIYI
Hack Day concluded just ahead of China's Programmers' Day on Oct. 24.
Creating a platform to champion tech-enabled innovation and
application
The iQIYI Hack Day is unique in that it requires all contestants
to submit a specific product application or demo of their creative
ideas, which potentially lead to real-life applications.
LIU Wenfeng, Chief Technology Officer of iQIYI, said: "iQIYI
Hack Day aims to provide a platform for tech enthusiasts to
leverage expertise from across technical fields and propose
practical implementation of innovative ideas. I am deeply impressed
and encouraged by this year's entries as the projects not only
showed ambitious thinking on turning innovative ideas into reality,
but they also demonstrated concerns for business logic, commercial
model, and delivering user value—and I believe that beyond the
competition, such innovative spirit is integrated into our daily
work."
Compared to last year, this year's competition featured
contenders from a wider range of iQIYI departments, which shows
that strong technical talents are embedded across the company. The
event has attracted the participation of 177 tech enthusiasts from
within the company across the country who made up 44 project teams
of various technical focus.
This year's Hack Day featured different tracks. As contenders of
this year's Hack Day focus their projects on either functional
experience, technological tools, social interaction, virtual
production / gaming, blockchain / digital collectables / Web3 or
consumption / monetization, they are encouraged to innovate in
cutting-edge categories most relevant to the future of
entertainment.
Celebrating innovation-driven and practical entertainment
solutions
The philosophy of leveraging tech-enabled innovation to provide
users with premium content and viewing experience underpins this
year's iQIYI Hack Day, which features a strong focus on technical
innovation and practical application. Some teams focused on making
the audio-visual experiences more accessible to a wider audience,
while others dedicated their projects to imagine the new
entertainment experiences that future can make possible.
The projects showcased a wide array of tech-empowered creative
ideas, including allowing families to remotely assist their elderly
relatives who might experience technical challenges while viewing
content, enabling the real-time in-video interaction using virtual
avatars, applying metaverse technology in a business context, as
well as allowing eye movements to control video playback.
"From front-end algorithms to intelligent production, the
entries presented clear new directions that the integration of
cutting-edge technology and content production can take. The
projects are well positioned to inspire new industry
possibilities," Liu commented.
Over the years, iQIYI has made continuous efforts in
technological innovation, bridging the gap between imagination and
reality with tech-driven solutions to bring users premium content
and quality viewing experiences. By introducing interactive
features such as "Chat Together," "Rhythm Mode," interactive video,
and "Vivid Picture MAX," iQIYI has pushed the boundaries of
innovation and remained dedicated to producing immersive
audio-visual experiences for users. iQIYI has also leveraged
technologies such as virtual production to improve content creation
efficiency and advance the industrialization of China's film and television.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI