BEIJING, Aug. 15, 2019
/PRNewswire/ -- iQIYI Sports, a joint venture between iQIYI, Inc.
(NASDAQ:IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, and Super Sports Media, will be live
streaming exclusively the 2019/20 season of LaLiga Santander
("LaLiga") for the China market.
LaLiga is the top professional football division of the Spanish
football league system that is known for producing top-rated
football clubs including Real Madrid and FC Barcelona. Aside from
live streaming all 380 matches of the 2019/20 LaLiga season, iQIYI
Sports will also produce and release original content on match
information, match highlights and behind-the-scene footages
throughout the entire season.
In addition to live streaming, iQIYI Sports is dedicated to
applying its resources and technological innovation to enhance its
users' overall viewing experience of LaLiga. For example, PangHu,
Rapper of iQIYI's new-gen virtual band RiCH BOOM has been appointed
as iQIYI Sports' ambassador for iQIYI Sport's LaLiga livestreams
and will interact with football players in post-match interviews.
Additionally, matches will be streamed at 50 frames per second,
providing its viewers with the best sports viewing experience not
just in content, but also in playback clarity and smoothness.
Viewers will also be offered a wide commentator selection that
covers well-known veteran sports commentators to up-and-coming
millennial commentators, in order to watch matches with
personalized commentator combinations according to their
preference. iQIYI has also engaged actors and artists from iQIYI's
original dramas and reality shows such as The Big
Band and The Rap of China 2019 as iQIYI Sports'
Ambassadors for the LaLiga opening ceremonty to produce creative
LaLiga-related videos. This allows fans to combine sports-watching
with their iQIYI online viewing experience.
"iQIYI Sports' goal is to maximize the value of sports
entertainment by leveraging the content value of top sports
tournaments and further enhance it through content promotion,
marketing and membership services," said Yu Lingxiao, CEO of iQIYI
Sports. "We believe this integration between entertainment and
sports is key to having iQIYI Sports become the industry's leading
sports entertainment service provider."
Since its establishment in August
2018, iQIYI Sports has evolved into a multi-sport content
ecosystem. Focusing on major sporting events and trends as well as
original sports content, iQIYI Sports' content database currently
offers livestreams of more than 6,000 sports matches from 30 major
sport tournaments, over 200 sports documentaries and 20,000
sports-related video clips, covering football, tennis, golf, and many other sports. iQIYI Sports is
also working on expanding its content selection to include the
Australian Open, Wimbledon Championships, UEFA Euro 2020 and many other popular world-class
sporting events. iQIYI Sports also plans to add street dance,
extreme sports, combat sports and documentaries about sports stars
to its content selection in order to meet the diverse needs of
smaller audience groups. Going forward, iQIYI will continue
enhancing its content selection and user experience through
innovative methods, so as to become China's leading sports entertainment
provider.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce.
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SOURCE iQIYI, Inc.