FOX News Digital Finishes Month of March
with Record Engagement
In-Depth Coronavirus Reporting Drives Page
Views to All-Time High
FOX News Digital finished the first quarter of 2020 with its
highest quarter ever across all key performance indicators,
including average monthly multiplatform unique visitors (119.8
million), total multiplatform views (5.7 billion), and total
multiplatform minutes (13.2 billion minutes), according to
Comscore. The network saw double digit increases in March versus
prior year, including in multiplatform views (a 33 percent increase
from March 2019), multiplatform unique visitors (a 29 percent
increase from March 2019), and multiplatform minutes (a 26 percent
increase from March 2019) while the network’s comprehensive
coverage of coronavirus propelled traffic and engagement to
all-time highs.
In commenting on the month’s data, FOX News Digital
Editor-In-Chief Porter Berry said, “This past month, all Americans
have felt the impact of the novel coronavirus across the country.
Since the start of the global outbreak, FOX News Digital has been
committed to providing wall-to-wall coverage of the pandemic to
serve our audience, including breaking news developments, in-depth
reporting dedicated to understanding the virus and best practices
to protect families. We are proud of our team’s coverage and will
continue our commitment to informing the public as the pandemic
continues.”
FOXNews.com’s coronavirus landing page was the top category page
on the site in March in terms of page views, according to Adobe
Analytics. This month also marked the first month FOX News Digital
network saw over 2 billion multiplatform views. The strong
performance also helped drive the FOX News Mobile App ahead of the
CNN Mobile App for the 16th month in a row in unique visitors (8.9
million versus CNN’s 7.9 million).*
For the 67th consecutive month, FOX News remained the number one
most engaged news brand on social media (Facebook, Twitter,
Instagram) among the news competitive set, driving 53.8 million
total interactions, according to Socialbakers. FOX News was also
number one in Facebook and Instagram interactions among news
competitors for the month, amounting over 32.6 million and 21.1
million respectively, while also coming out on top in
coronavirus-related post engagement among the competitive set on
both platforms. FOX News also topped the competition for the
quarter as the most engaged brand in the news competitive set.
FOX Business Network also marked a record quarter, securing its
highest quarter ever in average monthly multiplatform unique
visitors, averaging 22.5 million. Following this same trend in
multiplatform total minutes, FOXBusiness.com drove 574 million
total minutes. In multiplatform total views, FOXBusiness.com
secured 326 million views, also its best performance yet in this
category.**
FIRST QUARTER 2020 FOX NEWS DIGITAL VS.
CNN.COM
Multi-Platform Total Minutes
FOX News Digital – 13,203,000,000 (up 16 percent vs. 1Q2019)
CNN.com –13,366,000,000 (up 47 percent vs. 1Q2019)
Multi-Platform Total Views
FOX News Digital – 5,694,000,000 (up 25 percent vs. 1Q2019)
CNN.com – 7,980,000,000 (up 72 percent vs. 1Q2019)
Average Monthly Multi-Platform Unique Visitors
FOX News Digital – 119,778,000 (up 14 percent vs. 1Q2019)
CNN.com –151,078,000 (up 26 percent vs. 1Q2019)
FOX News Media operates the FOX News Channel (FNC), FOX Business
Network (FBN), FOX News Digital, FOX News Radio, FOX News Headlines
24/7, FOX News podcasts and the direct-to-consumer subscription
streaming service FOX Nation. A top five-cable network, FNC has
been the most watched television news channel for 18 consecutive
years, while FBN currently ranks as the number one business channel
on cable. Owned by FOX Corporation, FOX News Media reaches 200
million people each month.
*Source: Comscore Media Metrix® Multi-Platform, Total Digital
Audience, Custom-Defined List including CNN.com, NBCNews.com,
ABCNews.com, CBSNews.com, Fox News Digital Network,
WashingtonPost.com, NYTimes.com, HuffPost U.S., Wall Street Journal
Online, Reuters.com, and USAToday.com, March 2020, U.S. &
Comscore Mobile Metrix®, Mobile App Only, [FOX News Mobile App and
CNN Mobile App], March 2020, U.S.
**Source: Comscore Media Metrix® Multi-Platform, Total Digital
Audience, Custom-Defined List including FoxBusiness.com,
Bloomberg.com, CNBC.com, CNN Business, Entrepreneur.com,
Forbes.com, HuffPost Business, MarketWatch, Motley Fool, MSN Money,
TheStreet.com, USA TODAY Money, WSJ Online, Yahoo! Finance, March
2020, U.S.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200414006037/en/
FOX News Media Contacts:
Tess Glancey 212-301-3285
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