Hasbro and Disney Extend Strategic Merchandising Relationship for Marvel and Star Wars Franchises
February 21 2020 - 7:26AM
Business Wire
Agreement Extends Hasbro's Global Toy and
Game Licensed Merchandise Rights
Hasbro, Inc. (NASDAQ:HAS) and The Walt Disney Company
(NYSE: DIS) today announced a renewal of Hasbro’s rights under its
strategic merchandising relationship for major Disney entertainment
properties Marvel and Star Wars.
Under the Marvel license agreement, Hasbro will continue to
develop a wide range of toys and games for Marvel's global Universe
of more than 8,000 characters, including Iron Man, Spider-Man,
Captain America, Black Widow and Black Panther. The Star Wars
license agreement includes the rights to toys and games based on
entertainment like Star Wars: The Clone Wars and The Mandalorian,
incorporating fan favorite characters such as The Child from The
Mandalorian, affectionately known as Baby Yoda. The agreements are
multi-year agreements.
The agreements cover entertainment released during their terms
for the respective franchises, including all film and television
properties as well as properties from Disney+.
"We are pleased to build on our relationship with Disney and
extend our agreement for Marvel and Star Wars franchises," said
Brian Goldner, Hasbro's Chairman and CEO. “Disney’s celebrated
franchises are consistently ranked as top toy properties and
provide expansive content for us to build upon for years to
come.”
"Our longstanding relationship with Hasbro has provided
generations of Disney fans with quality play experiences," said Ken
Potrock, president, consumer products commercialization, Disney
Parks, Experiences and Products. "Continuing this successful
collaboration for our Marvel and Star Wars franchises enables
families and fans around the world to immerse themselves in our
iconic stories and engage with our rich characters.”
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company
committed to Creating the World's Best Play and Entertainment
Experiences. From toys, games and consumer products to television,
movies, digital gaming, live action, music, and virtual reality
experiences, Hasbro connects to global audiences by bringing to
life great innovations, stories and brands across established and
inventive platforms. Hasbro’s iconic brands include NERF, MAGIC:
THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS as well as
premier partner brands. Through its global entertainment studio
eOne, Hasbro is building its brands globally through great
storytelling and content on all screens. Hasbro is committed to
making the world a better place for children and their families
through corporate social responsibility and philanthropy. Hasbro
ranked No. 13 on the 2019 100 Best Corporate Citizens list by CR
Magazine and has been named one of the World’s Most Ethical
Companies® by Ethisphere Institute for the past eight years. Learn
more at www.hasbro.com, and follow us on Twitter (@Hasbro) and
Instagram (@Hasbro).
© 2020 Hasbro, Inc. All Rights Reserved.
HAS-IR HAS-C
ABOUT DISNEY PARKS, EXPERIENCES AND
PRODUCTS
Disney Parks, Experiences and Products brings the magic of The
Walt Disney Company’s powerful brands and franchises—including
Disney, Pixar, Marvel, Star Wars, ESPN, Twentieth Century Studios
and National Geographic—into the daily lives of families and fans
around the world to create magical memories that last a
lifetime.
When Walt Disney opened Disneyland in Anaheim, California, on
July 17, 1955, he created a unique destination built around
storytelling and immersive experiences, ushering in a new era of
family entertainment. More than 60 years later, Disney has grown
into one of the world’s leading providers of family travel and
leisure experiences, with iconic businesses including six resort
destinations with 12 theme parks and 53 resorts in the United
States, Europe and Asia with more than 170,000 cast members; a
top-rated cruise line with four ships and plans for three more to
be completed in 2021, 2022 and 2023; a luxurious family beach
resort in Hawaii; a popular vacation ownership program; and an
award-winning guided family adventure business. Disney’s global
consumer products operations include the world’s leading licensing
business; one of the world’s largest children’s publishing brands;
one of the world’s largest licensors of games across platforms;
more than 300 Disney store locations around the world; and the
shopDisney e-commerce platform.
These experiences are created by Disney Imagineers, the creative
force behind experiences found in Disney theme parks, resort
hotels, cruise ships and consumer products—including books, games
and merchandise.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200221005211/en/
Investor Contact: Debbie Hancock Hasbro, Inc. (401) 727-5401
debbie.hancock@hasbro.com
Press Contact: Julie Duffy Hasbro, Inc. (401) 727-5931
julie.duffy@hasbro.com
Hasbro (NASDAQ:HAS)
Historical Stock Chart
From Mar 2024 to Apr 2024
Hasbro (NASDAQ:HAS)
Historical Stock Chart
From Apr 2023 to Apr 2024