FOX News Digital Scores Best May Performance in History With Double-Digit Increases Across Key Performance Indicators Versus ...
June 15 2020 - 4:23PM
Business Wire
“America Together” Multiplatform Initiative
Delivers Record Engagement
FOX News Digital finished the month with its strongest
performance of any May on record, experiencing double-digit
increases versus the prior year across several key performance
indicators, including multiplatform views (a 17 percent increase
from May 2019) and multiplatform unique visitors (a 12 percent
increase from May 2019), according to Comscore.
May 2020 marked the network’s sixth consecutive month with over
100 million multiplatform unique visitors as well as the FOX News
Mobile App’s third-highest month of unique visitors. The strong
performance also helped propel the FOX News Mobile App ahead of the
CNN Mobile App for the 18th month in a row in unique visitors (8.5
million versus CNN’s 7 million), and its third month scoring over 8
million unique visitors.*
Throughout the month, FOXNews.com’s coronavirus landing page was
the top category page on the site in terms of page views and
visitors spent five times longer on FOX News Digital’s coronavirus
landing page than CNN's live blog, according to data from
SimilarWeb. The network’s America Together editorial series
launched on March 25th has featured over 880 separate stories of
sacrifice and selflessness during the pandemic. The content has
generated over 32 million page views across 9.3 million unique
devices. In terms of video consumption, America Together videos
have received over 14.6 million views since launch, according to
Adobe Analytics.
For the 69th consecutive month, FOX News remained the most
engaged news brand on social media (Facebook, Twitter, Instagram)
among the news competitive set, driving 52.6 million total
interactions, according to Socialbakers. FOX News remained number
one in Facebook and Instagram interactions among news competitors
for the month, amounting more than 31.8 million on Facebook as well
as ranking number one for Facebook Live video views and 20.4
million Instagram interactions.
FOX Business Network also marked a record month with digital,
securing 23.7 million multiplatform unique visitors, its second
highest month ever in the category. FOXBusiness.com drove 164
million multiplatform total minutes and saw 94 million
multiplatform total views last month, securing double digit growth
across all metrics versus the prior year.**
MAY 2020 FOX NEWS DIGITAL VS.
CNN.COM
Multi-Platform Total Minutes FOX News Digital –
4,220,000,000 (up 3 percent vs. May 2019) CNN.com –
4,643,000,000 (up 59 percent vs. May 2019)
Multi-Platform Total Views FOX News Digital –
1,855,000,000 (up 17 percent vs. May 2019) CNN.com –
2,562,000,000 (up 70 percent vs. May 2019)
Multi-Platform Unique Visitors FOX News Digital –
113,618,000 (up 12 percent vs. May 2019) CNN.com –
164,845,000 (up 29 percent vs. May 2019)
FOX News Media operates the FOX News Channel (FNC), FOX Business
Network (FBN), FOX News Digital, FOX News Audio and the
direct-to-consumer subscription streaming service FOX Nation. A top
five-cable network, FNC has been the most watched television news
channel for more than 18 consecutive years, while FBN currently
ranks among the top business channels on cable. Owned by FOX
Corporation, FOX News Media reaches 200 million people each
month.
*Source: Comscore Media Metrix® Multi-Platform, Total Digital
Audience, Custom-Defined List including CNN.com, NBCNews.com,
ABCNews.com, CBSNews.com, Fox News Digital Network,
WashingtonPost.com, NYTimes.com, HuffPost U.S., Wall Street Journal
Online, Reuters.com, and USAToday.com, May 2020, U.S. &
Comscore Mobile Metrix®, Mobile App Only, [FOX News Mobile App and
CNN Mobile App], May 2020, U.S.
**Source: Comscore Media Metrix® Multi-Platform, Total Digital
Audience, Custom-Defined List including FoxBusiness.com,
Bloomberg.com, CNBC.com, CNN Business, Entrepreneur.com,
Forbes.com, HuffPost Business, MarketWatch, Motley Fool, MSN Money,
TheStreet.com, USA TODAY Money, WSJ Online, Yahoo! Finance, May
2020, U.S.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200615005765/en/
FOX News Media Contact: Tess
Glancey/212-301-3285
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